Since hitting the scene in 1906, New Stability has at all times had a want to innovate, problem the established order and continually reinvent itself. Addressing and embracing that problem is now a core ingredient of the 116-year-old firm’s success. This consists of including famous person rapper Jack Harlow to the model’s roster of ambassadors, in addition to experiments with cryptocurrency, blockchain, and the metaverse. Chris Davis, chief advertising officer and senior vp of merchandising at New Stability, stopped by Adweek’s Commerce Week to share his insights on calculated risk-taking and the way it retains the legacy standing in opposition to the take a look at of time.
