Keep within the know
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Launching a brand new product in a unique sector than your core enterprise is one of many prime challenges for companies.
On the finish of 2014, Orange, a French international participant within the telecommunications trade, launched Homelive, an answer that permits its prospects to handle related objects of their properties by utilizing their smartphones. With this new resolution, Orange entered a very new marketplace for the model, the related house.
For this new product launch, Orange aimed to generate model consciousness and recognition inside focused communities, create demand on this planet of the related house, and set up the brand new resolution’s credibility inside this new sector.
With the intention to obtain its enterprise aims for the Homelive launch, Orange partnered with Traackr to develop a communication technique pushed by influencer advertising. To be taught extra concerning the outcomes of this buyer success story, take a look at the characteristic in Laptop Weekly and watch the video beneath, that includes Philippe Duhot, Model Content material & Digital Supervisor at Orange France.
In case you are realizing how Orange France measures and executes its influencer technique internally, you too can learn our latest interview.
See English Transcript beneath:
Traackr helps us enormously as a result of it saves us an enormous period of time. Firstly, the software is a quite simple and easy-to-use platform, which is an enormous benefit in comparison with different far more sophisticated instruments.
Moreover it allows us to search out and establish influencers– however extra importantly the best influencers. Based mostly on the key phrases entered into the search perform, we will supply the best profiles we’re in search of and even discover URLs to their content material.
Then, there may be after all some work to be completed to dig deeper into the profiles so we will higher perceive who that particular person is and their very own audiences.
The opposite Traackr characteristic that’s important to us is the analytics part, which allows us to handle and monitor the outcomes of our activation by group and by exercise. It provides us speedy aggregated outcomes that present real-time visibility on the efficiency of an operation, and likewise permits us to enter the small print of every publish, every publication generated, and many others.From figuring out and managing influencers to measuring influence and amassing knowledge, Traackr allows important evaluation and insights. This helps us at each stage of the method.
