E mail on Acid turned 10 years previous this yr—a full decade of serving to e mail entrepreneurs QA and ship higher e mail.
Suffice it to say, a lot has occurred throughout that point:
- Our platform now contains Spam Testing, Superior E mail Analytics, E mail Editor, and Marketing campaign Precheck instruments
- Our servers run hundreds of thousands of e mail assessments
- The platform as an entire helps numerous manufacturers, from startups to enterprise, improve their e mail advertising and improve their backside line
E mail on Acid was additionally the very first e mail QA platform to permit customers to run accessibility checks and make ADA-compliant code changes with easy click-to-fix expertise (patent pending). That is one thing we’re particularly pleased with, given how vital accessibility is to each customers who want accessible emails and types who can now join with them in a significant manner.
All the pieces we’ve performed within the final ten years (and can proceed for years to come back) has been within the spirit of saving manufacturers time and finances to allow them to spend these on higher-level advertising actions.
In celebration of our tenth yr, we’re highlighting the highest 10 issues we’re most excited that we’ve gotten to do for our customers.
1. Providing limitless e mail testing since day 1
E mail on Acid began out as an e mail testing platform. Since our launch, each subscription plan has included limitless e mail assessments and previews. Over time, our providing of e mail shoppers and gadgets for e mail previews has climbed to greater than 90, and we’re not stopping.
2. Launching the primary accessibility testing software available on the market
This achievement notably excites us. In accordance with the World Well being Group (WHO), 1.3 billion folks worldwide stay with some type of visible impairment. Earlier than Marketing campaign Precheck’s Accessibility characteristic was launched, there was no e mail QA testing platform that might test a model’s e mail for accessibility. This was stopping e mail entrepreneurs from connecting with visually impaired subscribers.
We’ve seen this characteristic adopted into increasingly more workflows, which implies that manufacturers are bettering their colour distinction ratios, enhancing CTAs in order that they’re simpler to behave on, eradicating title attributes, and setting alt textual content and desk presentation roles.
We credit score the software’s person friendliness for its fast adoption into folks’s workflows. Being able to click on a button that robotically adjusts the code to take away title attributes, set presentation roles, and even make colour corrections has been paramount to shoppers’ success in utilizing it seamlessly.
3. Operating over 16 million e mail assessments and counting
We counted them by hand. Simply kidding, our information analyst used their fancy toolset.
E mail entrepreneurs have run their HTML by our servers over 16 million occasions. That doesn’t even account for the variety of previews every take a look at returns.
4. Decreasing hours and bills previously spent on guide QA
On common, manufacturers who use our platform save 45 minutes per e mail, which roughly interprets to $100k in lowered annual bills on e mail content material checking. These are substantial financial savings that may be put to extra impactful use, merely gained from streamlining a workflow.
5. Eliminating the necessity for a number of platforms to provide one e mail
Any e mail marketer or developer is ready to come into the E mail on Acid platform with no e mail content material, copy or code and create a sophisticated gem they are often proud to ship to subscribers.
E mail Editor permits e mail entrepreneurs to construct emails from scratch, or high quality tune any coding points that come up after working an e mail take a look at. Code adjustments render immediately on the correct hand preview so you’ll be able to see changes.
By streamlining the e-mail creation and QA course of, e mail entrepreneurs have the reassurance that their code will render as supposed.
6. Bettering e mail collaboration for all stakeholders
Necessity is the mom of invention. Being a SaaS firm, we love rendering previous processes out of date in trade for quicker, extra dependable strategies. This is the reason we’ve put such a heavy emphasis on the collaboration components of our platform.
Prolonged e mail threads and reply-alls to managers and shoppers in the course of the overview, suggestions and approval course of are formally pointless. Because of the Mark-Up software, Share Hyperlink, and E mail Testing, each stakeholder can have eyes on and provides suggestions to e mail previews proper within the platform.
No piece of path goes unseen, and everybody stays on the identical web page all through the method.
7. Sharing HTML tricks to improve emails
E mail advertising is extra than simply fairly design and a ship button. It’s an ever-evolving, bar-raising world of latest techniques (like interactive functionalities) to interact subscribers. HTML ideas and hacks lengthen past funky e mail tips—they’ll additionally enhance the general rendering of an e mail and the person expertise.
There may be an abundance of content material on our weblog that discusses why code behaves the way in which that it does and issues you are able to do to enhance the reader’s expertise on sure shoppers. These embody the best way to use media queries, creating responsive emails, and even easy code fixes you should use in your very personal workflow.
8. Personally serving to hundreds of shoppers
With out our prospects, we wouldn’t be right here. Easy as that. Our shoppers’ suggestions permits us to proceed bettering and increasing our platform. If customers have a problem or query about their workflow, we’re right here to assist.
We’re within the enterprise of saving manufacturers time with a streamlined workflow, and that features quick entry to assist and help. Whereas we do have ample assets and how-tos obtainable for solo downside solvers, our crew is simply an e mail/telephone name/in-app Intercom chat away. Actual people reply each message as they arrive in actual time. And that’s how we obtain five-star customer support.
Not solely that, however selfishly, good customer support is in our greatest curiosity as nicely. Every buyer contact is a studying that we take again to our Product crew for the subsequent spherical of updates and enhancements. The workflow you employ is what it’s, due to customers reaching out.
9. Attaining e mail testing throughout 90+ shoppers and gadgets and counting
We might not have began out with e mail previews on greater than 90 shoppers and gadgets, however they’re obtainable now. We’re continually including extra shoppers and gadgets in order that manufacturers whose subscribers are on them can assure their e mail will render accurately and rapidly.
10. Saving manufacturers from rendering points in Outlook
Outlook could be a actual capsule to work with. Whereas it’s definitely seen enhancements, it’s nonetheless one of many extra finicky shoppers to please. Issues like code, photographs, GIFs and extra can all trigger hiccups.
(yet another for good luck…)
11. Serving to e mail entrepreneurs and builders spot deliverability points
E mail deliverability is a beast in itself. Spam Testing and blocklist checks enhance your deliverability by serving to you land in additional inboxes. Spam Testing will even test for “spammy” phrases and phrases in your e mail that would set off a spam filter.
Having the ability to proactively let customers know their deliverability and blocklist standing and content material points earlier than they press ship has been pivotal in their potential to succeed in extra subscribers.
Shifting up and to the correct
Progress is our M.O. and we solely obtain that if you see success.
It’s been a experience up to now, and we will’t wait to maintain enhancing and ever-expanding the E mail on Acid platform. Our objective is to constantly make it extra invaluable for e mail entrepreneurs with new merchandise and options you didn’t know you needed.
Thanks for being right here with us. We wouldn’t have seen our tenth birthday with out you.
Cheers to 10 years and plenty of, many extra!
Creator: Melissa Berdine
Serendipity steered Melissa into e mail advertising in 2017, and he or she’s been hooked ever since. Creating emails for luxurious motels, sustainable meals, Netflix sequence, CBD manufacturers, and extra, she might be discovered with at least 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
Creator: Melissa Berdine
Serendipity steered Melissa into e mail advertising in 2017, and he or she’s been hooked ever since. Creating emails for luxurious motels, sustainable meals, Netflix sequence, CBD manufacturers, and extra, she might be discovered with at least 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
