Welcome to “I Tried…,” the sequence the place I strive completely different advertising and marketing instruments and methods so you do not have to. On this sequence, I doc my expertise and allow you to know if a software or technique is value your time.
AI and advertising and marketing have gotten like peanut butter and jelly—inseparable.
In accordance with our full information to AI in digital advertising and marketing, 64% of promoting professionals say they use AI in some kind of their jobs. Particularly, 38% say they use it in content material creation.
With AI changing into so entrenched in advertising and marketing, I grew to become interested in its use in one of the vital defining elements of promoting—model logos!
After a fast Google search, I discovered 5 AI brand turbines, and I attempted all of them to see which one is one of the best and whether or not I’d advocate utilizing AI brand turbines in any respect.
Maintain studying to be taught what I discovered:
How I Examined AI Emblem Turbines
Testing these turbines was fairly easy. I believed up a enterprise referred to as Eri’s Cat Cafe as a result of if you understand me, then you understand I like cats—and I’d undoubtedly be the proprietor of an lovable cat cafe in one other universe.
I then entered the identify of my cafe into the turbines and adopted every step to create my brand. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the tip of this weblog put up, you may know which one is my favourite and if I’d advocate utilizing an AI brand generator in your group or enterprise.
5 AI Emblem Turbines
Listed here are the 5 AI brand turbines I examined and my experiences with every.
1. Adobe Specific Emblem Maker (BETA)
Worth: Free, however you could join Adobe Specific to obtain the brand.
Utilizing Adobe Specific Emblem Maker is straightforward and quick. After coming into my enterprise identify, trade, and slogan, I merely select the fashion I need for my brand. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my fashion. From there, Adobe shows varied icons I can incorporate into my brand. I might have gone with a coffee-themed icon, however it’s a cat cafe, so I selected two lovable fluffy cats.
As soon as I selected my icon, I scrolled by varied customizable pattern logos earlier than deciding on one I preferred.
Now, it is time to design. The icon of my selection is integrated into my brand, and I can transfer it across the web page as I see match. I may also transfer the textual content and alter its font and measurement. By clicking the colour tab, I can cycle by completely different coloration palettes till I discover one I like.
Then, bam! I’ve my brand. Adobe Specific’ Emblem Maker is free; nevertheless, you could have an account to obtain your creation.
Professionals: Adobe Specific’ Emblem Maker is straightforward, user-friendly, and quick. I timed how lengthy it took to design my brand, which solely took 2 minutes and 10 seconds.
Cons: The AI brand generator has restricted customization capabilities and icons. Subsequently, it‘s troublesome to essentially tailor your creation to make it as distinctive as doable in your model.
You’re additionally solely allowed to decide on one trade in your brand, which may pose an issue in case your group suits into a number of industries.
For instance, my pretend cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my brand, I had to decide on between a picture that emphasised the cat facet of my enterprise or the restaurant facet.
2. Designs AI
Worth: $49 to obtain the brand or $19 month-to-month for a Designs AI subscription.
I begin by coming into my enterprise identify and trade into the prompts. Then, I select a brand class that fits me. Basically, the class determines the brand‘s main design focus, which could be an icon, initials, or the enterprise’s identify.
I like logos with distinctive icons, so I clicked the icon class. Then, although elective, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my brand’s fashion. Designs AI presents customers with varied pattern brand designs in numerous types. Customers can select as much as 5 to provide the AI an thought of what fashion to include right into a brand.
After selecting a number of, it‘s time to pick a coloration. Purple is my favourite coloration, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit increased than Adobe Specific, for my part, as a result of I can choose a number of symbols that seize completely different elements of my enterprise.
Nonetheless, whichever brand I decide will solely incorporate one of many 5 symbols. From there, I make a number of extra stylistic decisions and in only a second I’ve my brand.
You possibly can watch my progress by clicking by the picture gallery beneath.
Professionals: Producing a brand with Designs AI solely took precisely 3 minutes. It took just a little longer than Adobe Specific as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it permits you to obtain high-quality information of your brand with out subscribing, although you continue to must pay a one-time charge of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI brand turbines—their customization choices are limiting. Thus, it is onerous to create a brand that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Worth: You have to subscribe to Wix to obtain high-quality photographs of your brand, however you possibly can obtain it in low decision totally free. Wix subscription plans begin as little as $9.59 per 30 days.
My favourite function of Wix‘s brand generator is its elective chatbot.
The platform permits customers to design their logos from scratch utilizing steps much like these of the earlier two AI brand turbines, or they’ll clarify their concepts to Wix’s AI brand chatbot.
You possibly can scroll by the pictures beneath to see how the chatbot helped design my brand. With the chatbot, it took rather less than 2 minutes to generate my brand.
The outcomes had been related, however I loved the chatbot as a result of it urged symbols and coloration schemes I hadn’t thought of once I designed my brand manually.
Designing the brand alone was an analogous expertise to earlier turbines, so it wasn’t a lot to write down about. That mentioned, I preferred the colour scheme and brand I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You possibly can click on by the pictures beneath to see the way it works. With out the chatbot, it took about 3 minutes to generate my brand.
Professionals: Each strategies generated fast outcomes, and I spent no quite a lot of minutes utilizing every.
Cons: You possibly can obtain your brand totally free, however it’s of poor high quality until you pay for a subscription.
4. Looka
Worth: $20 for low-resolution information of your brand to $129 a 12 months for a model package with high-quality resolutions.
At this level, I understand that the majority AI brand turbines work the identical. With Looka, and nearly all different turbines on this listing, you do the next to generate your brand:
- Enter your online business identify
- Choose a mode or inspo in your brand
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nonetheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and low!
In order that’s a win. Oh yeah, and I generated my brand in 2 minutes and 30 seconds.
Professionals: It has extra selection in icons and symbols, not less than with regards to my cat cafe. Looka additionally offers a complete model package (extra on that later).
Cons: It really works about the identical as different turbines and has restricted customization choices.
5. LOGO.com
Worth: Free
LOGO.com’s design course of differs barely from that of others on this listing. As a substitute of selecting not less than one image to incorporate in my brand, I as an alternative should enter key phrases. Then, LOGO.com will generate logos based mostly on these key phrases.
Naturally, a lot of the logos generated embrace some sort of cat or espresso image. After choosing the brand I wish to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Professionals: The generator is straightforward, intuitive, and quick. I may also obtain a zipper file of my brand and its parts totally free.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one sort of image for my brand.
My Favourite AI Emblem Generator
General, all these turbines work about the identical, so it‘s onerous to decide on my favourite. Nonetheless, if I needed to advocate solely certainly one of these, I’d counsel Looka primarily for its model package.
For $129, Looka creates a whole model package round your brand.
Its model package consists of 16 downloaded file varieties in your brand, 2 web site drafts, lots of of merchandise in your brand to be printed on (stickers, mugs, T-shirts, and so forth.), enterprise playing cards, e mail signatures, and extra!
Ought to your online business use an AI brand generator?
For those who‘re actually dedicated to utilizing an AI brand generator to save lots of time or cash, then I counsel Looka. Nonetheless, I don’t advocate utilizing an AI brand generator in your brand past brainstorming.
Your brand is meant to be a novel image in your model. When individuals see your brand, they need to routinely join it to your online business as a result of it‘s certainly one of a sort.
For instance, if you see the golden M towards a pink background, you routinely suppose, “McDonald’s.”
This experiment reveals that the majority AI brand turbines work equally and generate related outcomes.
In order for you a brand that’s actually distinctive to your model and might‘t be discovered wherever else, it’s finest to design one from scratch or work with a graphic designer with a eager eye for fashion.
That mentioned, I can see utilizing an AI log generator to brainstorm idea artwork in your brand and bringing these photographs to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising and marketing instruments or strategies would you want me to strive? Be happy to contact me on X or LinkedIn to let me know what I ought to strive subsequent!
