Google releases Adverts API model 11

Google has simply launched the most recent model of the Adverts API, model v11_1. 

What’s modified. Listed here are the most important modifications in response to Google’s launch notes.

Belongings

Audiences

Bidding

Campaigns

• Added help for the next metrics within the marketing campaign report:
  • all_conversions_from_click_to_call
  • all_conversions_from_directions
  • all_conversions_from_menu
  • all_conversions_from_order
  • all_conversions_from_other_engagement
  • all_conversions_from_store_visit
  • all_conversions_from_store_website
• Made metrics.phone_call appropriate with segments.hour within the marketing campaign report.

Experiments

Planning

Suggestions

What’s the Google API. The Google API permits builders to work together immediately with the advertisements platform, making massive or strong accounts and campaigns simpler to handle. With the advertisements API, you may:

• Automate account administration
• Create customized studies
• Handle stock
• Handle sensible bidding methods

Why we care. Builders who use the Google Adverts API ought to make observe of the brand new updates and plan administration of their accounts accordingly.

About The Creator

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.