We noticed this evaluate on LinkedIn and had been enthusiastic about studying extra about utilizing the Stripo editor.
Examine this to our earlier struggles with Pardot’s built-in electronic mail builder, which just about required a full-on coder. We spent hours untangling buggy code and limitless rounds of testing, making “good” emails virtually inconceivable to realize with our assets.
However because of Stripo, we now create gorgeous emails in minutes, all with an insanely cheap price ticket. Utilizing Stripo, mixed with Exclaimer’s latest (and really lovely!) rebrand, has proven unimaginable outcomes, with improved click on charges throughout all audiences. And we’re simply getting began!
Stefanie Mainstone,
Head of CRM at Exclaimer.
We had been enthusiastic about how precisely Stripo helps velocity up the creation of emails whereas making them lovely and simple to export, why SaaS initiatives select us, and the way they work with us. In spite of everything, electronic mail entrepreneurs typically have an issue with built-in editors in ESPs — they don’t help you make a very good design with out information of the code, and what you probably did within the editor just isn’t all the time despatched accurately.
About Exclaimer and its electronic mail advertising and marketing technique
Exclaimer is the market chief in electronic mail signature administration options, empowering companies to unlock the potential of electronic mail as a key digital promoting channel whereas growing effectivity via automated administration. With its award-winning instruments, organizations can seamlessly ship constant branding, promote advertising and marketing campaigns and firm information, collect buyer suggestions, and extra.
Because it was based in 2001, Exclaimer has grown from three entrepreneurs to a world SaaS enterprise with 200+ workers. Over 60,000 organizations use Exclaimer for his or her electronic mail signature options. Its various buyer base contains Sony, Mattel, Financial institution of America, NBC, the Authorities of Canada, and the BBC.
We’re within the enterprise of electronic mail, so once we do electronic mail advertising and marketing, we’ve to observe what we preach. Delivering world-class electronic mail advertising and marketing journeys helps our place as a class chief.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Exclaimer’s electronic mail advertising and marketing technique
Exclaimer sends tailor-made newsletters to prospects, clients, companions, and inside workers — so the content material ranges between audiences. The primary function of all of the newsletters is to maintain the Exclaimer group engaged and up-to-date with new assets, information, and occasions.
It sends the next kinds of electronic mail campaigns:
- a mix of automated electronic mail packages for issues like “Free Trial”;
- usually scheduled newsletters for prospects, shoppers, and companions;
- emails for advert hoc campaigns and occasions which might be developed by a number of groups all year long.
They phase emails by location, pursuits, and behaviors and, on common, ship round one electronic mail a fortnight to every of the subscribers.
Drawback: Spending hours getting ready an electronic mail from a template and an unpredictable outcome
Over the previous 12 months, Exclaimer’s advertising and marketing group has grown to incorporate over 30 folks. E mail advertising and marketing is dealt with by two CRM managers who work carefully with designers and copywriters. Nonetheless, it’s the CRM managers who’ve full management over this advertising and marketing channel and are finally chargeable for electronic mail high quality and channel success.
The CRM group was utilizing Advertising Cloud Account Engagement (Pardot) for electronic mail advertising and marketing however confronted two critical limitations:
1. Modifying pre-made templates in Pardot required hours of coding and testing the outcomes
In January 2023, earlier than implementing Stripo, they used the built-in Pardot editor to create emails. That they had a number of coded templates that they may use to make the required adjustments when getting ready new emails.
Cloning and enhancing HTML templates over time means:
- low flexibility and bugs that pop up and turn into an increasing number of tough to repair;
- generally simply making primary adjustments to the HTML isn’t sufficient, however a CRM supervisor can’t write and code an entire electronic mail from scratch.
Due to this, it took hours of labor to arrange every electronic mail, make edits, and render testing emails earlier than they had been happy sufficient to ship them — and even then, they weren’t good throughout all recipient platforms.
2. The necessity to redesign emails and add new fonts after rebranding
In June 2023, Exclaimer underwent rebranding, one of many elements of which was new fonts. The difficulty that they had in getting fonts and fallback fonts to work within the electronic mail code was the straw that broke the camel’s again. So, they began wanting into drag-n-drop electronic mail editors that they may combine into the workflow.
They’ve two very particular model fonts, they usually work effectively on Apple gadgets however not on Outlook, except the recipient occurs to have these uncommon fonts on their machine already. The model fallback fonts are Google fonts, which, once more, don’t all the time work on everybody’s machines. Then, they’ve fallback web-safe fonts, which aren’t within the electronic mail secure checklist, so in complete, they’ve 4 fonts within the course of, which they wish to render as greatest as attainable.
With out good information of HTML, it’s exhausting to get this to work — and the fonts often find yourself in Occasions New Roman for serif and Arial for sans serif, however even that is inconsistent. This utilized notably once they had been required to fashion textual content, reminiscent of bolding. Emails appeared messy, with a mix of fonts and strengths.
We checked out about 10 instruments general, met with three, and eventually settled on Stripo because it has the best flexibility and got here extremely really useful, to not point out the very cheap price ticket.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Answer: Why select Stripo
The Exclaimer group picked up Stripo in a short time, because it’s such an intuitive device to make use of. Since implementing Stripo, the group has solely wanted assist a few occasions, because the platform works seamlessly. Once they’ve requested for assist utilizing the stay chat perform, the problems have all the time been resolved shortly and successfully.
How the group works on every electronic mail
The CRM group works on emails with the content material and design groups, in addition to exercise homeowners from throughout the advertising and marketing group and group.
Normally, such individuals participate in electronic mail creation:
- marketing campaign supervisor or inside stakeholder (e.g., head of communications);
- CRM supervisor who’s chargeable for this advertising and marketing channel and proofing and catching any errors, all of which have been made a lot simpler with the Stripo preview hyperlinks;
- content material supervisor;
- copywriter;
- designer.
All of the initiatives are a collaborative effort, and they’re at the moment utilizing Asana to handle initiatives and timelines. As soon as an exercise seems, there’s a kickoff assembly to transient the related stakeholders, after which they’ll get to work.
Usually, the method of electronic mail constructing appears to be like like this:
- There’s a briefing with the design and content material groups on a project-by-project foundation and making suggestions on content material and timing.
- The copy and belongings are then supplied to CRM managers, who flip them into an attractive electronic mail. They mentioned that it had turn into a lot simpler since they’d had Stripo on board.
- As soon as they’ve constructed the e-mail, they share this with the exercise proprietor and the copywriter to proofread and evaluate. This has additionally turn into a lot simpler with Stripo, as they’ll simply share preview hyperlinks to the emails from inside Stripo, in addition to give entry to the proofreaders so as to add feedback and mark up adjustments.
Outcomes: Saving 90% of the time and 50% enhance in general engagement
The Exclaimer group famous two key outcomes of labor within the Stripo, some favourite options, and shared with us examples of their emails.
Saving 90% of the time on electronic mail constructing
The group spends about 10% of the time constructing emails in comparison with what they used to. And the emails render completely each time — to a degree the place they don’t actually need to render-test anymore, however they nonetheless do, simply in case!
It may take an entire day to get an electronic mail to a degree the place it was “adequate,” so ship it out. They nonetheless weren’t blissful, however we needed to weigh the time price towards the impression. Sooner or later was often the restrict.
We’d work as a lot as we may on a grasp template after which duplicate this as required. I feel now getting the grasp template proper, even from scratch in Stripo takes as much as 1 hour. So I’d say 8 hours right down to lower than 1 hour for a base template for a marketing campaign.
Stefanie Mainstone,
Head of CRM at Exclaimer.
Improve in general engagement
Exclaimer carried out Stripo on the similar time they went via a rebranding, so the 2 issues went hand in hand to spice up general engagement. They’re getting a better open fee over time as they construct belief with subscribers, and that, mixed with the brand new visible attraction of content material, has led to a 50% enhance in general engagement — and they’re simply getting began!
Stripo’s options that assist Exclaimer get these outcomes
When sending advertising and marketing emails at quantity, they have to be environment friendly, efficient, and delightful, and Stripo has confirmed to be a useful ally. Listed here are a number of the key causes to make use of Stripo to hurry up electronic mail constructing:
- Drag-n-drop builder: Stripo’s intuitive drag-n-drop builder simplifies the e-mail creation course of. It’s person pleasant, even for these with primary HTML information.
- Edit HTML code: What actually units Stripo aside is the power to edit HTML code for particular person components inside your electronic mail. It is a lifesaver for these moments if you simply want somewhat tweak to their pre-built constructions.
- Fosters collaboration: One other nice function is straightforward entry for colleagues to view and supply suggestions on emails. There is no such thing as a want for logins — simply easy collaboration. Plus, sharing preview hyperlinks with anybody is a breeze.
- Seamless integration: The icing on the cake is the power to export emails straight into the CRM system. The outcome? Emails that render completely each time.
Exclaimer’s electronic mail examples
When Exclaimer redesigned emails alongside the corporate rebranding, a Stripo design function they liked was the “Highlighted textual content colour” choices inside a button. This function adjustments the colour of the button’s background and textual content when the button is rolled over or clicked.
The CRM group has used this function so as to add some character to emails and to align the buttons with the model colour getting used throughout the electronic mail. See examples under.
(Supply: E mail by Exclaimer)
Another instance:
(Supply: E mail by Exclaimer)
The brightest second in working with Stripo
My favourite function in Stripo is the power to save modules to reuse in different emails. After you have a module saved, you merely drag and drop it into one other electronic mail template if you wish to use it. It means the emails look constant, and there are not any errors with spacing or sizing — all issues that contribute to constructing belief with the recipient. It additionally saves lots of time, as you solely must do the exhausting work of constructing a module as soon as!
Stefanie Mainstone,
Head of CRM at Exclaimer.
Plans and new challenges
Exclaimer positively desires to begin making use of some interactive options in Stripo, however up to now, the main target has been on re-creating the whole suite of emails whereas delivering all the brand new ones, all in Stripo. There have been a whole lot, but it surely didn’t take too lengthy, because the editor is so easy to make use of. Now, it’s time to construct on that basis and maintain driving up engagement.
Velocity up your electronic mail design course of with Stripo
