Are you in search of one of the best SMTP supplier to make sure your emails are delivered?
Transactional emails are a pivotal a part of operating any on-line enterprise. Prospects and subscribers count on to obtain electronic mail notifications about their orders and any adjustments to their account.
With a view to guarantee these emails undergo efficiently, you want an SMTP service.
In case you run a WordPress web site, you’ve possible struggled to verify your transactional emails get by way of to inboxes.
WordPress depends on PHP to ship emails. Nevertheless, it usually isn’t configured correctly or is disabled by hosts to keep away from abuse.
SMTP providers supply a simple and safe resolution to this downside.
On this submit, we’re sharing among the greatest SMTP suppliers so you possibly can decide the correct one on your web site.
What Is SMTP?
SMTP (Easy Mail Switch Protocol) is the communication protocol used for sending and receiving emails, and it’s a basic part of the e-mail infrastructure. In actual fact, SMTP is the trade commonplace for sending emails on the web.
In case you run a web site that sends transactional emails, an SMTP supplier will authenticate your web site’s id and ensure your emails are delivered. Your notifications may also be much less more likely to find yourself in prospects’ spam folders.
What kinds of emails do you want an SMTP service for?
Web sites depend on transactional electronic mail for numerous issues like:
- Registering a brand new account
- Recovering misplaced passwords
- Notifications for password adjustments, new posts, and feedback.
- Order confirmations
- Invoices
- Transport and supply notifications
If these emails don’t undergo, you’ll shortly lose buyer belief. Or within the case of password restoration, your web site might be rendered unusable for some guests.
Transactional emails should not solely an essential a part of your electronic mail advertising. They’re completely important to operating what you are promoting.
SMTP Integration With WordPress
First, in case you have a WordPress web site, you’ll want to put in an SMTP plugin. Then, you’ll be capable to seamlessly combine WordPress with any of the SMTP service suppliers we’re about to cowl.
Right here is our suggestion for one of the best SMTP plugin:
WP Mail SMTP
WP Mail SMTP is one of the best WordPress SMTP plugin, and it lets you simply ship WordPress emails utilizing any SMTP electronic mail service supplier. Plus, it’s tremendous simple to arrange.
It’s accessible as a free SMTP plugin, or you possibly can improve to the Professional plugin to get entry to extra options.
And, if all of this SMTP stuff makes your head harm, you possibly can join the Elite plan and get White Glove Setup to have an skilled from their workforce arrange your SMTP service for you. White Glove Setup is obtainable for SendLayer, SMTP.com, and Brevo, that are our prime 3 strategies for SMTP suppliers.
Pricing
- Free for the essential plugin
- $49 per 12 months for Professional plan (1 web site)
- $99 per 12 months for Elite plan (1 web site with White Glove Setup and Precedence help)
- $199 per 12 months for Developer plan (20 websites)
- $399 per 12 months for Company plan (100 websites)
In case you resolve to go together with WP Mail SMTP, you’ll have to do 2 issues:
Finest SMTP Service Suppliers For Reliable Transactional Emails
Now, let’s dive into our record of one of the best SMTP providers accessible. This submit consists of each paid and free SMTP server suppliers.
You probably have a selected one you’re serious about, be happy to make use of these hyperlinks to leap on to it:
1. SendLayer
SendLayer is a devoted SMTP electronic mail supply service that integrates with over 1,000 platforms. It doesn’t matter what sort of web site or eCommerce retailer you run, SendLayer will hold your transactional emails going easily.
SendLayer permits you to authorize your area identify, so electronic mail service suppliers, resembling Gmail or Outlook, received’t flag your messages as spam.
Its clear and easy dashboard permits you to simply monitor your electronic mail analytics and account particulars.
SendLayer additionally helps your web site’s pace and efficiency. By taking up the burden of dealing with your transactional emails, this SMTP supplier will hold your internet pages loading shortly.
As with many of the instruments on this record, pricing is dependent upon the variety of emails you’ll ship every month.
Execs
- Quick and dependable electronic mail supply
- Sender status safety
- Simple to arrange, use, and monitor
- E mail record administration
- Seamless integrations
- Glorious buyer help
Cons
- The Progress Plan tops out at 10,000 emails per thirty days. In case you ship a better electronic mail quantity than that, you should request a quote.
Pricing
- $5 per thirty days for 1,000 month-to-month emails
- $15 per thirty days for five,000 month-to-month emails
- $25 per thirty days for 10,000 month-to-month emails
- Scale plans accessible for 20,000+ emails
2. SMTP.com
SMTP.com is likely one of the strongest electronic mail supply providers available on the market. Not solely can it deal with massive volumes, but it surely additionally ensures speedy supply.
It’s constructed on a extremely responsive infrastructure that ensures there aren’t any delays.
SMTP.com permits you to arrange, combine, and begin sending emails in minutes.
Their Fame Defender addon proactively displays your electronic mail record well being. It protects your area and IP status and ensures excessive supply charges.
SMTP.com additionally offers you complete stories so you possibly can verify and enhance your electronic mail supply and engagement efficiency.
It meets the wants of companies and builders alike and has inexpensive plans for all.
Execs
- It helps shared IPs and devoted IPs, for higher sender authentication
- Versatile and scalable plans
- Proactively checks and blocks spam and maintains excessive supply charges
- Superfast supply with over 99% system uptime
- It has a extremely responsive help workforce that’s accessible 24/7
- Easy migration from different providers
Cons
- The Fame Defender addon prices an additional 20% of the plan’s value.
- There aren’t any plans cheaper plan choices for web sites sending fewer than 50,000 emails a month. Meaning it is probably not your best option for small companies.
Pricing
- $25 per thirty days for 50,000 month-to-month emails, as much as $500 per thirty days for 1 million month-to-month emails
- Excessive-volume plans accessible for 250 million month-to-month emails
3. Brevo (previously Sendinblue)
Brevo (previously Sendinblue) is a well-liked electronic mail advertising service that additionally affords SMS advertising. In brief, it’s an all-in-one advertising platform.
Their transactional electronic mail product can also be among the finest SMTP service suppliers available on the market.
This SMTP electronic mail supplier works nice with WordPress and different advertising instruments like OptinMonster, Google Analytics, and extra.
Brevo has an extendable API and SMTP relay service that improves electronic mail supply charges for transactional emails. Meaning extra of your emails will go to your viewers’s inbox slightly than their spam folders.
Pricing plans are depending on sending limits slightly than the variety of contacts. This offers Brevo a singular benefit for small companies trying to scale.
You might have 2 choices for utilizing Brevo’s SMTP providers:
- Join their standalone transactional platform. If you have already got your electronic mail advertising arrange by way of Fixed Contact or one other service, then this standalone product could also be best for you.
- Join their full advertising platform, which incorporates transactional emails. Brevo can also be one among our favourite electronic mail advertising platforms, so you possibly can’t go unsuitable with this feature.
Both approach, you possibly can ship as much as 300 emails a day with Brevo’s free plan, making this an important possibility for small companies or new eCommerce websites.
Execs
- Cheap and aggressive pricing
- Number of automation options for electronic mail advertising
- Intuitive, easy-to-use interface
- Customizable electronic mail templates
- E mail monitoring for outcomes optimization
Cons
- Help is a bit on the gradual facet. There isn’t a dwell chat, only a kind to create a help ticket.
Pricing
- Free for as much as 300 emails per day
- Transactional Platform plans begin at $15 per thirty days for as much as 20,000 emails a month
- Full Advertising and marketing Platform plans begin at $25 per thirty days
4. Mailgun
Mailgun is one other highly effective transactional electronic mail platform. It’s a very good selection for builders due to its strong API choices. With Mailgun, you possibly can ship, obtain, and monitor transactional emails.
Plus, Mailgun is an easy-to-scale SMTP service. Sending advertising and transactional emails shouldn’t be an issue no matter what sort of web site you’re operating: eCommerce retailer, small consulting enterprise, membership web site, or one thing else fully.
This SMTP service is nice for medium companies who need their emails to go the place they belong: your viewers’s inbox.
Execs
- Extremely highly effective
- Helps testing mode
- Nice for builders: along with SMTP relay providers, it affords RESTful API and API libraries for programming languages resembling Ruby, Python, PHP, Java, C#, and extra
Cons
- Lacks beginner-friendly options of different SMTP suppliers on our record
Pricing
- $35 per thirty days for the Basis plan with as much as 50,000 emails per thirty days
- $90 per thirty days for the Scale plan, which incorporates 100,00 emails and devoted IP instruments
- Each the Basis and Scale plans have versatile pricing for greater numbers of emails
- For Enterprise prospects, Mailgun affords customized pricing
5. SendGrid
SendGrid is a cloud-based electronic mail service supplier that additionally affords an SMTP service. With SendGrid, you possibly can ship and obtain bulk emails with out managing an SMTP server. And, you possibly can create electronic mail advertising campaigns!
SendGrid affords simple setup, glorious scalability, supply optimization instruments, devoted IP addresses, loads of integrations, and extra. It additionally offers full analytics and real-time suggestions on each electronic mail you ship.
Like Brevo above, SendGrid affords 2 separate merchandise
- E mail API/SMTP plans geared towards builders
- Advertising and marketing Marketing campaign plans geared towards entrepreneurs
The excellent news? Each kinds of plans embrace their SMTP and API performance.
Execs
- SendGrid boasts a 99% deliverability charge amongst its 134 billion every day emails
- Seamless integration with WordPress through the plugin
- Responsive and useful buyer help
Cons
- Paid plans that embrace a devoted IP is perhaps too dear for brand spanking new companies
Pricing
- There are free choices for each kinds of plans.
- E mail API/SMTP plans begin at $19.95 per thirty days for the Necessities 50K plan. Nevertheless, if you would like a devoted IP, you’ll want the Professional 100K plan, which begins at $89.95 per thirty days.
- Advertising and marketing Marketing campaign plans begin at $15 per thirty days for the Fundamental plan. However you’ll want the Superior plan for a devoted IP. It begins at $60 per thirty days.
6. Amazon SES
Amazon Easy E mail Service (Amazon SES) is a versatile and scalable SMTP service for builders and entrepreneurs to ship advertising, notification, and transactional emails.
This SMTP service affords excessive deliverability and highly effective options however is usually geared in the direction of builders and superior customers.
Amazon SES does one factor (ship emails), but it surely does it effectively. You probably have extra experience than cash, this can be one of the best SMTP service for you.
Execs
- One of the aggressive costs available on the market
- In case you’re internet hosting your internet utility on Amazon EC2, you get 62,000 free emails every month
Cons
- With a view to get buyer help, you need to buy a separate Amazon Internet Providers (AWS) help plan.
- Requires a great deal of technical data
Pricing
- In case you ship emails utilizing an utility hosted in Amazon EC2 (U.S.): Free for the primary 62,000 every month ($0.10 for each 1,000 over)
- $0.10 for each 1000 emails you ship from an electronic mail shopper or different software program (U.S.)
- $0.12 for every GB of attachments
7. Postmark
Postmark is likely one of the greatest SMTP providers focusing on sending transactional emails, so that you simply know they’re centered on electronic mail deliverability and pace.
This mail shopper affords glorious analytics and safety, in addition to mobile-friendly responsive electronic mail templates, message occasions that may be triggered with easy webhooks, and extra.
Execs
- Detailed analytics with 45 days’ price of electronic mail logs displaying emails despatched, obtained, who obtained them, who learn them, and who marked them as spam. You can even regulate the information retention setting to no matter you want.
- As a consequence of its singular give attention to delivering transactional emails, Postmark has among the quickest supply occasions within the trade
Cons
- It’s pretty costly for a device with such a singular focus
- It received’t allow you to with electronic mail newsletters or different advertising campaigns
Pricing
- Free for 100 emails per thirty days
- $15/month for 10,000 month-to-month emails
- $55 /month for 50,000 month-to-month emails
- Postmark’s pricing continues to scale up, with customers approaching 2 million emails paying over $1000/month
8. Google Workspace (previously G Suite)
Do you know that you should utilize your current Google Workspace account as your SMTP service?
Google Workspace permits you to create knowledgeable enterprise electronic mail tackle whereas nonetheless hanging onto the familiarity of the Google interface. Plus, you get entry to the whole productiveness suite: Google Calendar, Drive, Docs, and extra.
Utilizing the WP Mail SMTP plugin, you possibly can join your WordPress web site to Google’s SMTP server. Then you possibly can ship your transactional emails by way of the world’s hottest electronic mail service supplier.
Wish to study extra? Take a look at this text:
The right way to Set Up WP Mail SMTP With Gmail [Step by Step]
Execs
- Tremendous low cost
- Nice for small companies
- Dependable infrastructure
Cons
- Restricted to 2000 messages/day
Pricing
- Plans begin at $6/month per person
- Free in the event you already use Google Workspace for what you are promoting
9. Moosend
Moosend is an inexpensive electronic mail advertising platform with SMTP performance.
This SMTP transactional electronic mail service features a drag-and-drop electronic mail builder that makes it tremendous simple to design transactional emails. You can even create and ship an electronic mail blast and monitor the emails in actual time.
Moosend doesn’t supply a standalone SMTP service. Nevertheless, in the event you’re in search of one product on your advertising emails and transactional emails, it is best to contemplate Moosend.
Execs
- Inexpensive electronic mail advertising plans that embrace SMTP service
- Easy and easy-to-use A/B testing choices
- Nice buyer help
- Sturdy instruments for electronic mail record segmentation
Cons
- If you have already got an electronic mail advertising platform that you just’re pleased with, then Moosend isn’t the correct selection for SMTP
- No devoted IP of their commonplace plans
Pricing
- A variety of pricing, starting from $7/month for 500 subscribers to $4,672/month for 1 million subscribers
- Customized pricing for Enterprise plans, which embrace an account supervisor, devoted IP, and precedence help.
Selecting the Finest SMTP Providers
There are such a lot of SMTP service suppliers on the market that allow you to ship mass emails, WordPress emails, transactional emails, and every other type of electronic mail you possibly can consider.
What’s actually essential when selecting an SMTP service is:
- E mail deliverability
- Scalability
- Finances
Based mostly on these standards, SendLayer is our prime decide for a devoted SMTP supplier. It affords strong instruments for transactional emails at a scalable value.
In case you don’t but have an electronic mail advertising platform, then Brevo (previously Sendinblue) is a great and inexpensive possibility for all of your advertising emails, together with transactional emails.
Nevertheless, nobody device is greatest for everybody. Any SMTP mail server on this record might be your best option for what you are promoting.
Plus, there are much more choices on the market. As an illustration, in the event you already use Mailchimp, it’s possible you’ll wish to use their transactional electronic mail service known as Mandrill. Or, if what you are promoting already has Microsoft Workplace 365, you should utilize it on your SMTP service.
There you might have it! We hope you discovered this text about SMTP providers for dependable electronic mail advertising tremendous informative. To push your electronic mail technique to a better degree, take a look at these guides:
These articles are filled with data that will help you higher your electronic mail advertising technique to optimize outcomes and develop what you are promoting.
And in the event you’re trying to construct your electronic mail subscriber record and generate leads, it’s possible you’ll wish to take a look at OptinMonster.
It’s essentially the most highly effective lead era device to develop your subscriber record. It makes it simple to create beautiful popups, floating bars, scroll bins, and different electronic mail campaigns that convert guests into subscribers.
Wish to begin constructing your record immediately? Get OptinMonster as we speak.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that will help you generate extra leads in much less time.
