In his unequaled knowledge, Stephen has requested me to rattle on about what I think about to the perfect and the worst adverts of 2022. So, right here goes… The most effective is with out query the great spot for “Posten,” the Norwegian postal service that was featured again in November right here on MAA. It reveals Mom Earth giving Father Christmas a extreme bollocking for permitting the rampant consumerism of Christmas to fuck up the planet. As I commented… What a nice shock it’s to find that there are nonetheless folks within the advert biz who’re able to creating work that doesn’t underestimate the intelligence of the viewers. Plus…Thank God there are nonetheless some shoppers ready to log out on work of this high quality.
As for the worst… Something that includes a celeb endorsing crap for large bucks. Particularly, wealthy “Model Ambassadors” on behalf of Crypto currencies. The record contains Matt Damon shilling Crypto.com in a very terrible spot. Then in October, Kim Kardashian made headlines for incurring a million-dollar Securities and Alternate Fee wonderful for shilling EthereumMax while flashing her arse.
The icing on the cake nevertheless is the information that in mid-November, Larry David obtained nabbed for trousering tens of millions from lately exploded Crypto firm FTX in a Tremendous Bowl advert. And beneath the icing is the truth that the tens of millions that funded this effort can be a part of the claw backs being claimed from BDA Dentsu Inventive. Really a Huge Dumb Company. I ponder in the event that they obtained paid in Crypto. ‘Cos the cash they should refund had higher be the true stuff. That’s it for 22. See you in 23. Time for a Martini. Cheers.
