The quickest solution to inform somebody your model is atypical is by telling them you’re distinctive. ‘Distinctive’ is an typically overused, generalized concept – and the humorous factor is, most of us suppose we’re distinctive, however we’re removed from it. We’re iterations from a earlier model. We’ve taken one thing and hopefully made it higher, extra helpful, and extra accessible. That’s good enterprise. That’s good branding.
I believe a extra essential query than “what?” is “how”? How are you distinctive? Is it how your product meets a particular want? Is it a service that could be supplied by one million different choices, however you convey your secret sauce and are outlined by the method? What do you convey to the desk that nobody else does? In case you can faucet into that secret sauce, it’s strong gold. It’s what makes your corporation – your model – distinctly yours.
Distinctive is nothing with out the “how”. Except you’ve found plutonium, and there really is not any different possibility (spoiler alert: there at all times is another choice), the “how” is the place the magic’s at. It’s the place you’ll discover what does, actually, make you distinctive, or completely different, or higher. It’s that distinctive worth proposition that solely you possibly can provide in your individual manner – that’s what must be championed, bottled, and shared with the world.
Don’t give lip service to a cliché when you might have a complete slew of precise initiatives and tangible outcomes that exhibit to your unmatched brilliance, your intentional method, and/or your product’s innovation. Don’t simply inform me what you do, and even why you do it, present me how.
If you’re, actually, “distinctive,” don’t inform me. Present me. That’s after I’ll imagine you. Extra importantly, that’s when your supporters, followers, followers, and prospects will purchase into what you’re promoting.
– Matt
