Spooky season is upon us! With Halloween across the nook, it’s time to refresh ASO methods all all over the world and provides them a style of seasonality. Halloween is a good alternative to spice up installs and get artistic with app visuals.
Benefit from seasonality
Huge seasonal occasions are an effective way to enhance your conversion charge and enhance installs. Every area or nation can have its personal celebrations, so watch out about which occasion you’re implementing and the place.
Seasonality generally is a actual push. With Halloween coming subsequent week, there’s lots of enjoyable available with visuals.
Halloween is a celebration with a powerful visible identification, there’s lots of lore (and a few of it might range from nation to nation) however yow will discover a monster that may make it easier to together with your conversion charge.
Having seasonal visuals (each inside and out of doors of the app shops) exhibits viewers that you just’re protecting your app or sport updated. Much more, it’s proof that your product has been lately up to date.
You may also allure again previous customers by displaying them new content material. Seasonality, particularly for Halloween is an enormous occasion for video games however you may also have some enjoyable with app creatives. Nothing is forbidding you from making an attempt out Halloween-themed icons and screenshots, one other strategy to present that the app is lively and that issues are occurring.
For video games, good seasonalized belongings (even higher with precise seasonal components within the video games) may help get featured in one of many thematic collections of the App Retailer and the Play Retailer. Rising the visibility of your app and drawing in new customers.
Begin together with your icon however don’t cease there
Step one for good Halloween app visuals is the icon. It’s the very first thing customers will see on the app shops and the one factor which will make them click on to seek out out extra. A seasonal icon is a must have.
Not solely can it enhance natural downloads straight within the shops, however it may well additionally inspire gamers to select up your sport once more with the brand new icon on their residence display.
PREQUEL’s Halloween icon from a earlier yr is unmistakable. There are lots of methods to create a Halloween-esque icon in your app or sport. The secret is to make use of components that may remind individuals of Halloween. add some orange and black, a pumpkin, or a ghost, and make it match together with your model.
Simply Dance for instance opted for a vibrant orange background and black Halloween components that rapidly remind the person of Halloween. Their brand stays unchanged, and nonetheless recognizable.
Animal Crossing opted for a extra discreet model. The Jack-O-Lantern (which can also be a seasonal character of the sport) is positioned amongst different characters, simply sufficiently big to be simply noticed. However the principle coloration appears to be inexperienced, with touches of oranges and pink via characters and leaves which present a seasonality extra centered on Fall than Halloween in itself.
Idle Pet Shelter went all in with a design that showcases all key components of Halloween: a darkish background with a full moon, bats, a witch’s hat and broom, and a pumpkin! That is the Halloween spirit!
As soon as your Halloween icon is prepared, don’t neglect the remainder of your creatives! Having an important Halloween icon is an efficient step, however it’s solely the primary one. If the remainder of your creatives just isn’t seasonalized, it may well create cognitive dissonance and confusion.
Take a look at Hero Bump and Ragnarok Labyrinth, they’ve Halloween-themed screenshots and poster frames however nothing for the remainder of the creatives. In Hero Bump’s case, the preview video’s poster body is Halloween-themed however should you click on on the play button it’s simply their common preview video with no signal of Halloween anyplace, which is complicated and should deter customers from downloading. On their product web page, solely the screenshots are Halloween-themed.
Your product web page must be a seamless expertise, and that works for seasonality as nicely.
Don’t cease at ASO
Whereas ASO is step one of fine seasonality, it’s not the one place the place you’re showcasing your sport’s advertising and marketing artistic. Seasonality is an effective way to draw new customers however it additionally helps with present and former customers. With in-app occasions and LiveOps, you possibly can present former customers that there are thrilling issues occurring inside your app. And together with your social media presence, you possibly can hold your present customers .
Not solely that however ensuring your UA campaigns’ visuals are additionally seasonal, generally is a nice added worth. To start with, it should persuade customers to obtain your app, since you are matching what they’re at the moment in search of. And it’ll match your app product web page.
Seasonality is not only a strategy to achieve new followers organically, you possibly can implement it into your app campaigns to drive conversions and even create interplay together with your customers in your social media.
Subway Surfers’ seasonality is all the time an important instance
Subway Surfer is an iconic cell sport that’s superb at seasonality. For this yr’s Halloween celebration, they’ve produced a complete array of matching visuals. For October, Subway Surfers will run via Mexico as a mixed celebration of Halloween and Dias de Los Muertos.
Subway Surfers’ new icon clearly leans on each themes. The spray can is Halloween’s orange and the pumpkin on the character’s hat is clearly one other clue. The purple hues within the background are additionally contributing to the complete factor (purple being a part of Halloween’s coloration scheme).
The perfect a part of Subway Surfers’ seasonality is that the screenshots are matching the icon, making a seamless expertise all all through the product web page.
Subway Surfers’ seasonal occasions usually are not simply ASO, but in addition in-game occasions. With new collectible characters and surfs that keep clearly within the theme, it’s an important person expertise. Even the preview video is themed.
It doesn’t cease there, even their social media presence is following the theme.
Because of this customers, wherever they discovered Subway Surfers can have the identical expertise. Throughout holidays and occasions, akin to Halloween, cell gamers are likely to wish to play a sport that matches with actual life.
It is a nice strategy to win over gamers who have been simply in search of an informal Halloween sport and may keep longer even after the sport modifications again to its unique (or subsequent) theme.
Some suggestions that can assist you get your spook on:
- Begin getting ready upfront. You’ll need to supply new creatives and it takes time.
- Don’t cease on the icon, solely having a seasonal icon and common creatives could influence conversion negatively whereas having the primary screenshots seasonalized as nicely can go a good distance
- Don’t cease at your product web page, make the most of different ASO instruments like in-app occasions and LiveOps
- Use Halloween’s coloration scheme: orange, inexperienced, purple, and black
- Use a darkish background in your static photos
- Add some key Halloween-esque components like witches, pumpkins, spiders and spiderwebs, and so on.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and so on.).
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