Again in 2021, Pinterest launched a brand new characteristic referred to as Thought Pins. Pinterest’s Thought Pins encompass movies or photographs grouped collectively in a format much like Instagram Tales. These pins seem within the Watch feed of the Pinterest app, virtually just like the For Your Web page on TikTok. Thought Pins are additionally displayed within the Create part of a model’s Pinterest profile.
In a press launch, Pinterest stated Thought Pins make publishing “high-quality, long-lasting, and savable content material” easy for content material creators.
“With these updates, we’re highlighting the folks behind the content material and inspiring Pinners to comply with creators and interact with the concepts they discover,” the press launch stated.
As you may see with the manufacturers beneath, Thought Pins can be utilized to inform a narrative, promote merchandise, give tutorials, and interact with customers. This is how these 10 manufacturers are utilizing Thought Pins.
10 Manufacturers Utilizing Pinterest Thought Pins
1. Fenty Magnificence
Cosmetics model Fenty Magnificence makes use of Thought Pins to advertise the model’s merchandise and showcase the model’s inclusivity. The corporate does this by displaying photographs of the merchandise and the way they give the impression of being on totally different pores and skin tones. Fenty additionally consists of movies on its pins of individuals of colour making use of make-up and creating totally different appears.
One of many greatest issues going through the cosmetics business is an absence of inclusivity. Many individuals of colour with darker complexions usually wrestle to seek out make-up that matches or enhances their pores and skin tone. By utilizing Thought Pins to point out selection and the way POC look in Fenty merchandise, the corporate units itself other than different beauty firms and presents itself as an answer.
2. Oh Pleasure
Life-style model and design firm Oh Pleasure is probably the most adopted account on Pinterest with 15.2 million followers. Its founder, Pleasure Cho, makes use of Thought Pins as a approach to converse on to the corporate’s viewers and provides recommendation on trend and residential decor. For instance, in a single pin Cho promotes jewellery from Jared. She speaks immediately into the digicam and tells her viewers how she was capable of coordinate the jewellery together with her outfit.
Cho then encourages the viewers to click on via her pins to see extra of her favourite Jared items and the outfits she matched them with. In different Thought Pins, Cho offers her viewers a tour of her dwelling and explains the thought course of behind her decor. This can be a nice approach to construct viewers engagement and to kind a bond with viewers.
3. Meals My Muse
Meals My Muse is a foodie account that posts recipes and restaurant critiques. The account is run by former restaurant proprietor Nadia Aidi. Whereas Aidi posts a wide range of food-related content material, she makes use of Thought Pins particularly to publish movies with step-by-step directions for various recipes.
She additionally consists of the complete recipe within the description of every pin. This type of content material is nice for visible learners and it reveals off her experience as a chef — establishing her credibility as an knowledgeable foodie.
4. Mejuri Jewellery
Mejuri Jewellery makes use of Thought Pins to publish photographs of its jewellery items and categorize its content material by theme. In a method, Mejuri makes use of Thought Pins to create totally different lookbooks. In a single Thought Pin, for example, Mejuri creates a lookbook displaying Pinterest customers the other ways they’ll stack bracelets. One other lookbook consists of Fall 2021 tendencies, and one other Thought Pin makes use of photographs to point out how gold and silver jewellery could be styled collectively.
This technique of utilizing pins reveals the jewellery Mejuri presents and offers potential patrons sensible details about model them for any event.
5. Etsy
For its Thought Pins. Etsy leans closely into video content material that provides a behind-the-scenes look into small companies on Etsy’s web site. One Thought Pin features a sequence of clips displaying how one Etsy vendor named Tori Lynn paints and glazes a ceramic mug. One other pin is a time-lapse video of one other vendor named Veruschka changing components of their dwelling right into a workspace the place they handmake and ship out their merchandise.
This sort of content material does not simply promote the merchandise discovered on Etsy, it additionally highlights the numerous companies and artists promoting their wares on the positioning. In doing so, Etsy attracts each potential patrons and enterprise house owners searching for a platform.
6. Vogue Journal
Vogue Journal makes use of Thought Pins to advertise its journal cowl stars through candid movies from the photoshoots. The journal’s newest Thought Pin, for instance, options photographs and pictures of Serena Williams and her daughter, posing for the journal’s cowl and taking part in on a seashore. Different pins characteristic celebrities like Rihanna displaying her child bump in addition to photographs from the Met Gala.
Vogue’s Thought Pins attraction to its viewers’s love of celebrities and trend, and the pins set up Vogue as being on the middle of popular culture.
7. Bustle
Most of Bustle’s Thought Pins encompass repurposed content material from different platforms like YouTube, Instagram, and TikTok. This technique is useful as a result of it offers older content material a second life on Pinterest. TikToks of celeb interviews and quick anecdotes from YouTube are continuously uploaded as Thought Pins, displaying off Bustle’s number of pop-culture content material.
8. Free Individuals
Most of Free Individuals’s pins begin with a video of a mannequin sporting the style retailer’s garments and demonstrating the other ways the clothes objects could be styled. The video is then adopted by photographs of the merchandise in several colours and in several outfits. This technique makes all of the Thought Pins comparable and uniform, so followers know what to anticipate.
Much like Mejuri Jewellery, Free Individuals additionally organizes its pins by model and creates a digital lookbook that showcases its clothes and accessories.
9. The Little Bazaar
The Little Bazaar is an internet retailer promoting boho-style clothes. Like most trend accounts on Pinterest, all of The Little Bazaar’s Thought Pins encompass photographs of fashions sporting their garments. Nevertheless, some fashions are additionally prospects who submitted photographs and movies of them sporting the merchandise.
This type of user-generated content material is nice as a result of it reveals Pinterest customers how the garments look on actual folks and it might encourage folks to submit their very own content material as effectively.
10. Lulu’s
Virtually all of Lulu’s Thought Pins encompass trend and life-style how-to’s, corresponding to “Find out how to Type a Corset Prime” and “How To: Macha Gin Fizz.” Nevertheless, what I take pleasure in most about Lulu’s Thought Pins is the duvet photographs. Every cowl picture consists of Lulu’s brand in addition to giant texts giving a fast clarification of what the pin is about.
This use of Thought Pins is aesthetically pleasing, organized, and helps Pinterest customers navigate to the type of content material they’re searching for.
Thought Pins current extra alternatives for manufacturers to get their content material on Pinterest customers’ feeds, increasing model consciousness. Nevertheless, manufacturers must also see these pins as an opportunity to create participating content material that tells a narrative and supplies worth.
How-to’s, lookbooks, behind-the-scenes footage, and user-generated content material are only a few examples of the numerous methods you may incorporate Thought Pins into your advertising and marketing technique.
