How Travelocity Works with Specialists to Advance the Artwork of Journey

Because the world’s first On-line Journey Company (OTA), Travelocity’s mission is to encourage folks to journey and be their champion all through the journey. Sounds fairly aspirational, proper? Properly, most OTAs are identified for delivering buyer experiences which are purely transactional, missing a human contact and an genuine connection. So Travelocity got down to reverse that widespread notion by making a group, referred to as The Gnational Gnomads, to construct relationships with influential journey consultants.

By monitoring this group and fascinating with key journey consultants, Travelocity may affect its prospects in an genuine manner. Watch the video beneath and see how Travelocity kicked off its influencer advertising and marketing program to construct a significant, inspirational group.

Travelocity enabled actual consultants to have interaction with the model, get to know the staff, and align with the corporate’s total objectives to make the client expertise even higher. The video reveals what it means to be a Gnomad and why it’s so thrilling for them to have the ability to share the information and methods they’ve discovered alongside their journey as skilled vacationers.

Now you’ve gotten a glimpse into how Travelocity builds significant, long-term relationships with influential journey consultants. Take the subsequent step and learn the complete success story, the place you’ll find out how Travelocity launched this influencer advertising and marketing program and what occurred because of this.