As of October, TikTok stands robust because the second hottest free app on the Apple App Retailer, after the platform’s seemingly limitless reign as primary. Though TikTok’s development stays unfazed, new opponents like BeReal have been on the rise this 12 months (and it at the moment holds declare to #12 on the checklist of well-liked apps). To fight BeReal’s substantial development, TikTok launched a brand new function referred to as TikTok Now. What’s TikTok Now and what does this function means for the way forward for different social media platforms like Instagram?
What’s TikTok Now?
Equally to how BeReal features, TikTok will notify you when it’s time to add a photograph or video of what you’re doing. TikTok Now permits back and front digital camera pictures when capturing your life at that second.
TikTok’s put up states that TikTok Now “brings the authenticity of TikTok to a complete new inventive expertise that connects you with these closest to you.” The function hopes to assist join along with your greatest buddies and different customers on the platform.
TikTok Now’s its personal standalone app, however Now’s options will also be used on the principle TikTok app. As a way to use the app, you’ll have to have TikTok downloaded (Notice: you’ll additionally want your personal TikTok account). In keeping with TikTok’s Assist Heart, accessibility to TikTok Now inside the principle app varies in your area. As a way to use Now, you should be 13 years or older, however in nations like South Korea and Indonesia, a consumer should be 14+.
Options
Has TikTok Now caught your eye but? If BeReal has you hooked, contemplate giving TikTok Now a attempt too! Right here’s a listing of some options:
- Customers 18+ years previous are given a 3-minute time interval to take a put up.
- You’ll be able to entry your previous Nows in your Recollections, however you received’t be capable of see your buddy’s earlier posts.
- You received’t be capable of see your buddy’s present posts till you add your personal put up.
- You’ll be able to view Nows within the TikTok app within the Now Feed and Recollections. You too can uncover posts within the TikTok Now app by means of your Mates Feed, Discover Feed, and Recollections.
- The Now Feed consists of posts out of your mutuals and different prompt creators if you happen to’re 18 and over. The Assist Heart states that some customers might need entry to Now by means of their Mates Tab.
- The Discover Feed on the TikTok Now app options 18+ customers who put up public Nows.
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Being genuine and shut with your mates has by no means been simpler with BeReal. Take a look at NeoReach’s information to utilizing BeReal right here.
Privateness
TikTok Now permits creators to put up extra impromptu (and private) content material on the platform, however that brings up some privateness considerations. How will you management who sees your content material? What restrictions are in place for youthful customers? TikTok is dedicated to defending youthful customers, and there are a plethora of privateness settings in place. Take a look at the checklist of security options beneath:
- TikTok customers 13-15 years previous can solely touch upon Nows from their buddies. This helps make sure that the consumer’s interactions on the platform are optimistic and guarded.
- Any consumer beneath the age of 16 that creates an account to make use of TikTok Now can have their account mechanically set to non-public. Regular TikTok accounts perform the identical approach if the consumer is a sure age.
- Customers beneath the age of 18 can’t share their posts on the Discover Feed.
Defending youthful individuals on TikTok is essential to offering a protected house for creators and customers. Nonetheless, TikTok can also be dedicated to giving grownup customers the power to regulate who sees their Now posts. Earlier than you put up, if you happen to click on on Mates can view, you possibly can select who can see your put up (buddies, followers, or everybody).
- The Mates choice is for mutuals that comply with you on TikTok Now. If this feature is chosen, solely mutuals can see your posts.
- The Followers choice is unique to non-public accounts. This feature permits anybody who follows you to see your Now put up. Folks that you just don’t comply with can nonetheless see your posts.
- The Everybody choice is just for public accounts, and this feature permits anybody in your area to view your put up. Nonetheless, customers who don’t comply with you (and vice versa) are unable to have interaction along with your Now posts.
Do word that these privateness settings are solely out there on the TikTok Now app, so any posts discovered within the authentic app can solely be seen by buddies. Now posts nonetheless comply with TikTok’s Group Tips, so maintain that in thoughts while you put up!
Take a look at the evolution of favor and style from TikTok at this NeoReach weblog.
The Public Response
Though TikTok Now has been criticized for being a rip-off of BeReal, the group’s reception has been typically optimistic. Creators started importing humorous TikToks in response to the app’s launch, and lots of posts have gone viral. Customers have begun to narrate to the stress (and pleasure) from TikTok Now’s ‘time to put up’ notification. Some creators have been encouraging customers to offer Now a attempt, and others have been posting guides on easy methods to use the app.
@ssiennad this isn’t bereal somebody must delete that replace #bereal #tiktoknow #newtiktokfeature #relatable #fyp
TikTok Now has been a sizzling subject on TikTok for the previous month, and its launch has sparked dialogue among the many group. Noahglenncarter, a TikTok consumer, gave a quick rundown on the brand new app and requested his followers to remark their reactions to certainly one of his posts. Total, the outlook of Now’s optimistic, however some customers are nonetheless a bit iffy on TikTok’s choice to primarily put BeReal into their very own app.
@amanuelaref TikTok now higher anyhow if u ask me 🤷🏾♂️
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The Way forward for Different Platforms
BeReal has began a pattern of authenticity on large social media platforms, and now that TikTok has invested on this pattern, it wouldn’t be shocking if different apps began creating their very own BeReal/TikTok Now prototype. Again in late August, Jon Porter, a information reporter on the Verge, acknowledged that Instagram is within the works of making a BeReal different referred to as IG Candid.
Generally it’s okay to skip out on a pattern. Be taught extra about why some TikTok traits aren’t for everybody at this NeoReach weblog.
On August twenty second, Alessandro Paluzzi, a well known cellular developer, leaked info on Instagram’s prototype on his Twitter account. What’s going to this imply for different large platforms like Fb, YouTube, Snapchat, and Twitch? Nicely, it’s protected to imagine that the drive for genuine content material will turn out to be the principle focus of the previous few months of 2022 and 2023.
@nickiminajscupcakke 🧍🏾♀️ #tovelo #megantheestallion #LOL #Fyp #foryou #viral #slay #tiktoknow #confused #bereal #abcxyz
This text was written by Brianna Borik
