By default, Google Analytics 4 (GA4) tracks all subdomains of a website in your account, even with out cross-domain monitoring enabled. That’s helpful if you wish to combination your entire firm’s actions all through your subdomains in a single Google Analytics account. Martech Zone, for instance, publishes translated variations of our web site using subdomains for every language printed.
Inside Google Analytics 4, I can at all times question or filter primarily based on Hostname to restrict my views, however that’s not at all times an optimum reporting answer. Firms could want to have a Google Analytics account particular to a subdomain and don’t want it included of their combination account.
A number of Google Analytics 4 Accounts
There are a few methods to arrange a number of GA4 accounts and exclude or incorporate subdomains as you’d like:
- Use a separate GA4 property and tag for every subdomain. That is probably the most simple strategy and provides you probably the most management over how your knowledge is tracked. To do that, create a brand new GA4 property for every subdomain you wish to observe individually. After you have created the brand new properties, set up the GA4 configuration tag on the pages of your respective subdomains. Should you’d nonetheless like one account to combination all subdomains and one other account for a selected subdomain(s), you’ll be able to load a number of accounts in a single script tag.
- Use Google Tag Supervisor (GTM). GTM lets you create extra superior management and filters than GA4. You should use GTM to set off a tag primarily based on the subdomain. This technique can present the identical stage of management from a script execution with many extra choices general for controlling your tags. To arrange a set off to fireplace on a subdomain solely:
- Click on Triggers > New.
- Give your set off a reputation and outline.
- Beneath Set off Sort, choose Customized Occasion.
- Beneath Triggering, click on Add Situation.
- Beneath Situation Sort, choose URL.
- Beneath Situation Subject, choose Host.
- Beneath Situation Worth, enter the subdomain that you really want the set off to fireplace on. For instance, if you would like the set off to fireplace on the subdomain
weblog.instance.com, you’ll enterweblog.instance.comwithin the Situation Worth area. - Click on Save.
- Add your tags and choose the set off(s) you created. Your tag and set off are actually added to your GTM container and can hearth when a person visits the subdomain that you just specified within the set off.
Different: Google Analytics 4 Segments
Technically, that is NOT using separate accounts however could offer you all the identical performance you’re looking for when wishing to check visitors. Segments can help you filter your knowledge primarily based on a wide range of standards, together with hostname, person properties, and occasion parameters. You’ll be able to create a section for every subdomain you wish to observe individually. Segments don’t work throughout GA4 accounts however they could be a greater strategy than managing a number of accounts.
In GA4, navigate to Discover. You’ll be able to choose an exploration from the template listing that has the report knowledge you’re in search of, then you’ll be able to customise a section to the precise subdomain.
Create your customized section utilizing Periods.
Throughout the Discover variables, click on the + on Segments to create your section.
Title your section and add a rule to specify solely together with periods for that subdomain utilizing the Hostname variable.
It’s also possible to construct an viewers utilizing this section (see checkbox within the prime proper of the earlier display). Audiences and segments in GA4 are each methods to group customers, however they’ve completely different functions and performance.
- Segments are used for evaluation in Explorations. They are often primarily based on any dimension, metric, or occasion in GA4, and they’re retroactive, that means they are going to present knowledge for all customers who meet the section standards, no matter once they first met these standards.
- Audiences are used for remarketing and reporting in commonplace experiences. They are often primarily based on dimensions, metrics, and occasions, however they don’t seem to be retroactive, that means they are going to solely begin accumulating knowledge for customers who meet the viewers standards after the viewers is created.
On this state of affairs, each are options that may enable you transfer ahead with reporting in your subdomains.
