AI, the metaverse… it appears like entrepreneurs have an ever rising (and complicated) suite of toys at their disposal to create superb advertising and marketing campaigns in 2023.
Nonetheless, advertising and marketing company Bader Rutter have confirmed to the world that the important thing components for a profitable marketing campaign are the identical as they at all times have been: authenticity and creativity.
Their marketing campaign ‘Direct Constructive’ just lately received Gold for ‘Greatest purpose-led initiative’ on the B2B Advertising Elevation Awards 2023 in Chicago. So, how did they do it? By making a 20-minute movie utilizing tintype expertise for his or her shopper, TEMPO. The end result? A heartfelt movie heralded by plenty of movie festivals, and which led to tangible enterprise outcomes for the shopper. On this episode, Sarah Kmet-Hunt, Government Inventive Director, Bader Rutter, tells all.
