Situation
Responding shortly to inbound inquiries will dramatically enhance your probabilities of success. A current examine confirmed conversion charges are eight occasions increased when salespeople place their first name inside 5 minutes of getting a lead.
When a web site customer researches a challenge administration answer and fills out an internet kind for a product demo, the assigned SDR ought to obtain an automatic alert and call the prospect instantly. If they will’t attain the prospect, they need to depart a voicemail and add the prospect to a follow-up e-mail sequence requesting a name.
Triggers
- Internet kind submission
- Prospect has rapid curiosity a few product
Actions
- Name prospect inside 5 minutes of kind submission
- If the lead doesn’t reply, depart a voicemail and name once more at set intervals, along with emailing the prospect
- If an SDR is busy when a kind submission is available in, the rep ought to route the request to a different SDR
- Append prospect with cell phone, firm data, and extra shopping for committee
“Once we get again to a lead in below 90 seconds, it exponentially will increase the chance of us changing that lead.”
Henry Schuck, CEO and Founder, ZoomInfo
