How would you want to show $5,000 advert spend right into a whopping $127,380 in income on your teaching program? 🤯
Tracey Matney, chat promoting strategist at Victory Factors Social, has the confirmed system to assist coaches, content material creators, and entrepreneurs generate extra enrollments whereas retaining advert prices low, drive participation charges, and prime college students to buy high-ticket objects.
All it takes is a strong teaching program, this framework, and Manychat.
Overview
Victory Factors Social helped Shopify skilled Jen Ritchie of Scale on Shopify, launch her high-ticket on-line teaching program.
To generate high quality leads, Jen runs a five-day problem known as Scale on Shopify Bootcamp every quarter as a conversion software to generate extra enrollments for her high-ticket program, SOS eCommerce Academy.
With a $5,000 advert funds, Tracey and her workforce at Victory Factors Social had been capable of generate greater than $127,000 in income in simply 5 days utilizing Clicks-to-Messenger adverts and Manychat.
Right here’s how.
The problem
Jen was frightened about operating Fb adverts and producing zero ROI.
Victory Factors Social knew Clicks-to-Messenger adverts usually have a decrease price per acquisition, in order that they determined to check promoting a $27 seat to the five-day Shopify problem through Messenger adverts.
In the end, they determined to run Messenger adverts and conversion adverts and check which might carry out greatest.
“Jen additionally needed a excessive day by day show-up charge to assist nurture leads on their path to buy,” Tracey provides.
“When she had run this problem previously, folks would drop off or not present up as a result of they acquired busy or lacked motivation.”
The answer? Constructing a Messenger concierge, Betty Bot, to spice up attendance and engagement for the problem.
“What number of challenges have you ever achieved the place it’s a must to search by means of piles of your emails to seek out the problem workbook? Betty Bot makes it tremendous straightforward,” Tracey provides.
Coupled with the company’s unique Problem Victory System, Betty Bot would additionally drive attendance charge and engagement in Jen’s Fb group.
The objectives
Victory Factors Social recognized Betty Bot’s objectives in partnership with Jen. These objectives included rising the variety of bootcamp contributors, getting extra of these contributors to point out up and interact, and driving an upsell to Jen’s high-ticket program, SOS eCommerce Academy.
On the flip facet, Victory Factors Social was additionally tasked with lowering the time spent fielding questions and sending out reminders – two time-consuming necessities of teaching applications.
“Through the use of Betty Bot, Jen and her workforce didn’t have to be answering a whole lot of questions on replays and workbooks,” provides Tracey.
“As an alternative, they had been capable of give attention to delivering nice worth to contributors and making ready the high-ticket program.”
The technique: Betty Bot and the Problem Victory System
To perform the primary purpose, Victory Factors Social ran quite a lot of participating Click on-to-Messenger adverts to advertise the $27 five-day bootcamp.
This introduced in 215 contributors – practically 100 greater than the earlier bootcamp.
Upon signing up, contributors had been launched to Betty Bot, who would ship lesson supplies, like workbooks, lesson reminders, and replays.
On day one, Betty Bot requested contributors to opt-in to be notified when it was time to affix Jen reside within the Fb group.
Through the Bootcamp, Jen shared distinctive secret key phrases in her Fb group for college kids to ship to Betty Bot.
Individuals would wish to look at the whole coaching to obtain the key phrases. These key phrases would then set off the day by day takeaway and their homework project through Betty Bot.
Victory Factors Social understood that nobody likes doing homework, so day by day giveaways – like a VIP improve or a one-on-one seek the advice of name with Jen – had been used as incentives for contributors to finish their assignments.
“All of that provides as much as boosted engagement… and extra engagement equals higher
outcomes,” says Tracey.
On account of Fb’s 24-hour rule, Victory Factors Social couldn’t ship Manychat messages outdoors the 24-hour window until contributors work together with Betty Bot.
The day by day takeaways additionally saved the 24-hour window open with a purpose to ship the subsequent day’s reminder.
“When Fb launched the 24-hour rule in 2019, a number of entrepreneurs gave up utilizing chatbots as a result of they couldn’t spam their audiences,” says Tracey.
“However we discovered how one can preserve that window open, preserve folks engaged and excited, thus driving gross sales. Now, with Recurring Notifications, we will get express permission to message them outdoors of the window.”
Betty Bot supplied upsell choices, together with a $197 web site audit, and Jen’s $3,588 SOS eCommerce Academy.
This time round, 32 folks signed up for the academy, a rise from 20 the earlier bootcamp.
On day 4, Betty Bot despatched lively contributors a “temperature verify” to gauge how they had been feeling.
This helped Victory Factors Social perceive if contributors had been finishing the bootcamp materials – and which contributors had been primed to buy the SOS eCommerce Academy.
After the top of the problem, Betty Bot continued to help contributors and remind them concerning the SOS eCommerce Academy.
So, from a $5,000 advert spend, Victory Factors Social generated a 25% common show-up charge every day, and achieved greater than $127,000 in launch gross sales.
The outcomes
Now that Jen has a big checklist, Victory Factors Social can broadcast to them and run retargeting adverts to get a lot decrease price per acquisition and better engagement.
“Mainly, Betty helped facilitate a one-on-one relationship with every participant with out requiring Jen and her workforce to have 215 private conversations,” says Tracey.
Listed below are the outcomes:
Key takeaways
When you’re on the lookout for game-changing methods to spice up your launch gross sales, then pay attention to these three necessary issues:
- Get inventive with methods to have interaction your contributors to maintain the 24-hour window open. In fact, this may now be achieved with Recurring Notifications.
- Guarantee upsells are a part of your Messenger technique. Nurturing leads on the trail to buy utilizing Messenger can assist improve gross sales for high-ticket objects!
- Have significant and personalised conversations together with your contributors. Together with issues like a “temperature verify” to gauge how they’re feeling, and as an indicator of how probably they’re to spend money on your high-ticket program.
- By sticking to a method and using Manychat, Victory Factors Social was capable of improve income and bootcamp participation, in addition to automate customer support FAQs so Jen might give attention to operating her enterprise.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or every other celebration. Particular person outcomes might differ.
