Google Advertisements despatched out emails on Friday to advertisers of a change coming to its insurance policies beginning in October 2022. The change says that in case your locations comprise advert experiences that don’t conform to the Higher Advertisements Requirements then the advert will probably be disapproved.
I feel this was despatched to all advertisers as a result of I obtained numerous notifications from SEMs about this. The e-mail reads with the topic line “Google Advertisements Coverage Replace – Vacation spot Necessities Coverage.”
In October 2022, the Vacation spot necessities coverage will probably be up to date to incorporate a brand new coverage requiring advert experiences on locations to evolve to the Coalition for Higher Advertisements’ Higher Advertisements Requirements. Locations containing advert experiences that don’t conform to the Higher Advertisements Requirements will probably be knowledgeable through the Advert Expertise Report, and any advertisements that result in such locations will probably be disapproved.
For extra details about the sorts of disallowed advert experiences, please go to the Coalition for Higher Advertisements web site. For extra data on the Advert Expertise Report, please go to the Internet Instruments Assist Middle or Advert Expertise Report Discussion board.
We’ll start implementing the coverage replace in October 2022.
Our information present that this coverage change could have an effect on your account. Please take away any disallowed advert experiences earlier than October 2022. Thanks in your cooperation.
Sincerely,
The Google Advertisements Staff
Here’s a screenshot of this electronic mail that I obtained (click on to enlarge):
Discussion board dialogue at Twitter.
