Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary films are taking part in. The magic of spooky season is within the air and it’s time to your model to get in on the enjoyable.
On this article, we are going to unearth trending Halloween 2022 hashtags and the way your model can create a creepy marketing campaign to bolster your bigger social media technique.
Maintain studying (if you happen to dare).
Halloween is bewitching social media customers
Within the U.S., nearly everybody celebrates Halloween. About 93% of Individuals plan to rejoice in 2022.
For some, Halloween is a minor vacation meant for consuming sweet and dressing up. For others, it’s greater than a vacation. It’s a way of life.
Social media is the place everybody from informal celebrants to spellbound fanatics go to seek out the most recent Halloween inspiration, aesthetics, tendencies and occasions. In response to our knowledge, the months main as much as this 12 months’s Halloween season have seen year-over-year development on social. Specifically, August 2022 noticed a 66.23% improve in engagement quantity from August 2021.
Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content material discovery. Manufacturers can use Halloween tags to faucet into conversations their group is having on social.
Widespread Halloween hashtags for the 2022 spooky season
We turned to Sprout Social’s Superior Social Listening software to seek out out which hashtags persons are sinking their tooth into this Halloween. Use this record to encourage your content material this 12 months.
1. #Halloween and #Halloween2022
Our knowledge from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are main in reputation.
#Halloween was the most typical with over 466,000 engagements and 778,206,312 potential impressions throughout social platforms.
These hashtags are used on quite a lot of posts, from occasion and giveaway bulletins to Halloweencore ornament inspiration. Their simplicity and prominence means they’re an ideal match for manufacturers of all types.
Beware: with such excessive quantity, it is likely to be tough to seek out the best viewers with these hashtags alone. Pair them with area of interest hashtags related to your services or products for greatest outcomes.
2. #HalloweenCostume
Costumes are a necessary a part of Halloween. Whether or not you’re a fan of traditional costumes like witches and zombies or popular culture and humor-inspired appears, social media is dwelling to the very best inspiration and DIY tutorials.
In response to our knowledge, #HalloweenCostume and #PerfectGroupHalloweenCostumes are the main costume-related hashtags.
Hashtags like #Handmade, #Classic and #ShopLocal are additionally well-liked when mixed with #Halloween. Use them to assist describe your content material and help different year-long social initiatives.
Retailers, make-up manufacturers and craft shops usually have the very best use instances for costume hashtags.
3. #Autumn and #Fall
Halloween is synonymous with autumn coziness. Crunchy leaves. Fall flavors. Chunky sweaters. Scary film marathons.
#Autumn and #Fall are well-liked hashtags that increase Halloween content material. You could find them on way of life posts that assist viewers get within the spooky season spirit and summon the magic of nostalgia.
Does your model launch a seasonal autumn line? May you incorporate your merchandise right into a Halloween aesthetic? If that’s the case, think about using #Autumn and #Fall with #Halloween in your submit.
4. #Spooky
What would Halloween be with out thrills? Slasher villains, haunted mansions and supernatural entities are the cornerstone of the horrific vacation.
Hashtags that borrow from Halloween’s spooky origins are well-liked for selling movies/exhibits and sharing memes/artwork.
#Spooky and #MichaelMyers are the preferred scary tags.
Use tags like this when your content material is supposed to shock (and petrify) your viewers.
5. #HalloweenNeeds
Folks flip to social media for Halloween how-tos. They need to learn to put collectively char-boo-terie cheese boards, fall bucket lists and Halloween film marathons.
Attempt filming an academic video to your followers and use well-liked hashtags like:
- #HalloweenNeeds
- #Pumpkin
- #TrickorTreat
- #CodeOrange
High Halloween hashtags manufacturers use to conjure vacation spirit (and tricks to create your personal)
Listed below are some distinctive, hair-raising Halloween hashtag marketing campaign examples that may go away you entranced.
#31NightsofHalloween
Twenty-four years in the past, 31 Nights of Halloween premiered on Fox Household (now generally known as Freeform) and was an immediate success. The TV particular broadcasts family-friendly Halloween films each night time in October.
The hashtag #31NightsofHalloween and the associated Twitter account have been born on social media in recent times. They’re utilized by the community and its many followers to hype up the seasonal programming block.
Freeform’s on-line group engages with #31NightsofHalloween with unparalleled enthusiasm—from sharing their like to creating memes to creating academic assets.
Our knowledge reveals #31NightsofHalloween discovered large development from 2020 to 2021, together with a 177% improve in whole quantity and a pair of,099% improve in potential impressions.
To seize the genius of the 31 Nights particular, go all in on seasonal holidays which might be necessary to your group. Create your personal annual occasion, problem or giveaway to entertain your viewers. Be sure you incorporate a branded hashtag to assist generate buzz.
#HandmadeWithJOANN and #Halloween
JOANN Materials is the vacation spot for supplies that you must make selfmade costumes and residential decor. They use #HandmadeWithJOANN to show their followers how one can make blankets, wreaths and extra. Throughout October, they deal with Halloween on TikTok, Instagram and Fb.
They pair all their #HandmadeWithJOANN content material with #Halloween to repurpose one among their tried-and-true tags for spooky season.
Take a cue from JOANN Materials by pairing Halloween and branded hashtags collectively. Not solely will you enhance your attain, you’ll additionally zero in on probably the most engaged viewers.
#BringOnTheCandy
Final 12 months, Crest launched their #BringOnTheCandy giveaway. Though Halloween could not seem to be the time to be excited about oral healthcare, Crest discovered a novel angle for his or her model. Crest reminded individuals to maintain their tooth through the Halloween season.
Even when Halloween isn’t a pure match to your model, is there a manner you possibly can incorporate it into your technique that feels true to your id? Don’t be afraid to assume outdoors the field and stand out from the gang.
Halloween hashtags are greater than only a bunch of hocus-pocus
Because the Halloween mayhem continues to develop, social customers can’t get sufficient of spooky season content material. Now that you realize which hashtags are trending and how one can create your personal, plan a content material technique you possibly can grasp your broom on.
Bear in mind to work in direction of your total social targets by incorporating hashtags which might be related to your viewers, model and distinctive seasonal choices.
Need to brush up on methods immediately’s manufacturers are utilizing hashtags to their full potential? Learn: What’s hashtagging and how one can use it successfully.
