Google introduced a brand new Google Tag that Google says will “unlock new capabilities that will help you do extra, enhance knowledge high quality and undertake new options – with out requiring extra code.” Google Tag Supervisor shouldn’t be altering at this time however it seems like it should change sooner or later.
Google defined that “the Google tag (gtag.js) is a single tag you’ll be able to add to your web site to make use of quite a lot of Google services. As a substitute of managing a number of tags for various Google product accounts, you should use the Google tag throughout your total web site and join the tag to a number of locations.”
Google mentioned with the earlier tag you needed to arrange a worldwide website tag (gtag.js). The worldwide website tag “has developed into the Google tag,” Google wrote. Your Google tag (gtag.js) has a single tag ID you’ll be able to add to your web site to make use of quite a lot of Google services. As a substitute of managing a number of tags for various Google product accounts, you should use a single Google tag throughout your total web site and join the tag ID to a number of locations, Google added.
A brand new “Google tag” display screen will substitute the present international website tag screens in Google Advertisements and Google Analytics, letting you entry measurement options with out including code after the preliminary set-up. Altering settings in your Google tag will have an effect on all related locations.
You possibly can be taught much more in this assist doc or on Search Engine Land or by way of Ginny Marvin’s tweets:
1. The brand new Google tag is constructed on high of present gstag.js implementations, so no want so as to add new code. Your present installations routinely grow to be the Google tag.
— AdsLiaison (@adsliaison) August 2, 2022
3. You possibly can simply mix & handle your Google tag settings from the brand new Google tag display screen in each Google Advertisements & Google Analytics. The one code works throughout each merchandise. pic.twitter.com/i5Wel8oi1N
— AdsLiaison (@adsliaison) August 2, 2022
And SEL has a useful article on the Google tag as properly: https://t.co/uDWSs32oWr
— AdsLiaison (@adsliaison) August 2, 2022
Discussion board dialogue at Twitter.