The format of a web site jogs my memory of interstate development. Sure, I do know that’s bizarre, however the best way roads are deliberately designed to drive visitors to particular locations could be very very similar to web site format.
Typical web sites embody a:
- House web page
- About Us web page
- Product pages
- Service pages
- Checkout pages
- Contact web page
- Coverage pages (returns, use, and so on.)
- Instruction pages (if mandatory)
- And others
Listed here are two issues to bear in mind.
#1 – Hyperlinks to all your inner pages can present up individually in search outcomes, or be shared by others on social media, and so on. Jogs my memory of exit/entrance ramps. So, individuals don’t at all times begin their journey in your web site from the House web page. They’ll enter via any web page, together with your About Us web page.
#2 – Individuals join with tales. Individuals additionally wish to know who they’re coping with. By telling your story in your About Us web page, you accomplish each duties: connecting with guests in a means they recognize.
What’s the distinction between a House web page and an About Us web page?
The House web page is the hub of your web site. Consider it as a visitors circle (roundabout). Individuals enter, and they’re launched to your enterprise then directed to a different place (your inner pages).
The About Us web page is the get-to-know-us part. That is the place you go into element about your historical past, progress, accomplishments, mission and different vital particulars. That is often (however not at all times) in story kind.
Does a web site actually need an About Us web page?
In a phrase? Sure.
Whether or not as a result of curiosity, the need to attach, skepticism and even concern, your guests will wish to know extra about you. When you can, encourage, help, join with and reassure these individuals with helpful data and pleasant tales, you’ll preserve them in your web site longer.
What do you set within the About Us web page in your web site?
The choices are virtually limitless. Positive, you would possibly wish to take into account data like your:
- Firm historical past
- Mission
- Imaginative and prescient
- Leaders/Founders bios
- Worker introductions
- Buyer testimonials
- Neighborhood activism
- And so on.
However it’s the best way you current the data that may really make an affect. Anyone can compile an inventory of details and figures and dates on a web page.
Whenever you creatively join together with your viewers, your phrase alternative will land together with your guests you’ll interact with your enterprise willingly.
About Us Web page Examples that Spotlight 5 Kinds
Listed here are 5 spectacular About Us web page examples so that you can scoop some inspiration from. In case you are on the lookout for examples of methods to write an About Us web page, you’ll doubtless discover it right here.
#1 – The Clarification
© BowensIsland.com
The primary sentence of this web page hook to me. Why? As a result of it made Bowen’s Island sound like one thing particular… Possibly a secret that solely the locals knew about.
“To the uninitiated, the oyster joint on Bowens Island was a curiosity of kinds.” It goes on to clarify that this outdated, graffiti-laden shack was one thing supreme. One thing the locals understood. Then it supplies the main points.
It is a nice instance of methods to write an About Us web page that offers web site guests a glimpse at your enterprise in a means that’s intriguing and alluring. It made me wish to drive to Charleston, South Carolina only for dinner!
I encourage you to check their phrase decisions and sentence construction if you wish to apply this method once you write your About Us web page.
You don’t need to personal a restaurant. This might simply work for a large number of enterprise varieties.
#2 – The Timeline
© BenJerry.com
If your enterprise has a prolonged historical past behind it, that features some notable ups and downs, implementing a timeline About Us web page would possibly work nicely for you.
Ben and Jerry’s ice cream selected to interrupt there 50-year historical past into many years, and supply snippets of the perfect and the worst.
There’s not solely permits web site guests to grasp the place you had been, what you’ve been via and the place you at the moment are, it additionally provides them a sense that they’ve been alongside for the trip.
#3 – The Invitation
A Stronger Connection Means Extra Conversions
With this straightforward audience discovery worksheet & video, you’ll have a useful device that helps all of your copy & advertising and marketing efforts hit the mark!
I perceive that I may also obtain weekly articles & movies plus periodic reductions, product notices & extra. I can unsubscribe at any time.
© Galatians62.com/
Dedicated to serving unsheltered veterans, Galatians 6:2 is a charity that accepts donations of cash, meals (perishable and nonperishable), clothes, and different items.
However you don’t need to be a nonprofit to jot down an About Us web page like theirs.
Along with some traditional parts, together with data on their group, imaginative and prescient, and mission, Galatians 6:2 additionally gives an invite.
Their “Get Concerned” part provides data on how one can volunteer, donate and advocate for veterans who need assistance.
#4 – The Hub
© LifeIsGood.com
Life is Good® is a traditional instance of an important About Us web page. They use it as a hub to supply snippets about:
- Their mission
- Their story
- Their group
- Their trigger
Then they hyperlink to extra data so web site guests can study extra about every one.
#5 – The Film
© CamdenJewelers.com
Within the fashion of such traditional romance dramas together with The Pocket book and The Vow, the Camden Jewelers’ About Us web page resembles a film script.
Two childhood sweethearts, torn aside by battle, go off to stay their lives solely to seek out one another once more, fall in love, and stay fortunately ever after.
The extent of element on this About Us web page provides you a glimpse into not solely the details of the corporate’s historical past, but additionally the personalities of the characters on this story.
It brings a stage of intimacy and connection that Hollywood screenwriters can be happy with.
You should utilize this method, even when the enterprise proprietor/companions should not married. This method works finest in case you have a mixture of characters (aka founders) who stay via difficulties (collectively or aside) solely to seek out success ultimately.
Whether or not you utilize one in all these strategies or one thing totally totally different, keep in mind that you're looking for to succeed in out to your goal buyer. Invite them to grasp extra about you and enlighten them on how they will develop into part of your journey.
Have questions on these About Us examples or writing your About Us web page? Discuss to me under!
Really helpful Studying & Instruments
- Combine & Match Copywriting Templates – With House, About Us, Merchandise and Service web page templates you possibly can choose, select, combine & match your strategy to copy that communicates your model and converts guests to clients!
- Storytelling That Sells – Prepared to spice up your likeability, belief, loyalty and conversions? I’ll present you methods to take the method main manufacturers use: creating partaking tales that join with and convert your clients.
Different Associated Posts You’ll Love
