Do you might have a WordPress web site?
Then you might have made an awesome alternative – it’s among the finest content material administration platforms on the planet. Actually, in accordance with W3Techs, WordPress powers 43.1% of all web sites!
Nonetheless, it was designed for running a blog, not for e mail advertising and marketing, which suggests that you will want extra software program if you wish to begin, develop, and monetize your e mail listing.
Right now we are going to clarify why we consider that ClickFunnels 2.0 is the perfect resolution for that and tips on how to use it to maximise e mail advertising and marketing on WordPress.
Select the Proper Software program
Okay, so first issues first, let’s speak about software program.
Listed below are the three key functionalities that you will want if you wish to implement the recommendation on this article:
- Electronic mail advertising and marketing. You’ll need an e mail advertising and marketing performance that means that you can create opt-in kinds, accumulate e mail addresses, and ship each one-off broadcast emails and automatic e mail sequences to your subscribers. Moreover, you need e mail segmentation and advertising and marketing automation capabilities.
- Touchdown pages. Touchdown pages are an integral part of lead era funnels, so additionally, you will want a touchdown web page builder performance. Ideally, it ought to include a library of confirmed, high-converting touchdown web page templates for the most typical use instances in addition to a visible editor that means that you can customise these templates.
- Gross sales funnels. Electronic mail advertising and marketing doesn’t exist in isolation – it ought to all the time be seen within the context of your general gross sales funnel. That’s why additionally, you will want a funnel builder performance. Ideally, it ought to include a library of gross sales funnel templates for all the most typical use instances.
One thing to remember right here is that each extra piece of software program that you simply use will increase the fragility of your workflow.
The extra plugins and apps you sew collectively, the extra seemingly it’s that certainly one of them will break and disrupt the complete system.
That’s why we suggest getting all of the performance that you simply want from a single platform at any time when potential.
Evidently, we’re biased right here, however we consider that ClickFunnels 2.0 is the perfect resolution for WordPress e mail advertising and marketing.
It has a robust e mail advertising and marketing performance, an in depth library of touchdown web page and gross sales funnel templates, a visible editor that you should utilize to customise these templates, and rather more.
You’ll be able to join our 14-day free trial and begin implementing the recommendation on this article instantly with none danger!
Design Your Gross sales Funnel
The aim of e mail advertising and marketing is to information your dream prospects by way of your gross sales funnel.
Because of this no quantity of methods, techniques, and hacks will assist in case your gross sales funnel is a large number!
That’s why we suggest designing your gross sales funnel first. When you perceive the massive image, creating an efficient e mail advertising and marketing technique must be comparatively simple.
There are a number of well-liked gross sales funnel fashions on the market. Which one must you select for your corporation?
We consider that the simplest solution to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You provide the potential buyer your lead magnet in change for his or her e mail deal with.
- Frontend. You provide the potential buyer your least costly and least precious services or products.
- Center. You provide the shopper a costlier and extra precious services or products.
- Backend. You provide the shopper your most costly and most respected services or products.
Ideally, you additionally provide a continuity program of some kind, which means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core provides with a purpose to maximize your income.
The explanation why this gross sales funnel works so nicely is that it means that you can:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to offer free worth through e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
And if the Worth Ladder graph above appears overwhelming, understand that you don’t must have your total product line able to get began.
You’ll be able to create a easy Worth Ladder gross sales funnel with only a lead magnet and a frontend provide, then construct out the remainder over time.
Additionally, our software program, ClickFunnels 2.0, can information you thru the method of making your first gross sales funnel step-by-step. So why not begin constructing your Worth Ladder right this moment?
Develop Your Electronic mail Record With a Lead Era Funnel
Entrepreneurs typically take a passive method to constructing their e mail lists. They add a number of opt-in kinds to their firm’s web site. Possibly they create some form of a lead magnet. After which they only depart it at that.
This may be okay for a passion mission, however if you wish to use e mail advertising and marketing to develop your corporation, it’s important to be extra proactive than that.
One of the simplest ways to construct your e mail listing is to create a lead era funnel after which drive visitors to it with paid advertisements.
Right here’s the way it works:
- You create a lead magnet.
- You create a touchdown web page for that lead magnet.
- You drive visitors to that touchdown web page with paid advertisements.
Let’s take a more in-depth have a look at every of those three steps:
Create a Lead Magnet
A lead magnet is a freebie that you simply provide to potential prospects in change for his or her e mail deal with.
It may be something that they’ll both obtain to their gadgets or entry on-line:
- A report.
- An e book.
- A video course.
- An e mail course.
- A webinar.
…and so forth.
For instance:
Listed below are a few of our digital lead magnets:
There are additionally bodily “FREE + Transport” lead magnets the place you provide the potential buyer a free bodily product however ask them to pay for delivery.
For instance:
Russel has written three best-selling books about on-line advertising and marketing which might be collectively often called the Secrets and techniques Trilogy.
All three books can be found on Amazon however you may as well get them from us at no cost supplied that you simply cowl the delivery:
Listed below are the three key variations between digital and bodily lead magnets:
- Price. Bodily lead magnets price extra to supply, plus you must retailer them someplace. Because of this they’re riskier from a monetary perspective.
- Perceived worth. Bodily lead magnets are perceived as extra precious, particularly if they’re obtainable on the market someplace else (e.g., Russel’s books being obtainable on Amazon will increase their perceived worth as lead magnets).
- Lead amount vs. lead high quality. All you’re asking in change for a digital lead magnet is the potential buyer’s e mail deal with, so you’ll seemingly generate extra leads this fashion.
In the meantime, with bodily lead magnets, you’re additionally asking them to cowl the delivery, which introduces extra friction to the lead era course of.
This extra friction signifies that you’ll seemingly generate fewer however higher-quality leads with a bodily lead magnet.
After all, these are simply the final guidelines. There are all the time exceptions!
When you’ve got by no means constructed a lead era funnel earlier than, we suggest beginning with a digital lead magnet as that’s the safer choice.
No matter whether or not you determine to go together with a digital or a bodily lead magnet, it’s vital to make it possible for:
- Your lead magnet provides an efficient resolution to an issue that the potential buyer is battling.
- That drawback is both the identical one or associated to the one which your frontend provide addresses.
Additionally, folks gained’t provide you with their contact particulars until you provide them one thing tremendous precious in return, so make it possible for your lead magnet exceeds all expectations!
Create a Touchdown Web page for That Lead Magnet
Upon getting your lead magnet, it’s time to create a touchdown web page for it.
We suggest beginning with a easy squeeze web page that has these three key parts:
- A headline that conveys the worth of your free provide. How will your lead magnet make the potential buyer’s life higher? Emphasize that!
- An opt-in type the place the potential buyer can sort of their e mail deal with. It may be both displayed instantly or proven as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet. Use offer-specific copy (e.g., “Get Your FREE Book Now!”) versus generic copy (e.g., “Obtain” or “Subscribe”).
You may also need to experiment with varied extra parts reminiscent of a subheadline that gives extra details about your provide, a number of sentences of copy, social proof, and so forth.
Usually, these extra parts enhance the conversion fee, however it is best to nonetheless A/B take a look at all the things simply to make sure.
As for the pictures, it is best to in all probability use an aspirational background picture that reminds the potential buyer what they need to obtain.
Nonetheless, when you’ve got a private model or are the face of your organization, utilizing a photograph of your self may work nicely.
For instance:
Right here’s a easy but high-converting squeeze web page that we use to advertise certainly one of our lead magnets:
We don’t suggest constructing your touchdown web page from scratch should you don’t have any earlier expertise designing touchdown pages.
As an alternative, use a confirmed touchdown web page template that complies with the perfect touchdown web page design practices.
Our software program, ClickFunnels 2.0, features a template library that options high-converting touchdown web page templates for the entire most typical makes use of.
So why waste time reinventing the wheel when you may merely do what’s been confirmed to work?
Drive Site visitors to Your Lead Magnet Touchdown Web page With Paid Advertisements
Upon getting your lead magnet touchdown web page, it’s time to begin driving visitors to it with paid advertisements.
We suggest paid promoting as a result of paid visitors is fast, focused, and scalable.
All main social media platforms help you run advertisements on them:
- Fb.
- Instagram.
- Twitter.
- LinkedIn.
- YouTube.
- TikTok.
Select the platform that makes essentially the most sense for your corporation, create an advert marketing campaign, and begin operating it with a small every day finances.
As soon as you determine tips on how to run advertisements profitably, you may start steadily scaling your marketing campaign.
Alternatively, should you aren’t certain which platform to go together with, you may create advert campaigns on all of them, take a look at them with small every day budgets, then see which one performs the perfect and double down on it.
Convert Electronic mail Subscribers to Paying Clients With This Welcome Sequence
Upon getting the potential buyer’s e mail deal with, it is best to ship them this 6-email welcome sequence:
- Electronic mail #1: Who Are You? Introduce your self to the brand new subscriber.
- Electronic mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- Electronic mail #3: What Do You Do? Clarify what it’s that you simply do. How does all of it work?
- Electronic mail #4: How Did You Acquire This Experience? Clarify what makes you certified to do what you do. Point out related schooling, credentials, and accomplishments.
- Electronic mail #5: Who Do You Do This For? Describe your dream prospects + share a case research on the way you helped such an individual get the outcomes that they needed.
- Electronic mail #6: How Can You Do It For Me? Pitch your frontend provide and supply a hyperlink to its gross sales web page.
Alternatively, you should utilize a “buffet” method, the place as an alternative of pitching one give you present a listing of all of your provides with fast descriptions and call-to-action hyperlinks.
Ship one e mail per day in order that the complete sequence would take six days to finish.
Emails #1 to #5 will enable you to construct belief with the brand new subscriber which is able to make them extra receptive to your gross sales pitch within the e mail #6.
Bonus tip:
Finish emails #1 to #5 with a query and a name to motion encouraging the brand new subscriber to hit the reply button and allow you to know what they assume.
Then make an effort to answer each e mail that you simply get from new subscribers. This can enable you to create a extra private reference to them!
Use Electronic mail Segmentation and Advertising and marketing Automation to Make Your Emails As Related as Potential
Generic emails not solely don’t convert nicely however may alienate your subscribers.
If somebody opens an e mail from you and realizes that it’s not related to them, they are going to be much less more likely to open your emails sooner or later.
And if that continues taking place, they may unsubscribe out of your e mail listing altogether.
That’s why it’s so vital to make it possible for your emails are as related as potential to every subscriber. However how are you going to try this?
That is the place e mail segmentation and advertising and marketing automation are available.
Electronic mail Segmentation
Electronic mail segmentation is an e mail advertising and marketing follow the place you create subscriber segments based mostly on varied standards reminiscent of demographic data, subscriber conduct, buy historical past, and so forth.
This lets you:
- Goal particular subscriber segments.
- Exclude particular subscriber segments.
You need to use e mail segmentation to make your e mail extra related.
For instance:
You’ll be able to create a phase of subscribers who’ve bought your frontend product after which exclude them from any future gross sales emails associated to that provide.
Advertising and marketing Automation
Advertising and marketing automation is an e mail advertising and marketing follow the place you create automated e mail workflows based mostly on behavioral triggers.
You need to use it to make your emails extra related by routinely tailoring your e mail content material to every subscriber based mostly on their conduct.
For instance:
Let’s say that you simply promote a number of fitness-related data merchandise that deal with totally different issues (shedding pounds, gaining muscle, fixing posture, and so forth.).
In that case, should you solely have one lead era funnel, it’d make sense to make use of the beforehand talked about “buffet” method the place you listing all of your provides within the welcome sequence e mail #6.
You’ll be able to then create separate workflows for every product that get triggered if the brand new subscriber clicks the call-to-action button for it.
Say, if somebody clicks on the load loss product hyperlink, you can begin routinely sending them weight reduction content material versus muscle constructing or posture stuff.
You’ll be able to simply create automated e mail workflows like that with ClickFunnels 2.0!
Write Emails That Promote With the “Hook,Story, Supply” Copywriting Framework
Electronic mail copywriting is a big topic that we are able to’t adequately cowl on this article.
However we are able to suggest the “Hook, Story, Supply” framework that we use in our personal gross sales emails. It has labored extraordinarily nicely for us. It will possibly be just right for you, too!
- Hook. Seize the subscriber’s consideration with a compelling topic line. Remember that the topic line is crucial copy factor of any e mail. Why? As a result of it determines whether or not the subscriber will open it!
- Story. Inform the subscriber a charming story that resonates with them on an emotional degree. That story ought to embrace a lesson that’s related to them. You need the subscriber to really feel like they’ve discovered one thing out of your gross sales e mail even when they aren’t able to make the acquisition. That can make them extra more likely to proceed opening your emails sooner or later.
- Supply. Transition from the story to the gross sales pitch after which to the decision to motion. You need to use both a call-to-action hyperlink or a call-to-action button.
Right here’s how Russel explains it:
Launch a Weekly Publication To Keep High of Thoughts With Your Electronic mail Subscribers
Don’t overdo it with gross sales emails.
Bombarding your e mail subscribers with limitless gross sales pitches is a surefire solution to alienate them. Digital entrepreneurs name this “burning the listing”.
Nonetheless, if you wish to keep high of thoughts with them, you must e mail them recurrently. So how are you going to try this with out being obnoxious?
We consider that launching a weekly e mail e-newsletter is the perfect resolution to this conundrum as a result of it provides you an excuse to e mail your subscribers recurrently whereas offering free worth.
Right here’s a three-step plan that may enable you to get your e-newsletter going:
- Begin with a easy hyperlink roundup format the place each week you share hyperlinks to related and attention-grabbing content material from across the internet (e.g. articles, podcasts, movies, and so forth.).
- Develop the scope of your e-newsletter by including unique content material. This may imply how-to articles, mini-guides, commentary on the present state of your business, and so forth.
- Develop the scope of your e-newsletter even additional by including unique interviews and case research.
It will possibly take some time to get the dangle of it, streamline the method, and work out tips on how to publish your e-newsletter constantly. That’s okay. Take your time. Solely progress to the subsequent step upon getting mastered the earlier one.
Additionally, should you don’t have time to supply your e-newsletter, think about hiring a contract author.
You could find writers on job boards reminiscent of ProBlogger Jobs, Greatest Writing, and Dynamite Jobs.
Don’t Neglect to Repeatedly Prune Your Electronic mail Record!
Inactive subscribers won’t appear to be an enormous deal initially however they’ll develop into a significant issue as your listing grows. Why?
As a result of they price you cash, injury deliverability, and deform varied e mail advertising and marketing metrics.
We suggest creating an automatic workflow for pruning your e mail listing:
- Arrange a behavioral set off. If the subscriber hasn’t opened your emails in three months, this pruning sequence must be activated.
- Ship them a affirmation e mail asking them to substantiate that they need to stay in your e mail listing by clicking a affirmation hyperlink.
- Break up the workflow into three paths:
- In the event that they didn’t open the affirmation e mail then take away them out of your listing.
- In the event that they did open the e-mail however didn’t click on the affirmation hyperlink then additionally take away them out of your listing.
- In the event that they opened the e-mail and clicked on the affirmation hyperlink then maintain them in your listing.
Don’t let lifeless weight accumulate unchecked till it’s important to take away tens of 1000’s of inactive subscribers out of your e mail listing.
It’s greatest to implement a pruning sequence proper from the get-go. It’s going to assist you make sure that your e mail listing stays engaged because it grows!
Construct A Gross sales Funnel For Your Enterprise with ClickFunnels 2.0!
ClickFunnels 2.0 has all the things you must construct a gross sales funnel in your enterprise:
- Confirmed gross sales funnel and touchdown web page templates.
- Visible editor that you should utilize to customise these templates.
- Electronic mail advertising and marketing performance that means that you can ship broadcast emails, arrange automated e mail sequences, and create e mail workflows with behavioral triggers.
What’s greatest is that we’ve got a free trial which suggests which you can try our software program with none danger.
So why not begin constructing your Worth Ladder gross sales funnel right this moment?
P.S. You’ll be able to simply join ClickFunnels to WordPress!
