Google AdSense has introduced assist for personalization with first-party cookies and in addition new enhancements to the blocking controls navigation.
First-Celebration Cookies For Personalization
Google AdSense now helps personalization with first-party cookies. Google wrote “First-party cookies for personalization assist to point out customized adverts to your customers when third-party cookies aren’t obtainable, which can improve your income.
Google added that you could solely use these cookies for personalization should you’ve turned on the “Enable first-party cookies” choice.”
Google additionally added a brand new management to the “Advert serving” tab in your account to allow you to select whether or not you wish to permit first-party cookies for personalization.
To configure these, you may click on Model security after which Content material after which Blocking controls after which Handle Advert serving.
The management is on the market from as we speak however your alternative will not have an effect on advert serving till November 10, 2022.
New Blocking Controls
Google AdSense additionally made some enhancements to navigate the ad-blocking choices within the Google AdSense console. Google renamed the Blocking controls web page to “Model security” and added a brand new website search.
Beforehand, your AdSense websites had been listed in the primary navigation panel. Google stated as a result of many publishers have a number of websites, they’ve changed the positioning record with an easy-to-use website search.
Google stated “this modification simplifies the primary navigation panel and makes it simpler to dam adverts on totally different websites.”
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