The B2B Advertising and marketing Awards celebrates the most effective and brightest in B2B. With a whopping 29 classes and +340 submissions, it’s undoubtedly the business occasion of the 12 months. So, which stand-out entries made it onto the shortlist? Let’s have a look.
Gravity World are coming in scorching this 12 months. The worldwide juggernaut of company land has pulled an enormous 14 shortlists, together with B2B company of the 12 months and B2B world company of the 12 months.
Different notable businesses embody Digital Radish, who seem 9 occasions on the shortlist, The Croc at seven, and Transmission with six. Amongst different A-list businesses you’ll discover the likes of Rooster Punk, Merkle B2B, MOI World and Simply World, to call just a few.
Final 12 months Addleshaw Goddard put the Bates in B2B with their marketing campaign ‘Rhyme and motive – Poetry and the legislation’ – a masterclass in creativity that introduced residence 4 wins together with probably the most coveted prize of the evening, The Grand Prix. Now make no mistake, I’m no betting lady. But when I used to be, being shortlisted eight occasions is sufficient for me to go all in on one other profitable evening.
Ogilvy’s campaigns ‘The NextWave Elevator Problem’ for EY and ‘What on Earth is the worth of Area?’ for Inmarsat have clearly made an impression with our judges, with every marketing campaign being shortlisted in 4 completely different classes. Hut3’s marketing campaign ‘World Healthcare Engagement’ for Atos has additionally made a splash, being shortlisted for extremely aggressive classes, equivalent to ‘Finest use of content material advertising and marketing’ and ‘Finest use of thought management.’
In the case of ‘Group of the 12 months’, you’ll see a plethora of business leaders from Mitie and ServiceNow, to EY and State Road Company.
Henkel’s Ryan Almond, Ship Expertise’s Sophie Gibson and GE Digital’s Will Inexperienced are all shortlisted for marketer of the 12 months. Who will observe within the footsteps of Bidwell’s Matt Allen and take residence the prize?
We’ll discover out in November. See you there.
Take a look at the shortlist right here.
