Situation
At crucial factors within the gross sales cycle, ship consumers communications from a VP or director to encourage deal motion. They need to introduce themselves, supply assist, and reply questions. This retains the chance contemporary within the purchaser’s thoughts and provides them an opportunity to lift questions and considerations. Because the deal ages, management check-ins can develop into extra direct to find out whether or not the chance is progressing.
Triggers
- 15-, 30-, and 60-day checkpoints within the gross sales cycle, or at different milestones primarily based in your explicit gross sales cycle
Motion
- Ship an electronic mail related to the lifecycle of the chance from a VP or director
