Situation
When the top of the month rolls round, you might be able to shut a deal prior to deliberate by interesting to a purchaser’s sense of empathy. The client usually understands the gross sales course of and might empathize with the will to realize month-to-month objectives. Ship an electronic mail that’s clear about the truth that you’re attempting to hit a quantity for the top of the month and hoping to tug the deal ahead.
Word: You must solely run this play with contacts with whom you may have developed a powerful rapport.
Triggers
- Late gross sales stage
- Purchaser with whom you may have a powerful rapport
Motion
- E-mail to principal level of contact
“We’re sending these messages out to the fitting folks — those that see worth in ZoomInfo however maybe want one additional push on the finish of the month. It drives these further transactions we in any other case wouldn’t get.”
Steve Bryerton, Senior VP of Gross sales, ZoomInfo
