Google for years has beneficial towards SEOs altering URLs for the aim of including key phrases to the URL. In case you can maintain the identical URLs and alter different issues, that’s your finest guess. The opposite day, Google’s John Mueller not solely doubled-down on that advice however added that you just’d be fortunate to finish up in the identical place after altering URLs.
John mentioned in the case of altering URLs, “in case you’re fortunate, it will find yourself in the identical place.” Which means, in case you do every thing proper and Google does every thing proper, which is uncommon to have each align, then you definitely’d be fortunate to have the brand new URL rank in the identical place because the outdated URL in Google Search.
Listed here are these tweets in context:
Minimal. In case you’re making one thing new, maintain it in thoughts. When you’ve got one thing present, I might depart it till you do an even bigger redesign. Tweaking URLs on their very own leads to short-term drops, technical nightmares, and in case you’re fortunate, it will find yourself in the identical place.
— 👓 johnmu? Individuals are not cats 👓 (@JohnMu) October 26, 2022
Simply final month, Google’s John Mueller mentioned once more you ought to keep away from altering URLs for search engine optimisation causes. However you’ll be able to test the archives right here and see what number of instances we wrote this story over the previous dozens of years. Do not change URLs in case you shouldn’t have to.
Discussion board dialogue at Twitter.
