Google’s John Mueller and Ginny Marvin mentioned that each on the natural search facet and paid search advert facet, Google doesn’t assure clicks will result in conversions.
This was a Twitter thread the place John mentioned on the natural facet, “No person can assure you conversions.” I assume not even Google…
Then Ginny mentioned on the advert facet “Sensible Bidding takes many alerts into consideration to bid primarily based on the anticipated conversion alternative, however each click on gained’t convert & one click on is often not informative.”
Listed here are these tweets:
No person can assure you conversions.
— 🌽〈hyperlink href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 20, 2022
Sensible Bidding takes many alerts into consideration to bid primarily based on the anticipated conversion alternative, however each click on gained’t convert & one click on is often not informative. This information has good information: https://t.co/HOUVFakUn1
— AdsLiaison (@adsliaison) September 20, 2022
The unique tweet was deleted, as an FYI.
Discussion board dialogue at Twitter.
