Freedonia Customized Analysis Examine Sparks Media Frenzy with Eye-Opening New Knowledge

Freedonia Customized Analysis (FCR), a division of MarketResearch.com, launched a brand new research on the influence of New Jersey’s single-use bag ban, which discovered that New Jersey’s plastic consumption tripled after the ban was enacted.

Because of the ban, customers bought reusable non-woven polypropylene baggage from retailers as an alternative choice to single-use baggage, however solely used them a median of two to a few occasions, spurring a big enhance in plastic and dangerous greenhouse gasoline emissions.

The attention-opening knowledge from the single-use bag ban research acquired a wave of media protection together with the Wall Road Journal, Fox Information, Forbes, USA At the moment, and plenty of different shops.

For a better take a look at this groundbreaking research and the analysis group behind the info, we’re interviewing Kristen Pieffer, Senior Analyst and Challenge Supervisor at Freedonia Customized Analysis. Learn the Q&A beneath to seek out out extra.

What was your position on this mission?

I managed this mission from the start by way of to execution—designing the analysis path, choosing teams and constituents to interview for major analysis, constructing the demand mannequin, conducting evaluation, delivering the mission to the consumer, and fielding questions from the media. We had a number of analysts engaged on this mission, utilizing a mixture of major and secondary analysis.

Most initiatives I work on should not shared publicly or mentioned with the media. Normally purchasers use the info for inside functions and so we conform to preserve every thing confidential.  

Why do you assume this research acquired a lot media consideration?

Whereas the consumer’s communications group performed a big position in partaking the media, the focused knowledge within the report was additionally very compelling. We have been cautious to carry out speaking factors within the report that might generate essentially the most curiosity and have a wow issue. The scope of the mission had a really particular timeline to seize the height demand spike in 2022. As a customized analysis group, we will go very deep into the info, slightly than specializing in the broader image like syndicated market analysis reviews usually do, and this permits us to unearth focused info that may be extremely insightful.

Why was FCR the best analysis agency to supply this research?

We’re excellent at sizing tough-to-measure markets and conducting major market analysis. In our interview course of, we attain out to business leaders and individuals and different vital touchpoints throughout varied nodes within the business to assemble a full image. We’re in a position to present colour round what’s taking place available in the market and the way these dynamics are impacting buying choices. Our in-depth interviews assist clarify the “why.”

What’s all the time in our arsenal is The Freedonia Group’s historic numbers. We begin our initiatives by taking a look at Freedonia’s numbers. We might change them, primarily based on what we’re listening to in real-time available in the market, however the knowledge we have now internally from The Freedonia Group—such because the historic demand, key underlying elements, and totally different product varieties available in the market—give us a great base of data. After we do interview, we all know the appropriate inquiries to ask to fulfill the scope of the mission.

How does FCR work with purchasers? What’s your method?

We work to pinpoint the scope of the mission and have a really particular contractual settlement that outlines what deliverables will appear to be. As a group, we’re very communicative and share info as we’re getting it, so purchasers have the chance to dig deeper if they need. Our proposal is clearly laid out with the metrics we’re reporting on, the narrative, and the deliverables you may count on to see. We substantiate the info in our reviews in a wide range of methods, by way of major interviews and analyzing historic demand, after which we triangulate one of the best estimate primarily based on this info.

Has FCR seen plenty of repeat purchasers through the years?  

Sure, I simply acquired off the telephone with a repeat consumer! Many purchasers come again to us frequently to re-orient. They need a great understanding of the market and their rivals. For instance, they could must understand how their rivals are positioned in every particular person product class and channel. We’re in a position to get them this very detailed knowledge.

What ought to potential purchasers be mindful when commissioning a customized analysis mission?

Know what knowledge you’ve gotten internally, the scope you wish to take a look at, and the questions you might want to reply. We all the time inform purchasers to return to us as an extension of their group. We work intently with the consumer to grasp the rationale for the mission and the way they are going to be utilizing the info. Purchasers ought to be comfy speaking freely about what their intentions are with us. 

About Freedonia Customized Analysis

Freedonia Customized Analysis is a third-party market analysis agency that gives unbiased and verifiable market sizing, segmentation and forecasting, aggressive intelligence, voice of market and worth chain analyses specializing in world industrial markets. FCR conducts major analysis, together with in-depth telephone interviews and on-line surveys of rivals, product finish customers, and suppliers, and has entry to all the library of Freedonia Group syndicated reviews. This focused intelligence will be particularly helpful for tough-to-size markets or very particular market niches with little or no out there printed knowledge. Our expertise spans a variety of industries, with world protection.