Since Search Engine Land launched, we now have given PPC consultants a platform to share their in-depth data and well timed insights – with the purpose of serving to you remedy issues, handle challenges and perceive the consistently shifting panorama of paid search, paid social and show.
That’s why one in every of my prime priorities this yr was to assist relaunch the Search Engine Land Topic Matter Skilled program, which had been on pause for the previous few years.
Beneath you’ll discover hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2022 that had been contributed by our incredible group of Topic Matter Consultants.
Earlier than that, I’ve to present some particular recognition to PPC skilled Melissa Mackey, who authored probably the most seen column of the yr, which printed Nov. 9 – 10 issues to eradicate out of your life to be extra productive at work. That article isn’t included on our prime 10 record as a result of the insights can apply to anybody actually – not simply search entrepreneurs. Regardless, the article did monster numbers – largely because of Google Uncover.
Additionally, congratulations to Anthony Tedesco for authoring three of the highest 10 most-read articles this yr on Search Engine Land. Wonderful.
Onto the record:
Responsive Search Adverts are an enormous shift from the ETA format. Learn the way RSAs work and get tips about tips on how to get extra out of them. (By Mona Elesseily. Revealed April 14.)
website positioning and PPC are sometimes at odds. But the issues they “bicker over” are literally areas for improved workflow and channel optimization. (By Navah Hopkins. Revealed June 29.)
Study the advantages of RSAs, how the transition from ETAs impacts you search technique and tips on how to write efficient RSAs (By Jenny Mallory. Revealed Might 3.)
Google Adverts has clarified what equivalent key phrases are. However does this tactic go towards what Google has been preaching for years? (By Greg Finn. Revealed June 29.)
Learn to use Excel pivot tables to QA bulk sheets, plus some ideas and shortcuts to reinforce your pivot desk abilities. (By Anthony Tedesco. Revealed Nov. 7.)
Get the each day publication search entrepreneurs depend on.
Funding in model key phrases is important as a result of it permits you to instantly affect your model’s presentation on the SERP. (By Anthony Tedesco. Revealed July 5.)
Getting knowledge and insights from Efficiency Max may be irritating. Listed below are some ideas and methods that can assist. (By Menachem Ani. Revealed Aug. 19.)
Set your self up for extra success. Learn to take your PPC dashboard from good to nice utilizing Google Looker Studio. (By Amy Hebdon. Initially printed March 10, up to date and republished Oct. 31.)
Maximize your efficiency with Google Adverts Efficiency Max. This is all the things it’s good to know to arrange PMax for fulfillment. (By Menachem Ani. Revealed July 22.)
Use these tricks to shortly analyze efficiency knowledge and establish high-impact PPC optimizations that can transfer the needle. (By Anthony Tedesco. Revealed Aug. 24.)
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In regards to the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
