By Kelsey Johnson September 14, 2022
Even a small Etsy retailer can develop right into a enterprise that replaces your day job. Actually! However if you wish to get there, you’ll must get good at turning first-time clients into repeat consumers.
So, with a view to develop your Etsy retailer right into a full-time enterprise, you must put new merchandise in entrance of previous consumers. Repeat clients are 5 instances extra probably to purchase than new clients. Plus, they spend ~67% extra.
E-mail advertising and marketing is likely one of the greatest methods to focus on present clients. However, understandably, many Etsy sellers discover electronic mail on the underside of their to-do lists. We get it — after creating your product to promote, taking footage, writing an web optimization description, and selling on social, you’re out of time and vitality.
However electronic mail doesn’t must take any extra time. These eight Etsy retailer house owners discovered a solution to attain their present clients and make extra gross sales — with out additional work. Need to know the way they did it? They automated their emails.
In AWeber, you’ll be able to set emails to ship instantly after you add a brand new merchandise to your Etsy retailer. It takes a couple of minutes to arrange, and as soon as it’s working, you don’t must elevate a finger. And you can begin making gross sales immediately.
How 8 Etsy sellers use AWeber for computerized gross sales
Try the emails these savvy Etsy sellers are already sending.
1. Crochet by Kay sends computerized emails with the latest presents and crafts she sells. Though her design and introduction are easy (emblem, three nice introduction sentences, and her latest craft) the Etsy picture itself grabs the eye of the reader. In a time when detailed footage are essential to make gross sales, Crochet by Kay leans into what works and doesn’t distract with additional textual content.
Right here’s what her newest message appears to be like like:
2. Sticky Okay’s sends weekly updates on Mondays along with her latest stickers and cute workplace provides. Her computerized electronic mail notifications ship all merchandise she added to Etsy the prior week.
See how this design mimics a standard gross sales electronic mail. The brand on the prime reinforces her model, she says hello to her subscribers, and the e-mail lists merchandise with the picture on the left and the title, description together with value, and date on the appropriate. Any purchaser can rapidly scan a number of new choices within the retailer. This design can be nice for Etsy sellers who typically add new merchandise to their retailer. (Don’t neglect your social media handles on the backside.)
3. Artistic Crafthouse sends their Auto Newsletters each time they add new wood puzzles, video games, and mind teasers. They’ve additionally arrange a pleasant, easy intro for every of their emails and lean in to the picture to promote the brand new product. And that emblem of the puzzle? It hyperlinks on to their Etsy retailer.
4. Solely Doll Issues promotes new outfits for dolls they create with an computerized electronic mail every time they add a brand new product. Discover that the outline begins with the worth. In case you checklist costs, you’ll be able to embrace the outline in your notifications. However when you don’t, you’ll be able to simply omit the product description, and add a “purchase now” button that directs to your retailer as a substitute.
5. Tattge has their Auto Publication despatched every day at 1pm each time they’ve new non permanent tattoos obtainable, together with hyperlinks to the 5 most up-to-date tattoos that can be purchased.
Shops like Tattge usually tend to promote multiple product at a time. That’s why they’ve showcased 5 new merchandise of their every day emails, and even included a hyperlink within the intro textual content on to their retailer. Think about a purchaser rapidly scanning new merchandise, and feeling impressed to return to the shop and purchase different tattoos, too.
6. Artwork Tribute promotes their latest baggage, straps, and canine collars to present clients with an computerized electronic mail.
They included a horizontal line of their electronic mail, which attracts the attention down from the header on to their product. You can also make changes to the types and textual content surrounding the brand new merchandise.
7. Assured Indicators emails are robotically despatched instantly once they add new indicators to their store — and embrace the three most up-to-date merchandise.
Take a look at the skilled header added on this electronic mail. Even enterprise companies with large advertising and marketing groups ship emails similar to this one — however they must construct them every time. Skip the money and time and nonetheless make extra gross sales in your retailer.
8. DWELL has their electronic mail despatched out each Thursday, however provided that they’ve added house merchandise to their store previously week.
Discover the button CTA on the backside that claims “Click on Right here to Store!” Check out a number of components in your electronic mail to encourage your consumers to navigate again to your Etsy retailer. This button actually catches the attention in a largely light-colored electronic mail.
So what do all these Etsy retailer house owners have in widespread? They let automation do all of the work for them.
You may also have the identical success as these eight Etsy house owners by establishing your individual automated product notifications in AWeber. Try how simple it’s:
The right way to arrange your individual automated Etsy notification emails
Do you may have an Etsy retailer? You’ll be able to ship automated emails to your clients, too! Arrange an account at no cost immediately and make extra gross sales the subsequent time you publish a brand new product.
Right here’s how you can get arrange, or watch our how-to video.
Step 1: Join your Etsy account to AWeber
Step one in sending emails to your consumers is so as to add them to your electronic mail device. Utilizing the AWeber Etsy integration, you are able to do this robotically. And don’t fear — so long as you ask your clients to opt-in to your checklist, it’s absolutely inside Etsy’s guidelines to do that.
1. Signal into your AWeber account and click on on “integrations.”
2. Seek for Etsy and click on on the combination card.
3. Click on “join integration.”
4. Signal into your Etsy account.
5. Click on “Grant entry”
6. Select the checklist you need to add Etsy consumers to. We additionally suggest giving them a tag like “Etsy” or “Buyer.”
That’s it! All of your new Etsy consumers can be added to your electronic mail checklist. Need to add your earlier Etsy consumers to your checklist? Contact our help crew and we’ll assist you to add them in response to Etsy’s pointers.
Step 2: Customise your affirmation electronic mail
When new clients enroll from Etsy, you could ship them an electronic mail asking them to choose in to your checklist. In that electronic mail, actually promote the customer on why they need to be excited to obtain your emails.
Replace the message by going to “Record Choices,” “Record Settings,” then “Affirmation Message.”
Want some concepts of what to say? Right here’s what Crochet By Kay’s electronic mail appears to be like like:
You may also request a brand new topic line. Crochet by Kay’s customized topic line is “Verify to be notified by Crochet by Kay.”
Most individuals are used to those emails and can probably choose in when you provide one thing thrilling. However you may as well provide a lead magnet to entice them to verify and buy extra. Your lead magnet could possibly be one thing so simple as a ten% off coupon for his or her subsequent buy.
Want some inspiration? Listed below are 22 lead magnet concepts you should use.
Step 3: Arrange computerized Etsy product notification emails
Now it’s time to arrange the automated emails that can be despatched each time you publish a brand new product to your Etsy retailer. This can be a full set-it-and-forget-it automation. Put it collectively now, and also you don’t must do something sooner or later (besides perhaps verify on the emails each few months).
1. Click on “Automations,” “Campaigns,” then “Create Marketing campaign.”
2. From the choices, select “Weblog Publication.”
3. Click on “Change Set off” and set it to set off on “Tag Utilized.” Then, add the tag “Etsy,” or whichever tag you arrange in your Etsy integration.
4. Click on the place it says “Test Feed,” and add your Etsy retailer URL into the Feed URL field. For instance, “etsy.com/store/your_shop_here”.
Observe: Set the frequency to “Hourly” if you’d like an electronic mail to exit proper after you add the product to your retailer. However, you may as well ship a every day, weekly, or month-to-month digest with new merchandise, too.
5. Click on on the message after which click on it once more on the appropriate to edit the e-mail itself.
6. Replace the topic line to one thing like “Model new in Etsy – {!date lengthy+0}.” Then, add your emblem and replace the textual content to no matter you’d like. Subsequent, click on the place there’s a placeholder picture and add your Etsy URL within the Feed URL part once more.
Right here’s how Sticky Okay’s has their electronic mail arrange:
7. Preview and check to see what it appears to be like like, then save and exit the e-mail draft and the marketing campaign, utilizing the button within the backside proper nook.
8. The final — and most essential — factor you must do is activate your marketing campaign so it is going to truly ship. Merely click on “Draft” then “Activate Marketing campaign.”
That’s it! AWeber will now ship notifications to each buyer who signed up to your checklist or who has made a purchase order at your Etsy retailer.
Need to ship these emails to individuals at the moment in your checklist? Merely add the “Etsy” tag to all of them.
Join AWeber to develop your Etsy gross sales
Get Etsy notifications, touchdown pages, a whole lot of templates, built-in Canva utilization, and extra with your individual AWeber account.
Go forward, join free immediately.
