On the 2023 B2B Advertising and marketing Awards, Sarah Sutton, CMO, Ship Applied sciences and Ryan Almond, International ABX Director, Henkel, have been each awarded ‘B2B marketer of the 12 months’ as joint winners. On this week’s podcast, David Rowlands, Head of Content material, B2B Advertising and marketing, sat down with Sarah to debate her huge win. She shared how she obtained began in B2B, her philosophy as a CMO, methods to construct a collaborative relationship with gross sales, and methods to strategy failures in your profession.
As well as, she additionally talked about her journey with Ship Know-how whereas delving into how she was in a position to scoop up the award for ‘B2B marketer of the 12 months’ with Ship Know-how’s ‘Love Underwriting’ marketing campaign which generated hundreds of thousands in income.
To listen to from our different ‘B2B marketer of the 12 months’, take a look at Ryan’s podcast to study his ideas on ABX: b2bmarketing.web/latest-podcast/t…kel-ryan-almond/
Need extra? You possibly can see Sarah and Ryan’s full case research on Propolis, our group hub of consultants and insights for all the most recent in B2B advertising right here: propolis.b2bmarketing.web/
