The Federal Commerce Fee (FTC) introduced a proposed rule that may ban faux evaluations, stop the suppression of sincere unfavorable evaluations and cease the posting of constructive evaluations that obtained compensation. The purpose of this proposed rule can be to cease manufacturers from deceiving shoppers who’re trying to find suggestions and actual experiences about services, whereas additionally stopping dishonest manufacturers from undercutting sincere companies.
This proposed rule would prohibit the sale of pretend client testimonials, assessment hijacking, buying constructive or unfavorable evaluations, company-controlled assessment web sites, the sale of pretend social media markers like views or followers, and illegally stopping unfavorable evaluations via threats or intimidation.
“Our proposed rule on faux evaluations reveals that we’re utilizing all obtainable means to assault misleading promoting within the digital age,” mentioned Samuel Levine, FTC Director of the Bureau of Shopper Safety. “The rule would set off civil penalties for violators and may assist degree the taking part in subject for sincere corporations.”
