SAINT LOUIS, MO, Aug 2, 2022– Benchmark E mail, a subsidiary of Polaris Software program LLC, at the moment introduced the discharge of Sensible Content material, the second of their new suite of synthetic intelligence options.
Sensible Content material is Benchmark E mail’s AI-fueled copywriting expertise that permits customers to create skilled content material from scratch, or rewrite present content material, with a number of easy inputs.
“We see AI as the way forward for gross sales and advertising and marketing software program. Time is a treasured useful resource, and entrepreneurs want a method to create compelling content material shortly,” says Polaris CEO Jonathan Herrick. “Sensible Content material offers Benchmark E mail customers the instruments they should accomplish their targets and stand out within the inbox to allow them to focus power on constructing relationships and rising their companies.”
With customers spanning throughout verticals, Sensible Content material expertise is uniquely suited to fulfill the wants of entrepreneurs irrespective of the target – ecommerce, B2B, B2C. Sensible Content material is offered in each free and paid Benchmark E mail subscriptions.
“I used to be actually skeptical once I was informed in regards to the Sensible Content material expertise. However then I noticed it in motion. It took one thing I believed I wrote fairly nicely and made it way more impactful,” says Benchmark E mail consumer David Lopez of Antiphon Consulting.
The discharge of Sensible Content material follows the launch of Sensible Sending in spring of 2022. Sensible Sending is Benchmark E mail’s backend machine studying expertise that intelligently identifies unengaged contacts and as a substitute targets a consumer’s most engaged viewers to enhance general deliverability and sending status.
“We’re inspired by the outcomes we’ve seen for our clients for the reason that launch of Sensible Sending. Publish-launch knowledge has thus far proven a 50% improve in world electronic mail open price and a 33% lower in ISP-related bounces for Benchmark E mail clients,” says Polaris Chief Expertise Officer, Matt Rhodes.
Polaris Software program’s future roadmap contains a number of extra options of their suite of Sensible instruments together with every thing from AI-powered design to predictive sending and extra.
About Polaris Software program
Polaris Software program’s gross sales and advertising and marketing options assist small companies, advertising and marketing businesses, enterprise capitalists, giant senders, and extra intelligently handle buyer relationships, join within the inbox and automate gross sales and advertising and marketing. Over a million customers throughout 25,000 companies use Polaris Software program’s electronic mail advertising and marketing, CRM and call administration merchandise to construct relationships and switch prospects into clients.
Be taught extra about our merchandise, together with Benchmark E mail, BenchmarkONE and Contacts+.
This press launch was initially revealed on PR Newswire. See the total launch right here.
