The wonder trade has slowly however certainly been getting extra various. The thrilling half? It’s not simply that merchandise are getting extra inclusive — we’re seeing extra various illustration (in photographs, promoting, and so forth) and, extra importantly, in model house owners and founders.
Creators and their audiences are taking be aware too, and there are fairly a couple of diversely owned and based manufacturers which have risen in recognition. So which manufacturers are profitable at reaching customers by way of influencer advertising and marketing on social media?
Beneath is a listing of a few of the Asian American and Pacific Islander (AAPI) owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2024 thus far (Jan through April).
High AAPI Owned and Based Magnificence Manufacturers by VIT
- One Dimension Magnificence: 84.7K VIT
- Glow Recipe: 82.9K VIT
- Laneige: 80.4K VIT
- Patrick Ta: 66.8K VIT
- Tower 28: 53.5K VIT
- Tatcha: 33.2K VIT
- Youthforia: 11.8K VIT
- Apres Nails: 11.1K VIT
- Dr. Jart: 10.6K VIT
- Cocokind: 8.8K VIT
- Tula: 7.6K VIT
- Innisfree: 6.9K VIT
- Phlur: 6.8K VIT
- Stay Tinted: 5.6K VIT
- Hero Cosmetics: 5.5K VIT
The Methodology for Discovering High AAPI Owned and Based Magnificence Manufacturers in Influencer Advertising
This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with probably the most complicated applications, but nimble sufficient for small groups that have to do all of it. For the aim of this examine, we analyzed influencers in the US who produced content material mentioning one of many 2,903 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2024 – April 2024.
What’s Traackr’s Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, making an allowance for visibility, influence, and model belief. You may find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT gives a single metric for fulfillment that can be utilized to benchmark and monitor traits.
Clear. The VIT methodology is simple to know and extremely actionable in uncovering the place to speculate to drive influence.
Significant. VIT is predicated on identified model levers and has been optimized by means of machine studying to correlate with enterprise metrics on the model stage. You may be taught extra about VIT right here.
