Technically the brand new characteristic was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a instrument they label “Organise key phrases into advert teams.” This was first dropped at our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson at this time.
What Google says. Google confirmed the brand new characteristic in a press release at this time:
You might at all times manually select so as to add key phrases to advert teams (manually choosing which of them so as to add the place). This characteristic provides the flexibility to make use of an automatic machine studying system the place we recommend which advert teams are the most effective ones for the key phrases, as a substitute of you manually doing the position.
This could hopefully save advertisers effort and time if they’ve 1000’s of key phrases/advert teams to sift by way of. The power to manually add key phrases nonetheless exists.
Why we care. This new characteristic goals to save lots of advertisers time by routinely allocating key phrases into related advert teams. However identical to with most automation, use with warning. Take a look at, analyze, and modify as essential.
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About The Writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
