Google’s John Mueller once more mentioned on Twitter “utilizing a shared IP deal with is okay” for search engine optimization and Google Search rating functions. “There isn’t any search engine optimization benefit to utilizing a novel IP deal with,” he added.
John mentioned this numerous instances over his work historical past at Google Search. He mentioned it in 2019, 2018, 2016 twice and lots of extra instances.
However did that recommendation change in 2022? The reply isn’t any as a result of the online nonetheless works the identical method, most websites share IPs on shared servers, CDNs, and so on.
Right here is the place John mentioned this in 2022:
Simply to be completely clear, utilizing a shared IP deal with is okay. There isn’t any search engine optimization benefit to utilizing a novel IP deal with.
— 🐝 johnmu.rss?utm_medium=giant (private) 🐝 (@JohnMu) July 20, 2022
Right here is a few logic on it:
What about CDN’s? None of that is smart when you consider the technical particulars of how the online works.
— 🐝 johnmu.rss?utm_medium=giant (private) 🐝 (@JohnMu) July 20, 2022
In some uncommon circumstances, Google might ban complete hosts at one time and ban some TLDs that go to the intense – however these are tremendous uncommon.
Discussion board dialogue at Twitter.
