One of the simplest ways to herald extra leads is to supply your excellent clients an excellent invaluable lead magnet in alternate for his or her e mail addresses.
Right now we’re going to present you tips on how to construct a lead magnet funnel that converts extraordinarily nicely.
Able to take lead technology to the following stage?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We imagine that the simplest solution to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You provide the potential buyer your lead magnet in alternate for his or her e mail deal with.
- Frontend. You provide the potential buyer your least costly and least invaluable services or products.
- Center. You provide the shopper a costlier and extra invaluable services or products.
- Backend. You provide the shopper your most costly and most precious services or products.
Ideally, you additionally provide a continuity program of some kind, which means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords as a way to maximize your income.
The explanation why this gross sales funnel works so nicely is that it means that you can:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to offer free worth through e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Lead Magnet Funnel?
Okay, so now you recognize what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?
What Is a Lead?
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Given you their contact particulars.
Observe that an individual has to fulfill each of those standards as a way to be thought of a lead.
Somebody who has visited your web site however hasn’t offered their contact particulars just isn’t a lead.
And neither is somebody whose contact particulars you will have one way or the other obtained however who hasn’t indicated any curiosity in no matter it’s that you just promote.
That being mentioned, this definition of the time period “lead” solely applies to guide technology, not gross sales prospecting.
What Is a Lead Magnet?
A lead magnet is a freebie that you just provide to potential clients in alternate for his or her e mail addresses.
It may be something that they’ll both obtain to their gadget or entry on-line:
- A report.
- An e-book.
- A cheat sheet.
- An e mail course.
- A video course.
- A webinar.
…and many others.
There’s additionally a sort of lead magnet referred to as the “FREE + Delivery” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for transport.
Say, Russell has written three best-selling books, all of which you will get totally free if you happen to cowl the transport charges.
Nonetheless, that is a complicated lead technology approach, which is why we don’t advocate it to your first lead magnet funnel.
It’s finest to stay to digital lead magnets in case you are simply beginning out.
What Is a Lead Magnet Funnel?
A lead magnet funnel, also called a lead technology funnel, is a funnel designed to transform potential clients into leads by persuading them to provide you their contact particulars.
It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel referred to as the Bait stage.
As soon as the potential buyer provides you their e mail deal with, they enter your gross sales funnel and grow to be a lead.
After that, your objective is to transform them into paying clients by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.
And after that, you wish to convert them into repeat clients by getting them to progress to the Center and the Backend phases of your Worth Ladder gross sales funnel.
It’s extraordinarily necessary to grasp that the lead technology funnel doesn’t exist in isolation.
It’s simply the primary stage of the Worth Ladder gross sales funnel and will all the time be considered in that context.
The three Most Widespread Variations of the Lead Magnet Funnel
There are a number of variations of the lead magnet funnel.
Let’s take a better have a look at the three hottest ones…
Squeeze Web page Funnel
A squeeze web page funnel is essentially the most fundamental variation of the lead magnet funnel that may work nicely for just about any enterprise.
It has two pages:
- A squeeze web page that explains what your free provide is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
We advocate beginning with the squeeze web page funnel when you have by no means constructed a lead magnet funnel earlier than.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.
Identical to the squeeze web page funnel, it has these two pages:
- A squeeze web page that explains what your free provide is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all free worth behind an opt-in wall, in the meantime, the latter supplies some free worth upfront. What does that imply?
Let’s say that your enterprise is within the health business, particularly within the calisthenics area of interest, so that you resolve to supply a free video course that teaches individuals fundamental calisthenics expertise.
In the event you had been to make use of a squeeze web page funnel, you then would ask individuals to offer their e mail addresses as a way to get entry to your video course.
Nonetheless, if you happen to had been to make use of a reverse squeeze web page funnel, you’d function one video from the course on the squeeze web page itself, no opt-in required.
Then you definitely would ask individuals to offer their e mail addresses as a way to get entry to the remainder of the course.
Say, you would function an introductory video that explains basic calisthenics ideas similar to talent progressions on the squeeze web page.
After which you would provide the potential clients free movies with step-by-step progressions for fundamental expertise similar to pushups, pull-ups, hanging leg raises, and many others. in alternate for his or her e mail addresses.
Usually, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are typically of upper high quality aka extra more likely to convert into paying clients.
Reverse squeeze web page funnels require video lead magnets, so that you would possibly wish to think about this strategy in case you are in an business the place video is one of the best medium for offering free worth (health, cooking, crafts, and many others.).
Webinar Funnel
The webinar funnel is without doubt one of the most superior lead magnet funnel variations.
It has these 5 pages:
- A webinar registration web page the place you encourage individuals to enroll in your free webinar.
- A thanks web page the place you present info on tips on how to attend the webinar (date, time, webinar hyperlink, and many others.)
- The webinar web page the place individuals can be part of the webinar.
And if somebody registered for the occasion however couldn’t make it, you may ship them a hyperlink to the webinar replay web page. - A gross sales web page to your frontend provide. Observe that it’s good to have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. It is best to finish your webinar by pitching your frontend provide.
The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first yr.
On the time, he would intention to do 5-7 webinars every week and would generally find yourself doing 2-3 webinars a day. Fairly loopy nevertheless it labored!
In reality, it labored so nicely that to at the present time, Russell is satisfied that:
“The perfect enterprise mannequin on the earth is to create a webinar promoting your product or your service after which try this webinar stay each single week for a yr, not less than as soon as every week.”
After all, doing it stay isn’t completely crucial, so if the concept provides you nervousness then you may provide free entry to pre-recorded occasions.
Nonetheless, internet hosting stay webinars will help you study extra about your audience, enhance your public talking expertise, and ideal your gross sales pitch.
Stay webinar funnels are finest suited to services and products that value $50+ as a result of internet hosting a stay occasion requires a major quantity of not solely time but in addition vitality.
In the meantime, pre-recorded webinar funnels may work for way more inexpensive merchandise, say, $7 ebooks.
In spite of everything, you solely have to file the occasion as soon as, so this strategy doesn’t require practically as a lot time and vitality as working stay webinars.
Nonetheless, if you happen to resolve to go the pre-recorded webinar route, ensure that your attendees are conscious that the occasion isn’t stay.
In any other case, they may really feel cheated, which might be counterproductive to constructing belief.
And constructing belief is what the Worth Ladder gross sales funnel is all about!
How To Construct Your First Lead Magnet Funnel
Have you ever picked the lead magnet funnel variation that’s best suited for your enterprise?
Now it’s time to construct your first lead magnet funnel…
Step #1: Create a Tremendous Invaluable Lead Magnet
As now we have talked about beforehand, a lead magnet could be something that the potential buyer can both obtain to their gadget or entry on-line.
What’s necessary is that:
- Your lead magnet supplies an answer to an issue that the potential buyer is combating.
- That drawback is both the identical one or associated to the one which your frontend product addresses.
You know the way in supermarkets you generally see these stalls the place you will get free meals samples, then purchase that meals merchandise if you happen to prefer it?
Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product supplies.
Step #2 Create a Touchdown Web page for Your Lead Magnet
Your lead magnet wants a touchdown web page.
All three beforehand mentioned lead magnet funnel variations use squeeze pages that are essentially the most fundamental kind of touchdown pages.
Your squeeze web page ought to have these three key parts:
- A headline that conveys the worth of your free provide.
- An opt-in type the place the potential buyer can kind of their e mail deal with. It might both be proven instantly or displayed as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Clearly, in case you are utilizing the reverse squeeze web page funnel, then your squeeze web page also needs to embody a free video.
You may additionally wish to experiment with varied further parts similar to further copy, social proof, related photographs, and many others. Simply make certain to A/B check all the things!
Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:
Step #3: Begin Driving Visitors to Your Lead Magnet Touchdown Web page!
You’ll be able to’t know whether or not your free provide resonates together with your audience till you begin driving visitors to its touchdown web page.
Arrange a paid promoting marketing campaign on Fb, begin working adverts with a small each day finances, then see what occurs. Are individuals supplying you with their e mail addresses?
And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying clients. Is your advert marketing campaign worthwhile?
Solely begin scaling your advert marketing campaign as soon as you’re certain that your excellent clients are considering no matter it’s that you’re providing.
Additionally, in the long term, you don’t wish to be utterly reliant on paid promoting. It is best to construct your individual traffic-generating property similar to a social media following, a weblog, a YouTube channel, and many others.
However within the brief run, it’s good to get visitors ASAP and paid promoting is one of the best ways to do it.
So work out tips on how to profitably run adverts first, then begin experimenting with different advertising channels.
How To Convert Leads Into Paying Clients
Okay, so now that your lead magnet funnel is up and working, you need to be getting some leads. However how will you convert them into paying clients?
It is advisable to construct out the following stage of your gross sales funnel which is called the Frontend stage.
Right here’s how:
Step #1: Create an Irresistible Frontend Provide
It’s necessary to grasp that the first goal of your frontend provide isn’t to make you a great deal of cash, it’s to transform leads into paying clients.
That’s why we advocate:
- Ensuring that there’s a pure development out of your lead magnet to your frontend provide.
- Pricing your frontend provide throughout the impulse purchase vary. $7 is a value level that works finest.
- Providing a 60-day no-questions-asked money-back assure.
For instance:
Matthew Hussey, a world-renowned courting coach, has a lead magnet referred to as “9 Magic Texts No Man Can Resist”.
It’s a information that gives 9 textual content message scripts that ladies can copy-paste when texting guys they like.
In the meantime, his frontend product is a information referred to as “The Momentum Texts” that gives 67 extra textual content message scripts.
So if a girl discovered the free scripts helpful, she is going to possible be inclined to take a look at the paid scripts.
Particularly provided that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!
See how there’s a seamless development from the lead magnet to the frontend product?
You need that in your gross sales funnel!
Step #2: Create a Gross sales Web page for Your Frontend Provide
Your frontend provide wants a gross sales web page.
A short-form gross sales web page is sufficient provided that this can be a $7 product.
Gross sales web page copywriting is a big matter that we are able to’t probably cowl in only a few paragraphs.
However we wish to share a couple of ideas that may enable you to create a gross sales web page that converts nicely even if you happen to don’t have any earlier copywriting expertise:
Concentrate on Advantages, Not on Options
The excellence between options and advantages is without doubt one of the most necessary copywriting ideas:
- A function is a perform or a top quality of a product (e.g. “These sneakers are waterproof!”).
- A profit is the worth that the shopper will derive from that product (e.g. “These sneakers will hold your ft dry!”).
Folks purchase based mostly on advantages, which is why you must emphasize all of them all through your gross sales copy.
Your headline, your sub-headline, your physique copy, all the things needs to be benefit-driven.
Have a Highly effective Headline
David Ogilvy, probably the most well-known copywriters that ever lived, has mentioned:
“On the common, 5 occasions as many individuals learn the headline as learn the physique copy. When you will have written your headline, you will have spent eighty cents out of your greenback.”
Your headline is crucial element of your gross sales web page, so ensure that it clearly conveys the #1 advantage of your frontend product.
How will it make the potential buyer’s life higher?
Concentrate on that!
Use the Hook, Story, Provide Copywriting Framework
We advocate utilizing the “Hook, Story, Provide” copywriting framework in your gross sales web page:
- Hook. Seize the potential buyer’s consideration together with your headline.
- Story. Inform them a charming story that resonates with them on an emotional stage within the physique copy.
- Provide. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.
Right here’s how Russell explains it:
By the best way, if you wish to study extra about copywriting, take a look at Jim Edwards’ e-book “Copywriting Secrets and techniques”.
You may get it for FREE if you happen to cowl the transport!
Step #3: Create a 6-Electronic mail ”Indoctrination” Sequence
We don’t advocate hitting the potential buyer with a gross sales pitch the second they offer you their e mail deal with.
Ship them this e mail sequence as a substitute:
- Electronic mail #1: Who’re you? Introduce your self to the brand new subscriber.
- Electronic mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
- Electronic mail #3: What do you do? Clarify in additional element what it’s that you just do.
- Electronic mail #4: How did you acquire this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and many others.
- Electronic mail #5: Who do you do that for? Clarify who’re your excellent clients + share a case research on the way you helped such an individual get the outcomes that they wished.
- Electronic mail #6: How are you going to do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your affords if you have already got your Worth Ladder absolutely constructed out.
For emails #1 to #5:
Finish every e mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.
For e mail #6:
Finish it both by encouraging the brand new subscriber to study extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise.
And don’t neglect to make use of the “Hook, Story, Provide” framework in all six emails!
3 Easy Methods To Enhance Your Gross sales Funnel Income
Wish to enhance your income?
Add order bumps, upsells, and cross-sells to your gross sales funnel:
- An order bump is a small, no-explanation-required provide that you just current to the potential buyer once they have already entered their bank card info however haven’t checked out but.
You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you just throw in your cart with no second thought.
Say, in case your frontend provide is a bodily e-book, you would add an e-book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to elucidate something. - An upsell is an upgraded model of the provide that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you prefer to supersize that?”).
That might imply providing a bigger amount, extra options, a subscription, and many others. After all, for an upsell to be interesting, it should genuinely be an incredible deal! - A cross-sell is a proposal that’s complementary to the provide that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”).
Say, if you happen to promote an information product similar to an e-book or an internet course, you would provide a 60-minute one-on-one session as a cross-sell.
Our software program makes it tremendous simple so as to add bump orders, upsells, and cross-sells to your gross sales funnel.
Doing that may nearly actually enable you to enhance your income!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s hold it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening job.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be part of our 5 Day Problem at this time. It’s utterly free!
