As we wrote in our Final Information to Video Testimonials, shoppers belief different shoppers. Due to this fact, it is the opinions of different clients that actually matter. Video testimonials supply an impactful approach for patrons to vouch on your manufacturers via an audio-visual format. This submit highlights a few of the higher video testimonial examples we’ve seen throughout the web.
In our information, we highlighted three widespread components that you will discover in high-performing video testimonials:
- They exude authenticity
- They inform a compelling story
- They spotlight clear outcomes/advantages.
We’ve got thought of on the lookout for these components when choosing the video testimonial examples we current right here.
High 20 Video Testimonial Examples:
Slack makes use of skilled high quality movies to focus on why its shoppers just like the workforce communication app. They use actual clients to elucidate how Slack has benefited them, notably within the Covid-era.
You’ll discover within the T-Cellular video testimonial instance that T-Mobiles’ Senior Technical Product Supervisor makes use of clear examples of how a identified firm can use Slack to enhance its inner communication.
Slack emphasizes the authenticity of its movies with the heading, “Inspiring tales, actual Slack clients.” You may even filter tales primarily based in your trade sector and enterprise dimension. Clearly, Slack has collected a lot of buyer video testimonials over the previous few years.
The accounting software program firm MYOB makes some extent of highlighting a few of its glad clients. They spotlight completely different shoppers relying in your location.
For instance, one of many clients highlighted in New Zealand is Lee Timutimu, founding father of the guided strolling app, Arataki. When you select to learn the way MYOB helped him, you may both watch his video testimonial or learn a textual content model of his story.
He briefly explains his enterprise and the way MYOB advantages it. He then makes some extent in regards to the significance of ardour to his enterprise.
The video is kind of understated and doesn’t come throughout as a gross sales video for MYOB. Nevertheless, it clearly explains Arataki’s success and the way MYOB helped give Timutimu complete management over his money circulate.
Monday.com shares a number of movies from glad clients. On this instance, numerous workforce members from Nissan clarify how Monday.com makes their work extra environment friendly. It’s a high-quality video specializing in how Monday.com impacts all of the completely different phases of Nissan’s automobile meeting in Smyrna, Tennessee. Clips of the audio system intersperse with automobile meeting motion and demonstrations of Monday.com in use.
Utilizing a number of individuals inside one Nissan plant works nicely for a product like Monday.com, which goals to assist set up groups and enhance communication.
Though Zoom has been a preferred communication instrument for a while, it has come into its personal since Covid modified the world we all know. It’s most likely unsurprising, due to this fact, that it consists of a number of video testimonial examples from high-profile shoppers.
On this instance, numerous senior executives from twentieth Century Fox talk about how Zoom is now important to the studio’s profitable on a regular basis exercise. As an illustration, Kevin Graziadei, Director, Enterprise Relationship Administration, 20th Century Fox, talks in regards to the clear advantages he sees from utilizing Zoom throughout the group – “instruments which might be simple to work with are nice. Instruments which might be enjoyable to work with are much more uncommon.” Jeff Dow, CIO, explains how he makes use of Zoom every single day and couldn’t do his job with out it. It offers an answer that enables individuals to successfully and seamlessly collaborate.
Codecademy frames its video testimonials as Learner Tales, which is a superb description of the content material. Every of them takes anyone who has an issue they had been capable of remedy by studying to code, and the majority of their video is about their story. Certainly, in Christine M’s instance, it’s greater than two minutes into the video earlier than she even mentions Codecademy.
But, though help for Codecademy may be very understated in these testimonials, it’s clear that the ideas are real. Studying to code modified Christine and the opposite testimonial makers’ lives, they usually acknowledge Codecademy’s position in that change.
Once more, the testimonial movies for Yokel Native concentrate on how the corporate helps its shoppers meet their targets. Within the above video, Mike explains how Yokel Native has helped him market his enterprise, New Look Collision Heart, finally resulting in him having the ability to increase it.
Mike aimed to open extra areas within the Las Vegas Valley, make use of extra workers, and construct a bigger enterprise. Yokel Native’s resolution centered on restructuring New Look Collision Heart’s web site, guaranteeing the corporate confirmed precisely within the native search ecosystem. This resulted in progress in natural visitors. They then centered their consideration on lead technology and conversion from the brand new incoming visitors. The outcome was a cheerful buyer who informed everyone about Yokel Native’s efficiency.
As with many of those testimonial video examples, Mike’s video was shot onsite at his enterprise. Seeing New Look Collision Heart in operation makes it clear that Mike isn’t simply an actor regurgitating a scripted story. It’s simple to see him doing what he does day by day at work.
Dropbox shares a set of movies exploring how its clients have managed to make sensible use of the cloud storage platform. These are high-quality movies the place customers clarify how Dropbox has benefited their enterprise.
Everyone is aware of Lonely Planet and being travel-focused provides many alternatives to extend the visible enchantment of this testimonial video. They could not have any extra essential use for Dropbox than anybody else, however they’ll definitely make it look extra interesting purely due to the areas used within the video.
Google Advertisements has a bit it calls Success Tales. One of many tales it options focuses on a startup, Princess Polly.
Google has given every buyer a web page containing a mixture of textual content and a video. The marketing campaign’s targets, strategy, and outcomes are highlighted close to the highest of the web page, and a quote from an organization consultant emphasizes the advantages of shopping for Google Advertisements.
Princess Polly’s video stresses the advantages the startup gained from buying paid adverts. It isn’t simply puff, nevertheless. Fairly Polly’s Head of Efficiency explains how she makes use of Google Advertisements to make sure the corporate’s adverts are seen and enhance their conversion alternatives. As well as, she explains Princess Polly’s technique when utilizing Google Advertisements.
Australian well being and health advisor and cell private coach Lori Cucinotta understands that even comparatively small organizations can profit from utilizing video testimonials. As these movies are from individuals who prepare with Lori, she has most likely filmed them herself throughout a coaching session. In consequence, they lack a few of the pizazz and excessive technical high quality of a few of the extra professionally shot video testimonial examples on this submit however appear to be real testimonials from the guts from Lori’s glad shoppers.
Inga, the Director of International Advertising at Belkin Worldwide, options in a testimonial video the place she talks about working with Direct Brokers. Direct Brokers’ in-house artistic studio, DCL, created the video.
You may discover the skilled manufacturing of this video by the number of pictures it makes use of within the 60-seconds video, together with on-screen quotes on the acceptable place.
This video includes a younger couple who labored with Seattle Actual Property Agent and Dealer Zach McDonald and his McDonald Actual Property Group to purchase their residence in Seattle. That is quantity 18 in a sequence of Seattle Actual Property Agent consumer testimonials, so these clearly work for the actual property firm.
It’s easy, with the couple at residence discussing why they appreciated working with Zach (who is clearly current judging by the dialogue). The video (which is professionally produced by Freestyle Manufacturing) switches between two digital camera angles to maintain viewers’ curiosity.
Celtra helps manufacturers and companies remodel digital promoting workflow and collaboration, supercharge manufacturing groups, and ship efficiency branding at scale, making it very a lot a B2B firm. It’s Unilever’s international associate for Inventive Automation.
This video testimonial reveals how Celtra’s Inventive Administration Platform helps Unilever handle the complexities of digital advert manufacturing and grasp nice artistic.
It options a number of managers inside Unilever’s advertising workforce, together with Sherlyn Loh, International Model Supervisor, Pond’s, and explains how Celtra helped the multinational enhance its advertising effectiveness.
Specialist video firms have created lots of the testimonial movies highlighted on this submit. Nevertheless, on this case, a video manufacturing firm shares a testimonial from one in all its glad shoppers, Spigit.
Unsurprisingly, Yum Yum Movies created this buyer testimonial, however that doesn’t make it any much less real. Within the video, Duncan Cheung (Spigit Director) discusses working with Yum Yum Movies, suggesting the advantages of together with good video content material in your advertising campaigns.
At over 5 minutes lengthy, this can be a specialist and extra in-depth testimonial video than most. Nevertheless, it targets B2B firms after specialist good manufacturing software-based options. When you aren’t within the trade, you most likely aren’t excited about ViTrox Company’s V-ONE, however it could be excellent for these companies that want machine-to-machine processing.
Dove employed GENUINE: The Actual Individuals Firm to make a video for its bathe foam. That is technically an promoting video for Dove, but it surely additionally doubles up as a testimonial video. GENUINE makes some extent of discovering actual individuals, non-actors, to be in advert campaigns for giant manufacturers. On this case, Molly Burke is a sight-impaired artist who tried out and appreciated Dove’s bathe foam as a physique wash.
Whereas we’ve primarily checked out buyer testimonial movies on this submit, many manufacturers additionally share worker testimonial movies. For instance, Motorola did this to point out what makes Motorola Options an ideal office.
This video options staff and the corporate’s CEO highlighting what units Motorola Options aside as a spot with a cheerful and glad workforce.
AmeriSave Mortgage Company sees the good thing about sharing buyer testimonial movies, as they’ve fairly a variety on YouTube. This one highlights a single mom, Christine, who labored with AmeriSave to refinance the mortgage on her New Orleans residence. She claims that by doing so, she saved a whole bunch of {dollars} a month which allowed her to repay debt.
Thousands and thousands of shoppers use Amazon Internet Providers (AWS) for his or her cloud computing must decrease prices, develop into extra agile, and innovate sooner. So, Autodesk constructed a data-centric safety platform that collects, centralizes, processes, and responds to configuration modifications in almost real-time by leveraging AWS companies.
It is a B2B testimonial video the place Anmol Misra, Senior Director of Infrastructure Safety at Autodesk, discusses the convenience with which the corporate may work with AWS to construct its safety platform.
This video combines testimonials from a number of clients, specializing in what Limeade has finished for them. Limeade is an worker expertise software program firm that helps construct nice locations to work. The Limeade platform unifies worker well-being, engagement, and inclusion options with high-quality communications capabilities.
Limeade has edited this to be longer than most buyer movies however makes use of a number of Limeade shoppers so as to add selection and to show a variety of use instances for the Limeade platform.
That is an instance of the way you don’t should be a big firm utilizing professionally made movies from title clients to profit from sharing testimonial movies. EcomGraduates designs and develops high-performance eCommerce web sites for companies, a lot of whom are comparatively small. The builders embody a set of self-shot testimonial movies on their website from glad clients.
On this case, George, the founding father of Strips, provides a shout out to EcomGraduates. The video doesn’t inform us a lot about George (or Strips), however he comes throughout as enthusiastic and grateful for the work EcomGraduates did on his on-line retailer.