Finest Influencer Advertising and marketing Applications Of 2014

One nice solution to create or increase consciousness to your model, is thru these people who’ve the best means to help your messages and relay information to the proper viewers. Whenever you work with influencers, your message can go from one to many with out counting on paid media.

Creating model advocacy can be a profitable, cost-effective technique for influencer advertising and marketing. Discovering and cultivating influential advocates, those that promote your organization with out being on payroll, is the Holy Grail for manufacturers.

At Traackr we’ve the posh of working with wonderful manufacturers and entrepreneurs that create waves in influencer advertising and marketing. Along with the progressive packages created by our clients, we’re all the time looking out for the most effective in school influencer advertising and marketing campaigns and packages on the market. And final yr was an enormous one for influencer advertising and marketing! Listed below are a couple of of our favourite and most notable influencer advertising and marketing packages and campaigns from the yr:

Valvoline (B2C automotive)

Motor oil firm Valvoline labored with PR company Cohn & Wolfe to create an automotive and DIY influencer program – a sequence of video campaigns with influential bloggers, writers and beginner racers to extend model consciousness and probably empower audiences to DIY on their very own automobiles (or no less than change their oil).

We labored with our influencers and racing companions to start out the dialog, and from there obtained an enthusiastic response again from the neighborhood with their very own enter and concepts.”  –  Jamal Muashsher, Director of Advertising and marketing Valvoline

Philips (B2B/B2C)

Philips ASEA Healthcare and Lighting divisions developed “probably the most distinctive model of a content material advertising and marketing programme,” the Philips Asia Digital Command Centre. The PADCC performs social monitoring, content material creation, engagement and evaluation. Influencer relationships throughout the Shopper Life-style, Lighting and Healthcare Industries assist enhance the model’s presence and increase viewers data of Philips past their conventional model notion as a client electronics firm.

As soon as we’ve thought management and a transparent stake within the floor, we are going to promote extra merchandise,” – Damien Cummings, CMO Philips ASEAN

Gilt (B2C ecommerce)

Gilt created a stay events-focused partnership with Ticketmaster. One key technique is a heavy influencer-driven program, constructing partnerships with artists to drive consciousness for particular initiatives, like new excursions and album launches. Then, present members are given participating content material round these unique occasions.

“Our place as a various way of life platform opens the door for native influencer integration… When you have a look at how we companion with influencers, you will note that it’s a lot much less of an endorsement and extra of a partnership.” – H.L. Ray, Senior Director of Enterprise Growth and Leisure Gilt

ASOS (B2C vogue)

ASOS is paving the best way for vogue influencer advertising and marketing. One marketing campaign of their influencer program is their #AccessAllAsos advocacy program. As a number one place for “20-somethings to share concepts and commerce with one another”, ASOS has traditionally constructed a robust social media presence. The #AccessAllASOS program additional expands the presence of the model on-line and delivers genuine advocacy and model suggestion on-line.

“ASOS is a WOM model. Advice is so necessary, it must be sufficient to drive the expansion that we wish to drive.” – Hannah Craik, International Head of Social Media ASOS

Cointreau (B2C way of life)

To create social media buzz about their model ambassador, Dita Von Teese’s go to to India and the launch of her cocktail CointreauSutra, Cointreau targeted on Style, Luxurious and Life-style influencers. They reached out to influencers and bloggers to get the phrase out concerning the new cocktail, invited them to come back to CointreauSutra events to fulfill Von Teese and share their experiences.

Estée Lauder (B2C magnificence)

Estee Lauder Creme de La Mer, Illuminating Eye Gel remedy launched a marketing campaign that highlights the emotional enchantment of the model by sharing particular person tales in a video sequence, “By way of Their Eyes.” The marketing campaign offers readers the chance to see brief movies of “Illuminating Moments” between high-style {couples} that use La Mer.

“The {couples} sequence will likely be profitable in connecting the model and product with aspirational trendsetters which provides La Mer cultural relevance onerous to determine on it’s personal.” – Marko Muellner, Digital Vice President and Group Director Edelman Portland

These are a few of our favorites – share with us your favourite influencer advertising and marketing packages and campaigns from the yr. We’d love to listen to about them!