No metrics? No downside! Listed here are some methods you need to use when knowledge is scarce.
Data is the lifeblood of excellent product decision-making — Goodhart’s Legislation apart, in fact. But, many product groups discover themselves in conditions the place they merely don’t have the info they wished they’d, to feed the choices they need to make, to drive in the direction of the success they need to obtain.
Let’s be actual for a second. What number of of you’re sitting there, observing your characteristic specs, with that unhappy little “success metrics” part gathering digital mud as a result of you may’t truly measure any of it?
Don’t fear, I see you nodding. I’ve been there too, my buddy.
In case you’re one among my fellow metric-lackers-in-arms, with the noblest of targets, desperately attempting to make selections based mostly on one thing extra substantial than your CEO’s newest epiphany, then this one’s for you.
Earlier than we dive into the how-to, let’s commiserate about why you’re on this knowledge desert within the first place…
