On this publish, we’ll present how we enabled our customers to make appointments in real-time through emails — all out there slots for 2 weeks forward received booked inside simply an hour.
Little prehistory
Beforehand, you possibly can solely share a hyperlink to Cally.ru (they’ve an English model of the software) or Calendly, or some other on-line appointment scheduling software program, through e mail in order that customers might see out there slots.
Being impressed by our expertise in sending AMP types in emails as an alternative of normal Google types, — which truly confirmed a 5.2 larger conversion, we wished to allow our customers to additionally guide appointments immediately in emails. Thus, we would have liked to develop an AMP module that will allow us to do it.
As a third-party appointment scheduling software program, we picked Cally.ru.
Integrating with them and testing emails took us solely two days.
And the outcomes have been spectacular.
The way in which it was finished
We designed an e mail, through which we informed our customers that immediately in emails they might schedule a stay demo with our buyer assist representatives.
In Cally, we:
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constructed a stay time-table with out there slots;
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then we specified our time zone — once you do it, your customers will see your out there hours based on their time zones as soon as they select it in e mail. Cally would convert it mechanically, with out your intervention;
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ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;
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Cally constructed a JSON file on their aspect so that every one slots and different data will get pulled into the template from their servers in real-time;
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copied the API key to insert it into our HTML template.
On our aspect:
Our e mail was able to go!
The schedule that we constructed along with Cally contained AMP components, so we despatched this e mail solely to these contacts who use Gmail, as AMP is at the moment supported solely by Gmail and Mail.ru.
Outcomes of this marketing campaign
The variety of subscribers who obtained this e mail was solely 300 as a result of we might provide solely 50 timeslots for demos — solely 5 hours a day.
30 of those time slots received booked inside an hour. Different slots received booked inside the subsequent 2 hours. In different phrases, we received a full schedule in simply 3 hours, and most significantly, each sixth person accepted our provide. Which makes the conversion price extraordinarily excessive — virtually 17%.
Vital to notice:
You should utilize some other on-line appointment scheduling software program, like Calendly, Bitrix, Simplybook, and so on. See the total listing on Capterra.
You’ll simply must ask them to offer you an API key, not simply the embed hyperlink.
In your comfort, we’ve constructed an e mail template with embedded time slots that you should use throughout a number of appointment emails.
Enable your customers to guide time for appointments immediately in emails
You’ll simply must edit them and join emails to Stripo Information Supply, and take away/add timeslots manually each time earlier than you ship this e mail to your shoppers.
Remaining ideas
This was a very good expertise — at the very least 50 prospects of ours received to know our software higher. All of them confirmed up on the scheduled time.
That is one other marketing campaign that proves the facility of AMP and reveals our care about our customers by permitting them to make as few steps as doable to succeed in a objective.
Expertise the facility of AMP to make customers’ life simpler and to extend your conversion
