Situation
When an organization receives a spherical of funding, it’s a robust sign that they’re more likely to start making new investments to develop their enterprise. It’s an occasion worthy of congratulations — a pure dialog starter.
But it surely’s not straightforward to manually observe when each firm receives funding. With ZoomInfo’s Scoops operate, you possibly can determine prospect firms and set off automated workflows to ship an e-mail congratulating them on the funding spherical, introducing your organization, and educating the prospect on how one can flip their new funding into future progress.
By automating this workflow, reps can get a bounce begin on outreach.
Triggers
- Funding Scoops
- Extra standards corresponding to goal account listing, firm measurement, business, and many others. will be overlaid to make sure the marketing campaign runs to focus on accounts
Motion
- Use a workflow so as to add the probably shopping for group contacts to an e-mail sequence
