Cryptocurrency has the potential to revolutionize how the world transacts. One of many main corporations to emerge amid the sector’s progress has been OKX. Haider Rafique, the crypto buying and selling platform’s international chief advertising officer, took the stage Wednesday at Adweek’s Social Media Week Europe to debate how the platform is utilizing social media and the proper companions to construct consciousness for the potential of crypto alongside Adweek’s Europe model editor Rebecca Stewart.
The market that by no means sleeps
In keeping with Rafique, essentially the most thrilling factor concerning the crypto panorama for entrepreneurs is that it’s all the time “on.”
“The truth that these markets are 24/7, folks broadly on the earth are used to markets that open up on Mondays and shut down on Fridays, there are weekends, holidays, and in crypto, the fascinating factor is these markets don’t cease. They’re operating always.”
Rafique mentioned OKX makes it a degree to take a enjoyable and out-of-the-box strategy to promoting, permitting the platform to face out from its competitors. The platform leaned into this throughout its rebrand earlier this yr.
“One of many issues we needed to do was create a model that had numerous attraction and would appeal to folks. However extra importantly, we needed to create a model that might communicate to the way forward for the corporate and the trade,” he mentioned.
To assist amplify its message and mission, Rafique mentioned OKX wanted to seek out the proper companions. Though the model’s partnerships with the likes of Manchester Metropolis and the Tribeca Movie Pageant could have shocked some, Rafique mentioned his firm dug deep to make sure they have been the proper match.
“After we rebranded ourselves, we knew one of many issues that was important to our playbook was associating ourselves with the world-class manufacturers that might assist amplify our model and produce us to the worldwide stage,” he defined.
Utilizing social media to construct belief
Rafique calls social media essentially the most basic material for participating with clients within the crypto house, alluding to how a lot of the information within the crypto house is damaged on Twitter.
“Twitter can be an excellent channel for us to have interaction with clients,” he mentioned. “The very best platform to nurture clients, work together with clients, have a voice of buyer sign, is in the end social media. It’s not nearly pushing your merchandise out on social. For us, it’s extra vital that we take heed to clients.”
