Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and rising model consciousness.
In reality, there are at present over 140 million podcast listeners within the U.S. alone, and greater than 40% of U.S. customers report watching on-line movies every day.
However creating robust video or audio content material takes time, effort, and assets. Happily, AI is about to shift how each enterprise creates audio and video content material — leaving your workforce with extra time to deal with big-picture technique, and fewer time on pre-production, enhancing, and extra.
Right here, be taught why Riverside’s Head of Advertising and marketing, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in relation to AI.
How AI Will Change Podcast and Video, In accordance with Riverside’s Head of Advertising and marketing
1. AI will allow podcast and video hosts to facilitate deeper conversations.
As somebody who usually interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of pondering of excellent inquiries to ask your friends.
And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous instances earlier than. It might come throughout such as you haven’t accomplished your analysis, and your viewers may really feel that the interview is redundant and does not provide something new.
Happily, AI is a strong device for researching your visitor and formulating questions forward of the interview.
As Grunfeld instructed me, “When coping with guest-style interviews, AI helps tremendously with analysis. As an illustration, it might provide help to perceive somebody’s standpoint on a given matter and you’ll then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”
Contemplate prompting an AI chat device to supply distinctive questions for a given interviewee, or just to conduct analysis concerning their firm to assist fill within the background context it is advisable facilitate a fascinating interview.
2. AI will can help you check your idea throughout pre-production.
Pre-production duties — together with on-location shootings, set design, and discovering the correct expertise — might be time-consuming and costly.
And, as Grunfeld factors out, you may need a imaginative and prescient in your head that’s troublesome to convey to your workforce. So regardless of your finest efforts, your workforce may be mis-aligned in relation to the place you are all headed.
Grunfeld instructed me, “Inside the entire pre-production course of proper now, while you work with a crew, every part is predicated on what you say. However perhaps the visualization for you is totally different than for me.”
He continues, “I believe what AI permits you to do with instruments like Midjourney is take the guesswork out of it and visually present and check your idea so you possibly can decide whether or not it is as compelling as what you take into account.”
Finally, AI permits you to save time and assets by guaranteeing you get it proper the primary time. As Grunfeld places it, “AI permits you to create alignment and to be way more efficient by way of determining what you want by way of set, expertise, digicam angles, and so on. It permits you to de-risk whereas being extra ready and productive.”
3. AI will remodel the post-production course of by drastically decreasing the time it takes to edit.
One of the vital difficult facets of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI can have the largest influence.
As he factors out, “In comparison with a 30 or 60-minute dialog you may need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to maintain the post-production.”
Publish-production requires you to outline success and set clear standards; and, as Grunfeld instructed me, AI works finest underneath these parameters.
As an illustration, AI can rapidly transcribe your calls with accuracy. Riverside presents its personal extremely correct AI transcription device at no cost. Better of all, it is out there in 100+ languages.
You possibly can then use AI to automate the content material creation course of. As Grunfeld instructed me, “You do not want to enter the content material anymore and manually make sequences or decide while you wish to present which particular person, and with which structure. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make partaking, talking-style movies with the clicking of a button.”
4. AI will provide help to promote your podcast or video episodes extra successfully.
Oftentimes, I determine which podcast episode I will take heed to subsequent primarily based off of what I see on Instagram.
After I see a fascinating clip of a podcast dialog, it usually hooks me into wanting to listen to the whole episode.
And I‘m not alone. As Grunfeld factors out, “We will’t anticipate anybody to take a position an hour or extra watching a video or listening to a podcast with out figuring out if it‘s price their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re a number of work and so they’re tedious.”
He continues, “That is one other space the place AI will step in. Quite than manually combing by an hour video dialog, you possibly can let AI choose the magic moments routinely and create a clip that is able to be printed.”
As an illustration, Riverside simply launched its personal device, Magic Clips, which leverages AI to determine key moments in your recording and edit them as standalone clips. This allows you to optimize your movies or podcast episodes for numerous social media platforms.
You can even leverage AI to create extra compelling social promotion round your video or podcast episode. As an illustration, you may ask it to create you title, video or podcast summaries, present notes, and extra.
Better of all, you need to use AI to repurpose your video or audio for social posts or your weblog, which allows you to get extra worth from each bit of content material you produce.
5. AI allows your workforce to deal with crucial facet of podcast or video: Storytelling.
Grunfeld instructed me, “Proper now, individuals are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, and so they’re under-evaluating the significance of the premise of a person episode or dialog.”
He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and in the end, the way it all connects again to your online business.
Happily, AI will assist producers’ earn time again to deal with these higher-picture parts.
Grunfeld says, “AI instruments provide help to allocate the time you save to actually deal with the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. If you’re a enterprise, the content material you place out into the world shapes notion, so that is essential.”
6. AI can remedy the data hole and permit for extra various views.
One of the vital thrilling facets of AI is the way it can take away limitations by way of inventive expression, know-how, assets, and data. In different phrases, it might make podcast or video creation extra accessible.
Traditionally, podcasting or video manufacturing requires audio or video engineering abilities, enhancing abilities, and storytelling abilities. But when AI is ready to offload many of the engineering and enhancing abilities required, that simply leaves one factor: Storytelling.
And Grunfeld instructed me this final shift is the one he’s most enthusiastic about.
He says, “Movies and podcasts are about telling tales. And lots of people may not notice they’ve a particular story to inform. It may be troublesome to inform your story in a means that makes you proud.”
He continues, “AI turns you from an engineer editor or heavy-duty creator in the direction of extra of a curator. You’re the storyteller, and also you’re simply curating the enhancing and construction you need to use to carry your story to life. Which implies extra individuals will have the ability to specific themselves.”
He provides, “I believe the way forward for video and audio will likely be extra various by way of thought and perspective – which in the end creates extra conversations and extra progress.”
Lastly … Will avatars substitute actual hosts?
One of many considerations I’ve in relation to AI and podcast or video manufacturing is the notion that AI may take the place of human podcast or video hosts.
Happily, Grunfeld doesn‘t imagine this can turn out to be the norm. He instructed me whereas he might see room for AI avatars in relation to easy tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.
As he places it, “I believe it is the human-to-human component that provides power and that permits you to construct on prime of one another, and I’m unsure if an avatar can create that very same emotional response.”
“And so, whereas I think about there will likely be use circumstances for avatar-led creations, I can’t think about having a dialog between two individuals — besides one is a thought chief with an amazing story, and the opposite is an avatar. As a result of if there isn’t any power, there isn’t any must have a dialog within the first place.”
