Dave Gerhardt labored as a Senior Advertising and marketing Supervisor at Drift in 2015 and shortly grew into their VP of Advertising and marketing. Dave left Drift in 2019 to affix Privy as their CMO for slightly below 2 years, then returned to Drift as a Chief Model Officer. Dave now runs Exit 5, The #1 neighborhood for B2B Entrepreneurs.
What you’ll be taught
- Find out how to efficiently set your self up as a one particular person crew
- Evolving your technique and objectives as your firms objectives change
- Find out how to nail your firms messaging
- Successfully constructing a founder model
- The significance of niching right down to drive progress
Highlights
(3:25) Shifting from a ‘Sure mindset’ to a ‘No mindset’
(12:10) How Dave grew right into a VP-level position at Drift
(12:58) How Dave began his profession at Drift
(24:00) Moments in Dave’s profession the place he didn’t obtain his objectives
(28:48) Aligning income objectives between Gross sales and Advertising and marketing
(31:50) Getting folks excited and engaged in Drifts product at an early stage
(36:50) The professionals and cons on beginning a founder model
(40:39) How Dave measured success for his podcast as they began out
(43:00) Scorching take: Measuring the whole lot in Advertising and marketing is now not related
(45:00) The significance of niching right down to drive progress
Hyperlinks and Assets
Dave’s Linkedin: https://www.linkedin.com/in/davegerhardt/
Exit5 Neighborhood: https://www.exitfive.com
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
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