Google introduced it has renamed the Google Adverts extensions to “property” plus it has launched new workflows, instruments and experiences to “make it simple so that you can ship extra partaking advertisements and give you useful, actionable details about their efficiency.”
Belongings
Not will Google name them Google advert extensions, they’re now generally known as Google advert property. Google mentioned “advert extensions will now be known as property to higher align with this developed identification.”
Belongings are content material items that make up your advert with helpful enterprise data—giving folks extra causes to decide on your small business. Belongings embrace the headlines, descriptions, hyperlinks to particular elements of your web site, name buttons, location data, and extra that come collectively to make up the eventual advert format that’s proven to a consumer.
Belongings embrace lead type property, name property, worth property, promotion property, location property, app property, picture property, sitelink property, callout property, structured snippet property and extra.
Hello Julia, There is no change to how property (fka extensions) will be related. So you will nonetheless have the ability to have (and affiliate) account and marketing campaign stage property.
— AdsLiaison (@adsliaison) September 15, 2022
New Streamlined Google Adverts Instruments
Now you possibly can handle your advertisements and property in the identical step, not in separate steps of the marketing campaign creation course of. Yow will discover this in the identical step while you create a Search or Efficiency Max marketing campaign.
As you create property and apply them to your marketing campaign, the Google Adverts preview software will robotically replace so you possibly can see them within the context of your advert. Google Adverts will now additionally suggest property based mostly in your chosen marketing campaign objective. Google mentioned that “any property you create as a part of this new workflow will even be out there while you work on different campaigns and advert teams.”
Here’s a GIF of the apply property like sitelinks as you create a responsive search advert course of:
This replace will probably be rolling out within the coming weeks.
Within the new “Adverts & property” menu, the “Belongings” web page will present reporting for the entire property throughout your account. You’ll be able to see headlines and descriptions within the “Asset” desk view, whereas the “Affiliation” desk view will present property like pictures and costs.
You may as well see how your inventive property carry out on the account, marketing campaign and advert group ranges.
Here’s a GIF unified efficiency reporting for property:
Unified reporting within the “Belongings” web page will roll out over the approaching weeks for all marketing campaign sorts that beforehand supported advert extensions.
Lastly, the combos report will present you the property like sitelinks, callouts, and pictures alongside your headlines and descriptions. “With this view, it is going to be simpler to assessment and make knowledgeable choices about your inventive as an entire,” Google mentioned.
Here’s a GIF of the Combos report exhibiting property:
The up to date combos report will roll out within the subsequent few months.
🌟Beginning at this time, we’re rolling out new workflows & experiences for Search & PMax advertisements.
With this replace, extensions at the moment are merely known as property, and also you’ll have the ability to set them up in a single advert creation step. Pus… 1/3— AdsLiaison (@adsliaison) September 15, 2022
3/3 Lastly, the combos report will now present property like sitelinks together with headlines and descriptions to offer a extra holistic view of prime performing combos. Be taught extra: https://t.co/IwKWsSOkzY
— AdsLiaison (@adsliaison) September 15, 2022
Discussion board dialogue at Twitter.
