Would you like a easy method to improve your online business’s conversions and gross sales? Welcome messages for web sites have the facility to catch guests’ consideration, present them related gives, and provides them a purpose to remain in your web site.
The very best web site welcome messages make a powerful first impression. They enhance consumer expertise (UX), set the tone on your model, and infrequently supply an attractive name to motion (CTA).
The fitting welcome message might be step one to reworking new customers into loyal, life-long prospects.
On this article, we’ll share the highest 11 methods you need to use web site popups to create a sales-driving greeting message.
However earlier than we dive into our examples, let’s check out what a welcome message is and why it’s so useful.
What Is a Web site Welcome Message?
An internet site welcome message is a popup or notification that web site guests see as quickly as they arrive in your homepage. You should utilize these messages to greet new guests and set the tone for future interactions. They aid you set up your model’s voice and begin a relationship with potential prospects.
These messages are greater than only a method to say “welcome to my web page.” They allow you to alert your guests to vital info, similar to particular gives or occasions. And you’ll put this info entrance and middle, with out making main updates to your web site’s homepage.
Why Are Welcome Messages Necessary?
Along with greeting new prospects and guests, welcome messages additionally present concrete, measurable advantages.
The very best welcome message examples can improve conversion for sure targets. In actual fact, welcome messages are 1 of the perfect methods you need to use to:
- Enhance site visitors to particular pages
- Develop your electronic mail record
- Make extra gross sales
- Get extra social media followers
You’ll be able to accumulate electronic mail addresses or present a coupon code instantly in your welcome message. You may also use your welcome message to direct customers to the pages you need them to go to, similar to particular weblog posts or product pages. When finished appropriately, this technique will increase conversions throughout your web site.
Briefly, welcome messages are highly effective instruments that extra enterprise house owners and entrepreneurs ought to benefit from.
However how must you use welcome messages in your web site?
We’ll be looking at 11 kinds of welcome message examples, categorized by objective. You should utilize these examples to get concepts for reaching your online business’s targets by efficient welcome message campaigns.
11 Forms of Welcome Message Examples
For this submit, we’ll be sharing welcome messages which were made with OptinMonster, the highest lead era software program available on the market.
Why make welcome messages with OptinMonster? As a result of we provide every little thing you might want to greet your guests with the correct messages. Our popup codecs embrace:
- Lightbox popups
- Full-screen welcome mats
- Slide-in scroll packing containers
- Floating bars
Beneath, you’ll see examples of all of those pop-up sorts, so that you’ll have a transparent understanding of the way to use them on your personal welcome messages.
And the perfect half? You’ll be able to construct each certainly one of our web site welcome message examples in 5 minutes or much less.
With our pre-made templates and simple drag-and-drop builder, you may create high-converting welcome messages in a snap. See how straightforward it’s on this step-by-step information to making a pop-up marketing campaign in below 5 minutes.
And you’ll create them with none coding or developer abilities. Which means even small companies and first-time entrepreneurs can use these examples on their web sites
Let’s dive into our record. We’ll share every instance primarily based on the objective of the welcome message.
1. Construct Your E mail Checklist
Rising a strong electronic mail record is significant for each enterprise. E mail advertising and marketing is 1 of the perfect methods so that you can earn extra earnings. In actual fact, it gives a return on funding (ROI) of 36:1.
However how do you get extra leads in your electronic mail record?
One straightforward manner is to make use of a welcome popup to entice web site guests to develop into electronic mail subscribers.
A popup is a good way of catching your customers’ consideration. As quickly as they arrive at your web site, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.
However you must make them WANT to subscribe.
Listed here are 2 methods to draw new signups:
Use a lead magnet to make your supply extra engaging.
A lead magnet is a chunk of useful content material that you simply supply in alternate for an electronic mail handle.
Examples of efficient lead magnets embrace:
- Coupon or low cost codes
- Free programs or webinars
- Unique one-time content material, similar to a free ebooks or PDF information
- Unique ongoing content material, similar to a weekly publication
A well-crafted welcome message will talk the worth of your lead magnet.
Right here’s an instance of a lightbox popup that promotes an electronic mail publication:
This popup gives a pleasant greeting and guarantees that electronic mail subscribers will obtain useful ideas for rising their leads. The message additionally states that the guidelines within the publication are unique. Web site guests should subscribe to the e-mail publication in an effort to obtain this particular info.
When you’ve got an important lead magnet, why not present guests how useful your online business might be proper off the bat?
This makes a welcome message popup the right software for rising your electronic mail handle.
Don’t have a lead magnet? No worries. Listed here are 60+ lead magnet concepts that you could begin utilizing as we speak.
Create a gamified marketing campaign to offer folks extra incentive to enroll.
A gamified marketing campaign creates a game-like expertise for customers. Once they enter their electronic mail handle, they get the possibility to win a prize:
You’ll be able to rapidly create a gamified marketing campaign with OptinMonster and set the foundations for what folks can win and the way typically.
That manner, you by no means run out of your prizes!
Gamified campaigns are an easy-to-build resolution for rapidly rising your electronic mail record.
Subsequent Steps:Â Be certain all of your new subscribers obtain a welcome electronic mail collection! Welcome emails thank new subscribers, present extra details about your online business, and transfer potential prospects towards their first buy. Your emails may stroll new customers by the onboarding strategy of your service.
You’ll be able to automate your electronic mail campaigns to ensure each new subscriber receives your welcome collection. That is vital as a result of welcome emails have a few of the highest open charges and conversion charges of all electronic mail advertising and marketing campaigns.
2. Showcase a Sale
Should you run a web-based retailer, your customers are most likely there particularly to take a look at your merchandise. And hopefully to make a purchase order!
That signifies that it is best to welcome them with a sale to maintain them in your web site longer. This can encourage them to look by your retailer and benefit from your supply.
For an enormous sale, you most likely need one thing that basically captures your viewers’s consideration.
A fullscreen welcome mat can be sure that each customer is aware of about your particular gives:
The marketing campaign above can also be an instance of utilizing a coupon code as a lead magnet.
If you would like one thing much less intrusive than a full-screen popup, an alternative choice is floating bar marketing campaign with a countdown timer:
A floating bar, also called a howdy bar, sticks to the highest of your net pages as your consumer scrolls. The instance above alerts customers to a coupon alternative. Floating bars maintain your supply on the prime of each web page as your consumer browses.
And once you add a countdown timer, you create a way of urgency that motivates folks to behave.
Countdown timer campaigns might be a superb manner of boosting your gross sales.
Subsequent step: Learn to create a countdown timer popup to extend gross sales.
3. Show Enterprise Updates or Alerts
Typically, you might have modifications in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know immediately.
These modifications may embrace:
- New retailer hours
- Climate closings
- New places
- Out-of-stock notices for a product
Or it may very well be another info that your guests have to know.
For this kind of alert, a normal floating bar marketing campaign is the most suitable choice:
A floating bar lets customers find out about vital modifications. However, it received’t overtake your entire display screen or interrupt their shopping.
As an alternative, you may make a small however daring announcement on the prime of the browser. If mandatory, you may embrace a button that hyperlinks to a web page with extra info.
This allows you to inform your web site’s guests of firm updates in an unobtrusive manner.
Subsequent step: Study the steps for making a web site notification bar to maintain customers knowledgeable.
4. Welcome Again Returning Customers
Probably the greatest methods to extend consumer loyalty is to personalize your messaging. You are able to do that by making a welcome message particularly for returning customers.
OptinMonster’s OnSite Retargeting® function enables you to present completely different messages to repeat guests. You’ll be able to tailor your message for a distinct audience: customers who preferred your web site sufficient to go to once more.
A slide-in scroll field is a good alternative for returning customers:
Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. This can be a nice tone to strike with somebody who has already visited your web site.
Was your welcome message for first time customers a coupon? Take into account providing an excellent higher supply for returning customers who didn’t have interaction together with your first welcome supply.
Welcome again messages provide the alternative to enhance your preliminary supply and proceed constructing a relationship with potential prospects and subscribers.
The instance above additionally addresses the consumer by identify.
You’ll be able to accomplish this with OptinMonster utilizing Good Tags. Good tags permit you to personalize the way in which you talk together with your viewers. You should utilize sensible tags for:
Nesxe Step: Study the steps to utilizing sensible tags in your welcome messages and optin campaigns.
5. Confirm Consumer’s Age
In case your on-line retailer sells merchandise for adults solely, you may create a welcome message that verifies your consumer’s age.
In actual fact, many states would require this by legislation.
Luckily, you may construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your web site:
Or, you may create a customized popup to make customers enter their birthday:
These campaigns will maintain your web site legally compliant and socially accountable.
Subsequent Step: Take a look at this tutorial on the way to add age verification to any web site in minutes.
6. Enhance Webinar Registrations
Webinars are 1 of the perfect instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a superb lead magnet.
You should utilize webinars at each stage of your buyer journey to maneuver customers in direction of a sale.
However how do you get customers to enroll in your webinar? That’s the place a welcome message popup turns out to be useful.
You’ll be able to create a popup letting customers find out about your upcoming webinar. For this, you’ve got 2 choices:
- Create a signup type and ship a follow-up electronic mail
- Make a Sure/No popup marketing campaign that redirects to a touchdown web page
Each choices are easy. With OptinMonster, you may select 1 of our templates to create an optin type on your webinar:
When customers give their electronic mail handle, you may ship them a follow-up electronic mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your electronic mail record!
Alternatively, you need to use a Sure/No popup to redirect customers to a touchdown web page:
If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they’ll register.
Sure/No campaigns are nice as a result of they received’t scare away your customers. Reasonably than asking for contact info immediately, you will get the method rolling by asking a easy “sure or no” query.
Subsequent step: Observe our information to making a webinar touchdown web page that converts.
7. Announce Free Transport
Free delivery is a wonderful incentive for folks to buy your merchandise. In any case, prospects will typically abandon their cart once they see sudden prices within the remaining complete.
One in all these sudden prices is delivery.
Need to cut back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let folks know the way to get free delivery:
This can be a fantastic welcome for folks getting into your web site. Understanding that the worth they see is the worth they’ll pay is an added incentive to place extra gadgets within the cart!
It’s additionally an important upselling tactic as a result of prospects will buy extra to qualify without cost delivery.
Subsequent Step: Right here’s a full tutorial on the way to add a free delivery bar to your eCommerce retailer.
8. Get Extra App Downloads
Many corporations create apps to encourage customers to have interaction with their model. Apps are nice at constructing buyer loyalty, as they typically supply rewards to maintain customers coming again.
Now, you simply want folks to obtain your app!
Like our final tip, we advocate utilizing a floating bar however including a countdown timer:
Probably the greatest methods to get your web site guests to obtain the app is to allow them to find out about it. Floating bars are the right software for getting your consumer’s consideration with out interrupting their expertise in your web site.
From there, use a countdown timer to construct urgency. You may give away your app completely free for a restricted period of time.
And with a dynamic countdown timer, you don’t have to set a hard and fast finish date. As an alternative, each consumer can have a sure time period that begins once they first see your marketing campaign.
This builds sufficient motivation on your customers to obtain your app whereas maintaining every little thing truthful for all of your web site’s guests.
Subsequent step: Check out our 7 strategies for enhancing app downloads.
9. Develop Podcast Listeners
When you’ve got a podcast, you might want to get the phrase out. And top-of-the-line instances to do this is when a customer reaches your web site.
A slide-in scroll aspect field is ideal for drumming up new listeners out of your web site’s site visitors. That may look one thing like this:
Along with a welcome message, ensure you proceed to advertise your podcast by your web site.
As an example, blogs can use an inline marketing campaign to redirect to your podcast.
That manner, individuals who get pleasure from your content material have a second method to eat it.
That is notably helpful should you create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a method to eat your content material on the go.
Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast instantly in your WordPress web site.
10. Redirect to Completely different Net Pages
Welcome messages aren’t all created equally. What works for one enterprise received’t work for one more.
Should you’re a publishing firm, for instance, you could need to create a welcome message that redirects customers to completely different content material classes.
With OptinMonster’s drag and drop builder, you may add buttons with redirect choices for content material classes of your web site:
This technique helps customers discover what pursuits them probably the most. It’s particularly helpful if in case you have numerous content material in your web site from a variety of niches.
Subsequent Step: When you’ve directed guests to the weblog posts they’re most involved in, comply with our ideas for attracting extra weblog subscribers.
11. Increase Social Media Followers
Actual percentages differ, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your web site once more. That’s numerous site visitors that goes to waste.
You’ll be able to improve your odds of repeat site visitors by connecting with folks on social media. Or, extra particularly, having them join with you.
OptinMonster has a template particularly designed to get you extra social followers on:
- Fb
- X (previously Twitter)
You’ll be able to present buttons to comply with you as a welcome message:
That manner, in the event that they go away later, you may nonetheless market to them by social media.
Convert Extra Web site Guests With Welcome Messages
And that’s it! You’ve got 11 kinds of welcome message examples that can enhance UX, improve sitewide site visitors, develop your electronic mail record, and increase gross sales.
As you’ve seen in these examples, OptinMonster makes it straightforward to create welcome messages for each objective.
Should you’re welcoming folks into your web site, you may additionally need to ship them a message as they go away. Exit-Intent® popups are a good way to recuperate abandoning guests and deserted carts.
In actual fact, the health firm Crossrope was in a position to develop its electronic mail record by over 900% with exit-intent popups.
Plus, now you can use cell exit-intent campaigns that work on smartphones. For that, you’ll need to try this text on the way to create a cell exit-intent popup that converts.
Able to get began with OptinMonster? Join your risk-free OptinMonster account as we speak!
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is wish to be a one-person advertising and marketing division. I am right here that can assist you generate extra leads in much less time.
