Former Nationwide Basketball Affiliation chief advertising officer Kate Jhaveri joined TikTok as world head of selling.
Jhaveri will report back to chief working officer Vanessa Pappas and oversee shopper and model advertising, in addition to advertising to content material creators, working intently with world head of enterprise advertising Sofia Hernandez.
She left the NBA after three years in August, having overseen its advertising throughout the pause and resumption of play as a result of pandemic.
Previous to the NBA, Jhaveri was CMO at Twitch, and she or he additionally held advertising roles at Twitter, Fb and Microsoft.
Her new position at TikTok had been vacant for the reason that departure of Nick Tran in January.
Jhaveri stated in a LinkedIn put up, “All through my profession, I’ve been fascinated by communities. What brings individuals collectively; how communities evolve and develop; and the entire tales and superb individuals inside a group. There isn’t any extra artistic, instructional, partaking and culture-defining group than TikTok, and I’m thrilled that I’ve the chance to assist form this model and inform this group’s superb tales.”
