I stared wide-eyed at my laptop display screen, frozen with disbelief. $306,055.05. That was the whole income quantity I noticed on the high of my revenue and loss assertion on the finish of 2021.
Unquestionably, it was the largest monetary yr my freelance writing enterprise had ever had—each in complete income and in internet revenue (which was proper round $175,000 earlier than taxes and retirement financial savings).
After a fast second to pat myself on the again, I discovered myself dealing with the query that plagues each enterprise proprietor: So…what’s subsequent?
I knew what my plan was for the subsequent few months: A 3-month maternity go away to welcome my second son (in order that high-earning yr undoubtedly got here in useful to self-fund my very own go away).
However what about after that? Ought to I begin providing new providers? Ought to I proceed constructing a staff of subcontractors to assist with the work? Ought to I spin this into my very own full-fledged content material company?
Conventional knowledge and hustle-obsessed posts on LinkedIn would nudge me within the path of chasing extra. Extra purchasers. Extra credibility. Extra initiatives. Extra money.
And but, I’m doing the precise reverse. After my highest-earning yr ever, I’m deliberately scaling again.
Blame it on burnout, the pandemic, or turning into a mother (or the entire above), however I’m craving extra time and fewer stress. That nagging want for higher steadiness began a couple of yr in the past, once I by chance skipped finishing a household artwork mission for my son’s daycare. It remained forgotten on our kitchen counter as a result of I used to be too swamped with work to sit down down with him. I made a decision then and there to chop Fridays out of my workweeks.
That change helped me really feel like my schedule was extra aligned with my priorities. However, after including one other kiddo into the combo, I nonetheless felt strapped for time—even with my three-day weekend. So, I’ve taken issues a step additional. I’m saying goodbye to the lengthy hours and dealing weekends that constructed my enterprise and solely working Monday by means of Wednesday for the foreseeable future.
In some methods, it was a simple determination. It felt like the right method to get the very best of each worlds. In different methods, it was a change I wrestled with, particularly when a lot of my identification is wrapped up in what I do for a dwelling. Stepping again to part-time felt like admitting that I had failed miserably at “having all of it.”
However, regardless of the challenges, the choice has taught me fairly just a few helpful classes about progress, priorities, and that coveted work-life steadiness all people is making an attempt so laborious to attain.
Lesson #1: steadiness takes fixed dedication
It usually looks like work-life steadiness is a puzzle to be put collectively. A code to be cracked. As if it’s one thing that you determine as soon as, and after that, you possibly can reap the rewards of a life that’s completely proportional.
That’s not the case for me. I’ve set a tough boundary of working solely three days per week, however my obligations don’t magically match within that container. Holding that line requires fixed selection, dedication, and even sacrifice.
That’s the flip aspect of work-life steadiness that will get far much less consideration. Many individuals speak about what they’ve gained (and naturally, there’s loads of that), but it surely’s uncommon that they speak about what they’ve misplaced.
After I first scaled again my workweek, it meant parting methods with a retainer consumer I had labored with for over six years. That consumer made up about 20% of my revenue, however the nature of the work didn’t match with my diminished working hours. I’d like to say that ending that association felt like a symbolic rebirth of my enterprise and a reset of my priorities, however the brutal reality is that it felt…effectively, terrifying.
I summoned my braveness and did it anyway. That was the beginning of a collection of robust (however mandatory) choices to make my perfect schedule a actuality. Since then, I’ve turned down purchasers that had been an amazing match for me. Tasks I used to be enthusiastic about. Paychecks that may’ve been significant. There are talking alternatives I can’t settle for, initiatives I can’t participate in, and concepts I can’t pursue—all as a result of they merely don’t match inside the limitations I’ve set.
Is it price it? Completely. I do know that I’ve gained greater than I’ve misplaced. I’ve extra time, extra vitality, and extra endurance (which was admittedly briefly provide once I felt continuously burdened by an unreasonable workload). However the relentless trade-offs have proven me that work-life steadiness isn’t really a end line to be crossed—it’s the marathon itself.
Lesson #2: I’m OK with a ‘center floor’ enterprise
A lot enterprise recommendation feels so… effectively, excessive.
You hear from individuals who boast about their unshakeable dedication to their corporations and careers. They’re working 80-hour weeks and sleeping on their workplace ground, all within the hopes that their financial institution statements will sometime seem like lottery winnings.
And then you definitely hear from the individuals on the opposite aspect of the spectrum. They’d some kind of awakening, left high-powered careers, and now live from a transformed Sprinter van as they bounce between nationwide parks.
And right here I’m, someplace within the center. The enterprise (and revenue) I’ve labored so laborious to construct remains to be essential to me, but it surely’s not going to devour all of my time, vitality, and a focus. That doesn’t imply I’ve a need to go away all of it behind both.
I’d like to say that I’m completely content material hanging out between these two extremes, but it surely’s really fairly counterintuitive and conjures up a hefty quantity of restlessness for me.
To fight these anxious and itchy emotions, I set a objective: I wish to earn someplace between $8,000 and $10,000 every month. Now, I exploit a spreadsheet to maintain monitor of the entire initiatives I ebook for every month and, once I’ve reached my revenue objective, I cease accepting work. It’s a easy strategy that helps me keep away from overextending myself because of the, “Properly…I’d want the cash…” lure.
I’ve discovered solidarity with many different enterprise house owners who’re occupying my identical center floor. And I’ve come to embrace that, regardless of what clickbait would have us imagine, it’s completely attainable (and greater than okay!) to run a reasonably profitable enterprise—with out it monopolizing my whole life.
Lesson #3: individuals aren’t paying a lot consideration to my schedule
This thought was on repeat inside my head as I debated slicing again my workweek: However what if someone—gasp!—emails me once I’m not there?
It feels so ridiculous to jot down out, however I can’t blame myself for feeling that approach.
The fixed connectedness of our world has usually impressed a way of allegiance to my inbox. Over time, I’ve felt the must be readily accessible and in a position to instantly leap on no matter red-alert-three-alarm-this-is-not-a-test emergency that may, doubtlessly, possibly land on my desk (in eight years, I’ve but to expertise an actual “weblog publish emergency,” by the way in which).
I tossed and turned over how I’d nonetheless be capable of serve my purchasers if I used to be solely signed on three days every week. Would they resent me? Would they go for someone else who may very well be reached in any respect hours?
Right here’s what really occurred: I minimize my workweek again to 3 days and no person even observed.
Yep. You learn that proper. I explicitly informed just a few purchasers about my new schedule after we wanted to arrange conferences. However, not a single soul has picked up on my adjusted workweek on their very own. Or in the event that they did? They actually didn’t care sufficient to say one thing.
I match my workload inside my restrictions and reply to messages once I’m moderately in a position to, and up to now, we’re all alive to inform the story.
With regards to that sense of urgency most of us really feel saddled with, it’s simple to level the finger at different individuals’s calls for and expectations. However, it’s price wanting within the mirror. In my case, a variety of the strain was self-imposed.
Lesson #4: I can’t all the time measure success by the numbers
As a enterprise proprietor, “success” has all the time felt robust to wrap my arms round. In spite of everything, there are not any outlined profession paths, promotions, efficiency opinions, and lofty firm targets handed down from on excessive.
That signifies that numbers have usually been the indicator I’ve used to assessment how the enterprise is doing. Is income forward of what it was final month? Final quarter? Final yr? I’m heading in the right direction. If not? I’d ship pitches, pursue new work, and pack my schedule and workload to the brim.
I realized to like the quantifiable—and it’s that black-and-white perspective that may have me imagine that 2021 was my most “profitable” yr in enterprise.
And sure, it was my highest-earning yr, however wanting again, it wasn’t my most profitable. The truth is, I really feel much more “profitable” this yr.
I’m being extra selective than I’ve ever been about what purchasers and initiatives I tackle. I’m considering strategically in regards to the subsequent steps in my enterprise and ensuring they’re aligned with my priorities. I’m taking time for issues I get pleasure from that don’t have a paycheck hooked up to them. My youngsters and I potted some flowers and are caring for them. We take weekly journeys to the library or playground. I’m making an attempt out new recipes and began studying once more.
Will I earn as a lot as I did final yr? Nope. Most likely not even shut.
However on the finish of the day, it’s all the opposite stuff that feels far more like “success”—even when the quantity on my revenue and loss assertion is smaller.
